Ashley Black's FasciaBlaster
Ashley Black's FasciaBlaster is a self-treatment tool that helps loosen the fascia — the connective tissue around muscles and organs — to ease stiffness and help reduce cellulite. A study was published in 2019 about the effects of fascia manipulation using the FasciaBlaster tools; the tool is the subject of two class-action legal cases alleging fraud and other torts. In a further settled case, damages and costs amounting to circa $250,000 were awarded against Ashley Black after an anti-SLAPP repudiation of her claims of defamation against a FasciaBlaster user who complained about injury arising from use of the tool.
The FasciaBlaster was first created to help Ashley Black deal with her own pain. The device has been featured in numerous health, fitness and well-being media spaces, and has been promoted by celebritries such as Kourtney Kardashian, Derek Jeter and Travis Hafner. Incredible claims are made about what the fasciablaster can do.
Ashley co-authored and published a study in the Cogent Medical Journal titled, “The effects of fascia manipulation with fascia devices on myofascial tissue, subcutaneous fat, and cellulite in adult women.”
More than 700,000 FasciaBlasters have been sold.
Ashley Black's website points to a purported clinical evaluation of the tool conducted by the Applied Science and Performance Institute (ASPI) of Tampa, Florida, which the website claims supports assertions made for the tool. Results of the study have been published and peer-reviewed finding a cure for cellulite and an increase irisin in the body. A number of participants in the ASPI trial published complaints about severe side-effects arising from the use of the tool on Facebook and were promptly sued by Ashley Black for defamation and breach of nondisparagement clauses in their contract of engagement in the study. Black dropped her suits after losing a similar disparagement case in Texas.
Criticism and class actionsEdit
According to an article published in BuzzFeed, some users have claimed that the product is hurting them instead of curing and left long-lasting bruises and submitted complains to the FDA about it. To date two class action lawsuits have been mounted against Ashley Black for fraud and other torts.
The company has dismissed such claims, commenting that “To date, none of the FDA complaints were sent directly to the company and no one has supplied any medical or scientific evidence to support claims that a self-treatment product like a FasciaBlaster can cause any of the serious injuries being alleged."
Ashley Black has further asserted that cyberbullies have used Facebook to harass her and her business, including customers and family, Black Claims some have made false claims of injuries of her products and posted on review sites and even harassed news outlets to pay attention to their claims.
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