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A Face in the Crowd is a 1957 American drama film starring Andy Griffith (in his film debut), Patricia Neal and Walter Matthau, directed by Elia Kazan.[1] The screenplay was written by Budd Schulberg and is based on his short story "Your Arkansas Traveler" from the collection Some Faces in the Crowd (1953).

A Face in the Crowd
Original poster for the filme A Face in the Crowd.jpg
Directed byElia Kazan
Produced byElia Kazan
Screenplay byBudd Schulberg
Based on"Your Arkansas Traveler"
by Budd Schulberg
Starring
Music byTom Glazer
Cinematography
Edited byGene Milford
Distributed byWarner Bros.
Release date
  • May 28, 1957 (1957-05-28)
Running time
125 minutes
CountryUnited States
LanguageEnglish

The story centers on a drifter named Larry "Lonesome" Rhodes who is discovered by the producer (Neal) of a small-market radio program in rural northeast Arkansas. Rhodes ultimately rises to great fame and influence on national television. The character was inspired by Schulberg's acquaintance with Will Rogers Jr. who admitted his famous father's "man of the people" image was a facade. The successes of Arthur Godfrey and Tennessee Ernie Ford were also acknowledged in the screenplay.

The film launched Griffith into stardom, but earned mixed reviews upon its original release. Later decades have seen favorable reappraisals of the movie, and, in 2008, it was selected for preservation in the United States National Film Registry by the Library of Congress as being "culturally, historically, or aesthetically significant".

PlotEdit

In late 1950s America, radio journalist Marcia Jeffries (Patricia Neal) encounters a drunken drifter, Larry Rhodes (Andy Griffith), while recording a segment at a rural Arkansas jail. She invites him to speak to the audience and sing while playing his guitar, and his raw voice, folksy humor and personal charm make him instantly popular. Marcia dubs him "Lonesome" Rhodes and fast-tracks him onto his own radio program.

Marcia enlists the support of the show's staff writer Mel Miller (Walter Matthau) and witnesses the charismatic Rhodes ad-lib his way to Memphis-area popularity, effectively criticizing local politicians along the way. When he pokes fun at his sponsor, a mattress company, they initially pull their ads, but when his adoring audience revolts, burning mattresses in the street, the sponsor discovers that Rhodes' irreverent pitches actually increased sales by 55%, and Rhodes returns to the air with a new awareness of his persuasive power. He begins an affair with Marcia and proposes to her.

An ambitious office worker at the mattress company, Joey DePalma (Anthony Franciosa), puts together a deal for Rhodes to star in a new TV show in New York City. The sponsor is Vitajex, an energy supplement which Rhodes ingeniously reimagines as a yellow pill marketed as a male enhancement product. As Rhodes' fame, influence, and ego increase, he is enlisted to improve the appeal of Presidential hopeful Senator Worthington Fuller of California, and rebrands the stuffy conservative as an everyman with a folksy nickname. In contrast to his friendly onscreen persona, Rhodes in private life has become an egomaniac who berates his staff. Marcia's hopes of marrying Rhodes are dashed, first when a woman (Kay Medford) turns up claiming to be Rhodes' legitimate wife, and then when Rhodes returns from alleged divorce proceedings in Mexico, now married to a 17-year-old drum majorette (Lee Remick). Rhodes and Marcia enter into a profit-sharing agreement after she reminds him of her role in his success.

Ultimately, Rhodes' ascent into fame and arrogance begins to turn on him. Joey has an affair with Rhodes' young wife; Rhodes dumps her, but cannot get out of his business arrangement with Joey, who threatens to reveal Rhodes' own secrets. Rhodes visits Marcia, who has come to regret her role in making him famous. To destroy him, she activates a live microphone over the end credits of his TV show that reveals Rhodes contemptuously mocking Fuller and the station's "idiot" viewers. His popularity instantly plummets.

Rhodes returns to his penthouse, where he was scheduled to address the nation's business and political elite, only to find the room empty. He discovers the truth during a phone call with Mel and Marcia and threatens suicide, but Marcia only goads him on. When the pair arrive at Rhodes' home, they confess everything and Marcia demands he never call her again. Before they leave, Mel lays out a prediction regarding Rhodes' future: His career is not completely over, and he will likely find further TV work soon, but will never again enjoy the same level of popularity and prestige. After leaving the building, Mel and Marcia hear Rhodes screaming impotently for Marcia to return to him but they ignore him as they depart into the Manhattan night, concluding the film.

CastEdit

ProductionEdit

Most of the film's interiors were shot in New York at the Biograph Studios in the Bronx.[2] This was preceded by location shooting in Memphis and in Piggott, Arkansas, where Rhodes meets Betty Lou.

Contemporary newspapers reported an early 1956 trip by Kazan to Sarasota, Florida to confer with Schulberg.[3] Late in April, columnist Walter Winchell noted that Andy Griffith would depart the cast of his Broadway show No Time for Sergeants at the end of July, vacation for a month, and then begin shooting with Kazan. Kazan and Schulberg spent much of July and August 1956 in Memphis and in Arkansas,[4] and Patricia Neal's involvement would be announced by early August. Both Griffith and Lee Remick made their film debuts in Face.[1]

The most involved location shoot was in Piggott, Arkansas (the fair and baton-twirling competition scenes). Five thousand extras were sought, to be fed and paid $1 hourly for a mid-August day's work. Sixty baton twirlers were rounded up from NE Arkansas and SE Missouri, and musicians from six different high school bands were assembled.[5] Remick reported spending two weeks in Piggott living with teen twirler Amanda Robinson and her family, working on her twirling and local accent. Some of her baton twirling scenes used a double.[6] At the Piggott location shoot some 380 dogs were assembled from Missouri and Arkansas[7] for the scene following Rhodes' first mass-action call on his audience: to take their dogs to the home of a local sheriff who was running for higher office – Rhodes opining that people should first find out if a candidate is worthy of the office of "dog catcher".

Shooting in New York included 61 sets at Biograph Studios as well as some exteriors. The scene of the network headquarters switchboard was NBC, 30 Rockefeller Plaza. Anthony Franciosa, eager to work with Kazan, had turned down a more lucrative offer to appear in MGM's The Vintage.[8] Writer Schulberg remained involved throughout: "I went on a trip in 1955 to scout a location in Arkansas, and I've been on the set every day since shooting started in August [1956]."[9]

In stage performance, Griffith noted, he would work gradually up to his most intense moments, but needed to conjure that up spontaneously when shooting such scenes for Kazan. In some instances, he asked to have a few discarded chairs available to destroy, in order to work up his rage before filming.[10]

Big Jeff Bess, who portrayed the Sheriff under his own name, was a country singer and bandleader in Nashville who led Big Jeff and his Radio Playboys. At one time he was married to Tootsie Bess, owner of Tootsie's Orchid Lounge.

Critical receptionEdit

Upon its original release, A Face in the Crowd earned mixed reviews, one of them from Bosley Crowther of The New York Times. Though he applauded Griffith's performance ("Mr. Griffith plays him with thunderous vigor ..."[11]), at the same time, he felt that the character overpowered the rest of the cast and the story. "As a consequence, the dominance of the hero and his monstrous momentum ... eventually become a bit monotonous when they are not truly opposed."[11] Crowther found Rhodes "highly entertaining and well worth pondering when he is on the rise", but considered the ending "inane".[11]

One critic who had only praise for the movie was François Truffaut; in his review in Cahiers du Cinéma, he called the film "a great and beautiful work whose importance transcends the dimensions of a cinema review".[12]

Over the decades, critical opinion of the film has warmed considerably. A Face in the Crowd has a 92% "fresh" rating on Rotten Tomatoes, based on 25 reviews, with an average rating of 7.8/10.[13]

See alsoEdit

ReferencesEdit

  1. ^ a b Georges Sadoul (1972). Dictionary of Films. Translated, edited, and updated by Peter Morris. University of California Press. p. 108. ISBN 978-0-520-02152-5.
  2. ^ Scott McGee; Jeff Stafford. "A Face in the Crowd (1957)". Turner Classic Movies. Retrieved March 8, 2015.
  3. ^ Leonard Lyons, "The Lyons Den" (syndicated column), Long Beach, CA: Independent, April 12, 1956.
  4. ^ "Arkansas Movie Sets Production for Near Future", Kingsport, TN: Kingsport Times, July 9, 1956.
  5. ^ "Want to be in Movies? Extras Needed in Piggott", Blytheville, AR: Blytheville Courier News, August 8, 1956.
  6. ^ Erskine Johnson, "Hollywood", Ardmore, OK: Daily Ardmoreite, April 21, 1957.
  7. ^ "Dogs in Demand", Aiken, SC: Aiken Standard and Review, August 20, 1956.
  8. ^ Bob Thomas, "Hard Knocks and Actors Studio", Long Beach, CA: Press Telegram, December 27, 1956.
  9. ^ Rob Burton (AP), "Novelist Stays for 'Face' Film", Amarillo Globe-Times, December 31, 1956.
  10. ^ Hal Boyle, "He Fights Furniture Before Acting as If in a Rage", Lumberton, NC: The Robesonian, November 16, 1956.
  11. ^ a b c Bosley Crowther (May 29, 1957). "A Face in the Crowd (1957)". The New York Times.
  12. ^ Francois Truffaut (2009). The Films In My Life. Da Capo Press. pp. 113–115. ISBN 0-7867-4972-5.
  13. ^ "A Face in the Crowd (1957)". Rotten Tomatoes. Fandango Media. Retrieved March 22, 2018.

External linksEdit