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Ashley Black's FasciaBlaster

Ashley Black's FasciaBlaster is a self-treatment tool that helps loosen the fascia — the connective tissue around muscles and organs — to ease stiffness and help reduce cellulite.[1] A study was published in 2019 about the effects of fascia manipulation using the FasciaBlaster tools; the tool is the subject of two class-action legal cases alleging fraud and other torts.[2][3] In a further settled case, damages and costs amounting to circa $250,000 were awarded against Ashley Black after an anti-SLAPP repudiation of her claims of defamation against a FasciaBlaster user who complained about injury arising from use of the tool.[4]

Ashley Black's FasciaBlaster
FasciaBlaster.png
TypeSelf-treatment tool
InventorAshley Black
ManufacturerFasciaBlaster
WebsiteFasciaBlaster.com

OverviewEdit

The FasciaBlaster was first created to help Ashley Black deal with her own pain.[5] The device has been featured in numerous health, fitness and well-being media spaces, and has been promoted by celebritries such as Kourtney Kardashian, Derek Jeter and Travis Hafner.[6][7][8][9] Incredible claims are made about what the fasciablaster can do.[10][11][12][13][14]

Ashley co-authored and published a study in the Cogent Medical Journal titled, “The effects of fascia manipulation with fascia devices on myofascial tissue, subcutaneous fat, and cellulite in adult women.”[15]

Ashley has also been named the Top Inventor and Business Innovator of the Year for 2019 by the International Association of Top Professionals (IAOTP).[16][17]

In 2019, Ashley Black guru was ranked in the INC 5000 Fastest Growing Companies in America List for 2019 by Inc Magazine.[18]

More than 700,000 FasciaBlasters have been sold.[19]

Clinical reviewEdit

Ashley Black's website points to a purported clinical evaluation of the tool conducted by the Applied Science and Performance Institute (ASPI) of Tampa, Florida, which the website claims supports assertions made for the tool.[20] Results of the study have been published and peer-reviewed finding a cure for cellulite and an increase irisin in the body. A number of participants in the ASPI trial published complaints about severe side-effects arising from the use of the tool on Facebook and were promptly sued by Ashley Black for defamation and breach of nondisparagement clauses in their contract of engagement in the study. Black dropped her suits after losing a similar disparagement case in Texas.[4][21]

Criticism and class actionsEdit

According to an article published in BuzzFeed, some users have claimed that the product is hurting them instead of curing and left long-lasting bruises and submitted complains to the FDA about it.[22][23] To date two class action lawsuits have been mounted against Ashley Black for fraud and other torts.[2][3]

The company has dismissed such claims, commenting that “To date, none of the FDA complaints were sent directly to the company and no one has supplied any medical or scientific evidence to support claims that a self-treatment product like a FasciaBlaster can cause any of the serious injuries being alleged."[24]

Ashley Black has further asserted that cyberbullies have used Facebook to harass her and her business, including customers and family, Black Claims some have made false claims of injuries of her products and posted on review sites and even harassed news outlets to pay attention to their claims.[25][26]

ReferencesEdit

  1. ^ Molvar, Kari (2018-01-23). "The Beloved French Practice of Body-Contouring Spreads Stateside". The New York Times. ISSN 0362-4331. Retrieved 2019-01-20.
  2. ^ a b "FasciaBlaster Class Action Says Cellulite Tool Led to Health Problems". Top Class Actions. Retrieved 25 January 2019.
  3. ^ a b "Second FasciaBlaster Class Action Alleges Bruising, Injuries". Top Class Actions. Retrieved 25 January 2019.
  4. ^ a b "Ryan Higgins Quoted in Law360 for Defense Win over Facebook Posts". Rustry Hardin & Associates. Retrieved 25 January 2019.
  5. ^ "Here's Everything You Need to Know About the Fascia Blaster". InStyle.com. Retrieved 2019-01-20.
  6. ^ "FasciaBlaster: Could it be the key to living a pain-free life?". Today. Retrieved 2019-01-20.
  7. ^ "This Is the Strange Cellulite-Busting Tool the Kardashians Are All Using". NewBeauty. Retrieved 2019-01-20.
  8. ^ "How to get rid of cellulite like the Kardashians, according to the inventor of the Fascia Blaster". Evening Standard. 2018-08-16. Retrieved 2019-01-25.
  9. ^ "FasciaBlaster Review". Essence. Retrieved 2019-01-20.
  10. ^ Ballentine, Sandra. "Why FasciaBlasters May Be the Cure to Everything from Cellulite to Wrinkles". W Magazine. Retrieved 2019-01-20.
  11. ^ "Here's the lowdown on that crazy "fascia-blasting" tool you saw on "Keeping Up With The Kardashians"". HelloGiggles. Retrieved 2019-01-20.
  12. ^ "Watch Khloé Kardashian Massage Kourtney's Bare Butt to Remove Cellulite". InStyle.com. Retrieved 2019-01-24.
  13. ^ Hogan, Brianne. "What is Fascia? Everything You Need to Know". Organic Authority. Retrieved 2019-01-24.
  14. ^ "A sports massage essential or cellulite crusher? The FasciaBlaster can be both". www.metro.us. Retrieved 2019-01-24.
  15. ^ Staff, A. O. L. "New study suggests a way to get rid of cellulite without surgery or creams". AOL.com. Retrieved 2019-09-06.
  16. ^ "Ashley Black selected as Top Inventor and Business Innovator of the Year by the International Association of Top Professionals (IAOTP)". www.kitv.com. Retrieved 2019-09-06.
  17. ^ "Ashley Black selected as Top Inventor and Business Innovator of the Year by the International Association of Top Professionals (IAOTP)". The Daily Telescope. 2019-07-03. Retrieved 2019-09-06.
  18. ^ "Ashley Black Guru". Inc.com. Retrieved 2019-09-29.
  19. ^ "The cellulite treatments you can do at home that actually do work". BelfastTelegraph.co.uk. ISSN 0307-1235. Retrieved 2019-01-20.
  20. ^ "FasciaBlaster® Findings". AshleyBlackGuru. Retrieved 25 January 2019.
  21. ^ "Continued Issues with Nondisparagement Clauses in Form Consumer Contracts". Public Citizen. Retrieved 25 January 2019.
  22. ^ "Women Say A Popular New Device To "Get Rid Of Cellulite" Left Them Injured". BuzzFeed. Retrieved 2018-12-19.
  23. ^ "Users Say This Popular Cellulite Remover Is Causing Injuries". Money. Retrieved 2019-01-25.
  24. ^ "The women say they were injured by a popular Cellulite Removing Tool". Women's Health. 2017-07-27. Retrieved 2018-12-19.
  25. ^ "Protecting Your Company From Business Cyberbullying | OPEN Forum". www.americanexpress.com. Retrieved 2018-12-19.
  26. ^ "FasciaBlaster Inventor Sanctioned In Failed Defamation Suit - Law360". www.law360.com. Retrieved 2018-12-19.