Aadavari Matalaku Arthale Verule

Aadavari Matalaku Arthale Verule[1][2] (transl. The Words of Women Have Different Meanings) is a 2007 Telugu romantic drama film, produced by N. V. Prasad, S. Naga Ashok Kumar on Sri Sai Deva Productions banner and directed by Selvaraghavan. The film stars Venkatesh, Trisha in the lead roles and music composed by Yuvan Shankar Raja.

Aadavari Matalaku Arthale Verule
Movie Poster
Directed bySelvaraghavan
Produced byN. V. Prasad
S. Naga Ashok Kumar
Written byRamesh-Gopi (dialogues)
Screenplay bySelvaraghavan
Story bySelvaraghavan
K. Vishwanath
Kota Srinivasa Rao
Swati Reddy
Vinaya Prasad
Suman Setty
Music byYuvan Shankar Raja
Edited byKola Bhaskar
Sri Sai Deva Productions
Release date
  • 27 April 2007 (2007-04-27)
Running time
157 minutes

The film was released theatrically on 27 April 2007 and became a high commercial success. It was also a critically success, winning three Nandi Awards and one Filmfare Award. Following its success, the film was remade in Tamil as Yaaradi Nee Mohini, in Bengali as 100% Love, in Bhojpuri as Mehndi Laga Ke Rakhna, in Kannada as Anthu Inthu Preethi Banthu and in Odia as Prema Adhei Akshyara.


Ganesh (Venkatesh) is from a middle-class family. He makes several bids to obtain employment but all in vain due to his poor language skills and inadequate educational qualifications. All his friends settle in life, but he continues to struggle in finding employment. Ganesh has two best friends Vasu (Sriram), and Seenu (Sunil). His father (Kota Srinivasa Rao), who is a teacher, is always critical of him for being an irresponsible person. This just added to his list of woes.

At this juncture, Ganesh catches a glimpse of Keerthi (Trisha) and immediately falls in love with her. He learns that she works for a software solutions firm. Luckily, Ganesh finally secures employment in the same firm. Keerthi eventually turns out to be a short-tempered young woman. On a business trip, Ganesh accompanies her along with two other colleagues (Jeeva and another person to Australia. Here he reveals his feelings of love to her. She immediately turns him down, saying that she comes from an orthodox family, and her marriage has already been arranged with her cousin.

Ganesh returns India in a depressed manner. Unable to see his son in depression, Ganesh's father tries to convince her. But, she insults him for recommending his son's love and accidentally slaps both Ganesh and his father. Later that night, Ganesh's father dies of a heart attack. Ganesh again goes into depression. In order change Ganesh's mood, Vasu manages to persuade him to come along to his family house in the country. Coincidentally, on the train journey, Keerthi is revealed to be Vasu's fiancée. However, their grandfather's (K. Viswanath) intention of getting them married earlier is put aside because Vasu and Keerthi leave the house to make their own identity. This causes heartache to their grandfather.

With the passing of a few days, the parents of Keerthi and Vasu decide to get them married to appease their grandfather. After several turns of events, Keerthi realizes that she is in love with Ganesh. Ganesh asks her to forget him, during a late night meeting, because he believes that it would create problems in their happy family. Keerthi's grandfather notices them conversing and admonishes Keerthi for bringing disrepute to their family and asks Ganesh to leave his village. Ganesh gets ready to leave when he sees everyone putting down the decorations for the wedding. Vasu tells him to go away, but Ganesh begs him to marry Keerthi. While Ganesh is on his way, the bunch of goons he saved the family from, sticks a knife in him and he is taken to the hospital. Seenu sarcastically tells Vasu that he forgot that Vasu doesn't like Ganesh. Everyone slowly leaves to go to the hospital, except Keerthi and her grandfather. Keerthi says that she will never disobey her grandfather. Afterward, Keerthi and her grandfather go to the hospital and Ganesh wakes up to go to the railway station. He sees that everyone is outside his room and he also sees Keerthi and Vasu's grandfather.

In time, the rest of Ganesh and Keerthi's family comes to stay with Ganesh for a few days. The movie ends when Ganesh and Keerthi became a happy couple and live together happily.



Aadavari Matalaku Arthale Verule
Soundtrack album by
28 March 2007 (India)
Recorded2006 - 2007
GenreFeature film soundtrack
LabelAditya Music
ProducerYuvan Shankar Raja
Yuvan Shankar Raja chronology
Chennai 600028
Aadavari Matalaku Arthale Verule
Raju Bhai

The music was composed by director Sri Raghava's friend and "frequent" composer Yuvan Shankar Raja, teaming up again after producing successful Tamil albums such as Kaadhal Kondein (2003), 7G Rainbow Colony (2004) and Pudhupettai (2006). This film remains their last collaboration (Even though later they rejoined in 2017 for Nenjam Marappathillai) before they split up, before NGK (2019) and Sri Raghava decided to work with another composer. The soundtrack was released on 28 March 2007 at Rama Naidu studios.[3][4] It features 6 tracks overall with lyrics by Kulasekhar, Kandi Konda, Sirivennela Sitaramasastri and Chandrabose. Four of the songs were later reused in the Kannada remake of the film, Anthu Inthu Preethi Banthu.

Upon the film's release, the music received positive reviews, being praised as "extraordinary",[5] winning composer Yuvan Shankar Raja much accolades and a nomination at the 2008 Filmfare Awards South for Best Music in Telugu.[6]

1."Naa Manasuki"ChandraboseKarthik, Gayatri Iyer5:42
2."Allanta Doorala"Sirivennela SitaramasastriS. P. Balu4:35
3."O Baby"ChandraboseHaricharan, Jenny, Matangi, Bhargavi Pillai5:39
4."Yemaindi Ee Vela"KulasekharUdit Narayan5:23
5."Cheli Chamaku"Kandi KondaAdnan Sami, Anushka Manchanda, Swetha5:12
6."Manasa Manichamma"Sirivennela SitaramasastriKarthik4:32
Total length:31:02

Box officeEdit

The film was released on 272 screens, including 15 in Karnataka, 8 in Orissa and 21 overseas.[7]

The movie has collected Rs. 30 crores[2] and completed a 50-day run in 200 centres and a 100-day run in 21 centres.[8]


Filmfare Awards South[6][9]
Nandi Awards[10]
CineMAA Awards[11]
Santosham Film Awards[12]


  1. ^ Movie CBFC Certificate
  2. ^ a b "Summer winner: AMAV". Telugu Cinema. Archived from the original on 18 August 2007. Retrieved 2007-08-20.
  3. ^ "Audio launch - Adavari Matalaku Arthale Verule". idlebrain.com. Retrieved 26 July 2009.
  4. ^ "'Aadavari Maatalaku Arthale Verule' Audio Launch". indiaglitz.com. Retrieved 26 July 2009.
  5. ^ "Aadavari Matalaku Arthale Verule - Venkatesh excelled in emoting". indiaglitz.com. Archived from the original on 18 June 2009. Retrieved 26 July 2009.
  6. ^ a b "The award goes to." Times of India. 9 July 2008. Retrieved 26 July 2009.
  7. ^ "Amav Release centers". Superhit.co.in. 28 September 2007. Archived from the original on 28 September 2007. Retrieved 23 September 2019.
  8. ^ "CineGoer.com - Box-Office Records And Collections - 100-day Gross Collections Of AMAV". Archived from the original on 24 August 2007. Retrieved 24 August 2007.
  9. ^ "Filmfare serves it up, and how!". idlebrain.com. Retrieved 26 July 2009.
  10. ^ "Santosham Awards 2008". idlebrain.com. Retrieved 26 July 2009.
  11. ^ "Cinemaa Awards 2008 presentation". idlebrain.com. Retrieved 26 July 2009.
  12. ^ "Nandi awards 2007 announced". idlebrain.com. Retrieved 26 July 2009.

External linksEdit