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Ananda Vikatan is a Tamil language weekly magazine published from Chennai, India. It was the second largest magazine in circulation within India, as of 2017.[1]

Vikatan
Ananda-Vikatan.jpg
Editor R.Kannan
Categories General
Frequency Weekly
Year founded 1926; 92 years ago (1926)
Company Vikatan Group Pvt. Ltd.
Country India
Language Tamil
Website www.vikatan.com

Contents

History and profileEdit

Ananda Vikatan was started by Budalur Vaidyanadhaiyar in February 1926 as a monthly publication. The issue for December 1927 was not published due to financial difficulties. In January 1928 S. S. Vasan bought the rights from Vaidyanadhaiyer and relaunched the publication from February 1928 in a new format[2] He paid ₹200 at the rate of ₹25 per alphabet in the Tamil language name (ஆனந்த விகடன்) of the publication to buy the rights.[3] He built it up into a weekly and sales soon rose. Ananda Vikatan is still running successfully after ninety years. Veteran journalist and media personality S. Balasubramanian served as editor, managing director and publisher of the magazine for nearly 50 years till 2006.[4] Balasubramanian also mentored generations of journalists and writers. He also started the "Manavar Thittam" or student journalism scheme that is active for the last 30 years and counting. He also launched Junior Vikatan, a bieweekly Tamil investigative journal in the 1980s in addition to his many accomplishments as Vikatan's publisher. He was the son of S. S. Vasan and continues to be Chairman Emeritus of the group after handing over the reins to his son B. Srinivasan.

Vikatan has now evolved as Vikatan group in the Tamil Nadu magazine industry. Vikatan over the years has provided the opportunity for many great Tamil writers such as Kalki Krishnamurthy, Devan, Sujatha Rangarajan, Gnani, Madhan, and Nadodi. Cartoons and illustration also flourished, producing work from artists Maya, 'Mali' Mahalingam, Madhan, Sridhar, Silpi, Thanu and Gopulu.

Currently Rajumurugan, Peyon, S.Ramakrishnan and Jeyamohan are some of the notable contributors to Vikatan.

Publications groupEdit

It is part of Vasan Publications, the Vikatan magazine group, which also publishes Junior Vikatan, Chutti Vikatan, Aval Vikatan, Naanayam Vikatan, Sakthi Vikatan, Motor Vikatan, Pasumai Vikatan, Doctor Vikatan, TimePass, Aval Manamagal, Aval Kitchen and Vikatan Deepavali Malar.

Visual mediaEdit

Vikatan Televistas was launched by Vasan Publications in the late 1990s starting with weekly tele-serials on Sun TV. Since, they have become one of the most successful producers of serials in the channel with popular daily soaps Alaigal, Avargal,Appa, Kolangal, Thendral, Thirumathi Selvam, Deivamagal, Azhagi, Priyamanaval Nayaki on Sun TV is the most viewed South Indian TV program during their broadcast.[5][6]

TelevisionEdit

Year Title Channel Time Total Episodes
23 April 2001 - 26 May 2003 Alaigal
அலைகள்
Sun TV 7.30PM >> 9:00PM 500
7 January 2003 - 2 November 2007 Avargal 7.30PM >> 1.30PM 1077
26 May 2003 - 21 November 2003 Appa
அப்பா
9:00PM >> 7:30PM 125
26 May 2003 – 4 December 2009 Kolangal
கோலங்கள்
7:30PM >> 9:00PM 1533
5 November 2007 - 22 March 2013 Thirumathi Selvam
திருமதி செல்வம்
1:30PM >> 8:00PM 1360
7 December 2009 - 17 January 2015 Thendral
தென்றல்
9:00PM 1340
10 October 2011 - 4 March 2016 Azhagi
அழகி
10:30PM 1101
25 March 2013 - 17 February 2018 Deivamagal
தெய்வமகள்
8:00PM 1466
7 March 2016 - 29 July 2016 EMI
இ.எம்.ஐ
10:30PM 104
19 January 2015 - Present Priyamanaval
பிரியமானவள்
9:00PM >> 10:00PM
19 February 2018 – present Nayaki
நாயகி
8:00PM

The company ventured into film production as Vikatan Talkies, and successfully made the comedy Siva Manasula Sakthi starring Jiiva and Anuya that launched the career of the director Rajesh.[citation needed] They then followed this with the commercially unsuccessful Valmiki.[7] The media house still produces a variety of programs for television and has branched out into various streams of media content with an online digital broadcast of snippets of news, views, interviews etc.

YouTubeEdit

SocialBlade ranked Vikatan TV YouTube Channel as 36th nationwide with 1.1 billion video views and 53rd with 1.2 million subscribers in May 2017.[8]

Ananda Vikatan Cinema AwardsEdit

The awards ceremony has been held since 2008, with the most recent being in January 2017.[9]

Circulation detailsEdit

According to the Audit Bureau of Circulation, for the period of July–December 2004, circulation stood at 4,30,534 per week. This represents a 22 per cent growth over the previous half-year period.[citation needed].

ReferencesEdit

  1. ^ http://www.printweek.in/news/irs-2017-vanitha-continues-lead-regional-language-magazines-27929
  2. ^ S. Pasupathy (10 March 2003). "S. S. Vasan" (in Tamil). Archived from the original on 14 March 2017. Retrieved 14 March 2017. 
  3. ^ "With a finger on people's pulse". The Hindu. 23 May 2003. Archived from the original on 1 September 2013. Retrieved 13 April 2015. 
  4. ^ K. Ramachandran. "Trophy to Remember". The Hindu. Archived from the original on 11 August 2013. 
  5. ^ "Designed to win". The Hindu. 26 February 2007. Archived from the original on 26 January 2013. Retrieved 24 July 2012. 
  6. ^ Vanita Kohli-Khandekar (6 February 2012). "From content shop to media major". Business Standard. Archived from the original on 14 March 2014. Retrieved 14 March 2014. 
  7. ^ "Preview – Vaalmiki". Kollywood Today. 21 May 2009. Archived from the original on 27 January 2013. Retrieved 24 July 2012. 
  8. ^ Vikatan TV is the most popular YouTube Channel in Tamil Nadu
  9. ^ Vikatan Awards 2017

External linksEdit