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Alexandros Pertsinidis (born 14 February 1963), known professionally as Alex Perry, is an Australian fashion designer and television presenter, known for his womenswear. His designs have been worn by women including HRH Crown Princess Mary, Jennifer Lopez, Kim Kardashian, Gigi Hadid, Kylie Jenner, Sandra Bullock, Giuliana Rancic, Miranda Kerr, Alessandra Ambrosio, Sarah Murdoch, Elle Macpherson, Jennifer Hawkins, Phoebe Tonkin, Natalie Portman, Nicole Richie, P!nk, Kelly Osbourne, Eva Longoria, Jessica Chastain, Kate Upton, Rosie Huntington-Whitely, Rihanna and Montana Cox.

Alex Perry
Alex Perry 2011.jpg
Perry at the 2011 ASTRA Awards
Alexandros Pertsinidis

(1963-02-14) 14 February 1963 (age 56)
OccupationFashion designer, television personality
Years active1984–present
Spouse(s)Mary Perry

Alex Perry designs have featured on front covers of such publications as Vogue Australia, Harper's Bazaar Australia, Marie Claire, InStyle and Good Weekend.

In addition Alex Perry is an in-demand media personality. He is the longest serving cast member on Australia's Next Top Model having appeared as a judge for ten seasons and also as a judge on Asia's Next Top Model and being the host of The Real Housewives of Melbourne Reunion.


Early lifeEdit

Perry was born Alexandros Pertsinidis and grew up in a migrant, working-class family in Sydney.[1] His father is a Greek immigrant and his mother was born in Australia of Greek immigrant parents, though he Anglicised his name to Alex Perry.[2] He has an older brother named Lee.[3]


In 1992, Perry launched his brand from a studio in suburban Kensington, creating gowns, corsets and sheaths.[4] Perry's gowns were quickly acclaimed. Vogue Australia was the first to feature his jewelled corsets and glamorous sheaths in their main fashion shoot. This was Alex's first editorial shoot, and the gowns photographed soon became his signature style. Alex Perry gowns have since ongoingly featured on the covers of Vogue, Harpers Bazaar, Marie Claire, InStyle Australia, Madison and Grazia Australia.

Perry relocated his studio in 1994 to Double Bay, Sydney, where he built up his clientele to include high-profile celebrities, social identities and personalities. He was a designer at the inaugural Mercedes Australian Fashion Week held in May 1995, and has shown collections each year. Perry's runway shows have featured models such as Linda Evangelista, Alessandra Ambrosio, Megan Gale, Miranda Kerr, Alyssa Sutherland, Nicole Trunfio and Lily Cole.

Perry launched his first "ready-to-wear" collection in 1998. In May 2002, Perry opened his Sydney boutique at The Strand Arcade. The Alex Perry "ready-to-wear" collection represented a new generation of evening wear which launched globally in 2013. Perry is known for his gowns, making him much in demand for red carpet and event dressing. Perry's statement dresses, often with intricate details, have led to an ever- increasing local and international client list.

International models Elle Macpherson, Linda Evangelista and Claudia Schiffer have donned his designer ball gowns and red carpet evening wear.[5] Jennifer Lopez and Nelly Furtado both chose to perform on stage and walked the red carpet in Alex Perry gowns. His designs have also been modelled by Jennifer Hawkins.


Perry has appeared as a fashion commentator or co-host on such television programs as 50 Years of Television – Red Carpet Reportage (Seven Network), Melbourne Cup Fashions on the Field (Seven Network), the Australian Fashion Awards (Nine Network), Ultimate Make Over (Seven Network), and also provided the commentary for Prince Charles and Camilla's wedding. During its run, he was a regular guest on Mornings with Kerri-Anne on the Nine Network and still makes appearances on other morning television shows.

Perry is the only judge to appear in all ten series of the reality television series Australia's Next Top Model, which premiered in 2005.[6][7] He was originally cast by the show's producer Josie Mason Campbell after she saw his performances on Mornings with Kerri-Anne.

He appeared as a contestant in Celebrity MasterChef Australia in 2009,[8] and Talkin' 'Bout Your Generation in 2010.

In July 2011, Perry took over as mentor on Season 3 of Project Runway Australia.[9]

In May 2014, Perry hosted the two-part reunion special of The Real Housewives of Melbourne.[10]

In December 2014, STAR World Asia announced that Perry will be a part of the judging panel as a creative director of Asia's Next Top Model (cycle 3).

In September 2015, the Alex Perry Hotel & Apartments opened in Brisbane's Fortitude Valley.[11]

Personal lifeEdit

Perry lives in Sydney.


  1. ^ Lambert, Catherine (17 August 2013). "Australian designer to the stars Alex Perry talks about his 26-year marriage, career success and those damn sunnies". Herald Sun. Retrieved 20 August 2018.
  2. ^ "Alex Perry". ABC. 2 December 2010. Retrieved 10 April 2012.
  3. ^ "Alex Perry".
  4. ^ Kroslakova, Katarina (2 September 2016). "Alex Perry on Australian fashion industry pitfalls and overseas success". The Australian Financial Review. Retrieved 20 August 2018.
  5. ^ "Alex Perry, Fashion Designer". Archived from the original on 9 June 2007. Retrieved 21 October 2009.
  6. ^ "Alex Perry through the ages". Fox8. 8 June 2017. Retrieved 20 August 2018.
  7. ^ Price, Amy (24 July 2017). "Alex Perry is returning for his eleventh season as a Next Top Model judge". The Daily Telegraph. Retrieved 20 August 2018.
  8. ^ Vickery, Colin (21 October 2009). "Cricketer Simon Katich beats Wendy Harmer and Alex Perry to reach Celebrity MasterChef semi-finals". The Daily Telegraph. Retrieved 20 August 2018.
  9. ^ Ross, Annabel (23 June 2011). "New host not cut from the same cloth". The Sydney Morning Herald. Retrieved 20 August 2018.
  10. ^ Dennehy, Luke (1 May 2014). "Alex Perry dishes out the dirt on the Real Housewives of Melbourne reunion". Retrieved 20 August 2018.
  11. ^ Rhodes, Sheriden (4 December 2015). "Alex Perry Hotel and Apartments: Fashion designer brings flair to Brisbane hotel collaboration in Fortitude Valley". Retrieved 20 August 2018.

External linksEdit