The 1998 MTV Video Music Awards aired live on September 10, 1998, honoring the best music videos from June 17, 1997, to June 12, 1998. The show was hosted by Ben Stiller at Gibson Amphitheatre in Los Angeles.
|1998 MTV Video Music Awards|
|Date||Thursday, September 10, 1998|
|Location||Universal Amphitheatre, Los Angeles|
|Hosted by||Ben Stiller|
|Most awards||Madonna (6)|
|Most nominations||Madonna (9)|
|Produced by||Salli Frattini|
|Directed by||Beth McCarthy|
Madonna was the most successful winner and nominee of the night, winning six awards out of a total nine nominations: five (out of eight) for "Ray of Light", including Video of the Year and Best Female Video, and one for "Frozen" (its only nomination). Other than Madonna, only Will Smith and The Prodigy won multiple awards that night, winning two apiece.
With regard to nominations, the two biggest nominees aside from Madonna were alt-rock band Garbage and rapper Will Smith. Smith split his nominations between two videos: "Gettin' Jiggy wit It" (five) and "Just the Two of Us" (one), each of which earned a Moonman. In contrast, Garbage received all eight nominations for "Push It" but went home completely empty-handed at the end of the night.
The mesh dress that actress Rose McGowan wore to the award show was the subject of much media attention following the awards. The dress went on to become one of the most iconic and controversial outfits in the history of the VMA's.
After four consecutive ceremonies in New York City, and after lobbying from the Los Angeles Sports and Entertainment Commission and the Entertainment Industry Development Corporation, MTV announced on April 9 that the 1998 Video Music Awards would be held in Los Angeles. Nominees were announced at a press conference hosted by Courtney Love, Mayor Richard Riordan, and MTV president Judy McGrath on July 14. Ben Stiller was announced as the host on August 13. The ceremony broadcast was preceded by the 1998 MTV Video Music Awards Opening Act. Hosted by Kurt Loder and Serena Altschul with reports from Chris Connelly, John Norris, and Rebecca Romijn, the broadcast featured red carpet interviews, pre-taped interviews with Madonna and Hole, a preview of the music video for Madonna's "The Power of Good-Bye," and performances from Usher and Barenaked Ladies.
In the weeks before the awards ceremony, MTV "hacked" its own website intentionally and graffitied the words "JF Was Here" across the page, at the same time that the British hacker JF was under investigation by Scotland Yard for the milw0rm hacktivist attacks. Hundreds of pages hosted on MTV.com sported the new JF logo, including one page that read, "JF was here, greets to milw0rm". MTV later confirmed that the alleged JF "hack" was a publicity stunt to promote the appearance of a commentator named Johnny Fame at their upcoming awards show. Many were puzzled by the apparent hack committed by JF since the hacker was "known for relatively high ethical standards."
|Barenaked Ladies||"One Week" |
Video of the Year Medley
"Ray of Light" (featuring Lenny Kravitz)
|Pras (featuring Ol' Dirty Bastard, Mýa, Wyclef Jean and Canibus)||"Gone Till November" (Wyclef Jean and Canibus only) |
"Ghetto Supastar (That Is What You Are)"
|Hole||"Celebrity Skin" (with an excerpt from R.E.M.'s "Pretty Persuasion")|
|Master P (featuring Fiend, Silkk Tha Shocker, Mystikal and Mia X)||"Make 'Em Say Uhh!"|
|Backstreet Boys||"Everybody (Backstreet's Back)"|
|Beastie Boys||"Three MC's and One DJ" |
|Brandy and Monica||"The Boy Is Mine"|
|Dave Matthews Band||"Stay (Wasting Time)"|
|Marilyn Manson||"The Dope Show"|
|Brian Setzer Orchestra||"Jump Jive an' Wail"|
- Kurt Loder and Serena Altschul – presented the professional categories
- John Norris and Serena Altschul – presented Best Dance Video and Breakthrough Video
Main show Edit
- Andy Dick and the Backstreet Boys – appeared in the opening skit
- Jerry Stiller – made a special appearance during the opening monologue
- Whitney Houston and Mariah Carey – presented Best Male Video
- Chris Rock – appeared in a taped vignette discussing "security measures" at the event
- Rupert Everett and Salma Hayek – presented Best Group Video
- Tyra Banks – introduced Pras, Ol' Dirty Bastard, Mýa, Wyclef Jean and Canibus
- Johnny Gomez and Nick Diamond (from Celebrity Deathmatch) – appeared in vignettes about the Viewer's Choice award
- Sarah Michelle Gellar and Hanson – presented Best New Artist in a Video
- Rob Thomas – introduced Hole
- Chris Tucker and Jackie Chan – presented Best Video from a Film
- Jada Pinkett Smith and Maxwell – presented Best Alternative Video
- Shaquille O'Neal – introduced Master P
- Will Smith and Tatyana Ali – presented Best Female Video
- Mark McGwire and Sammy Sosa – introduced the Backstreet Boys
- Jack Black and Puff Daddy – appeared in a parody skit of FANatic
- Jennifer Love Hewitt and Mase – presented Best Direction in a Video
- Sarah McLachlan and Natalie Imbruglia – introduced the International Viewer's Choice Awards winners
- Tori Amos and Beck – presented Best Rap Video
- Usher – introduced Brandy and Monica
- Steven Tyler, Joe Perry and David Spade – presented Viewer's Choice
- Chuck D – presented the Video Vanguard Award
- Matt Stone and Trey Parker – introduced the Dave Matthews Band
- Jennifer Lopez and Mark Wahlberg – presented Best R&B Video
- Lenny Kravitz and Gwen Stefani – presented Best Rock Video
- Geri Halliwell – presented Video of the Year
- Busta Rhymes and the Flipmode Squad – introduced the Brian Setzer Orchestra
Winners and nominees Edit
Winners are in bold text.
See also Edit
- Hills, Megan C. (June 27, 2019). "Rose McGowan explains why her 'naked dress' defied Harvey Weinstein". Evening Standard. Retrieved July 27, 2020.
- Heron-Langton, Jessica (January 28, 2020). "10 times celebrities ripped up the red carpet rule book". Dazed. Retrieved July 27, 2020.
- "MTV Awards to Be Broadcast From L.A." Los Angeles Times. April 10, 1998 – via Newspapers.com.
- "Garbage trails Madonna in award nominations". Chicago Tribune. July 15, 1998 – via Newspapers.com.
- "Ben Stiller to host MTV Video Music Awards". Republican Herald. Associated Press. August 13, 1998 – via Newspapers.com.
- "MTV "hack" backfires". CNet. September 9, 1998.
- "MTV Cries 'Hacked!'". Wired. September 9, 1998. Archived from the original on November 7, 2009. Retrieved July 10, 2009.
- "AntiOnline's Editorial Coverage Of The MTV Site "Hack" ?". AntiOnline. September 1998. Archived from the original on December 5, 1998.
- "News - Articles - 1425376 - 19980911". Archived from the original on February 18, 2009. Retrieved July 25, 2007.
- MTV - Logo Competition
- UOL - O melhor conteúdo Archived March 31, 2012, at the Wayback Machine