Muhammad Ziauddin "Zia" Yusuf (born October 1986) is a British businessman and the Chairman of Reform UK, a right-wing populist political party, since 11 July 2024.

Zia Yusuf
Yusuf in June 2024
Chairman of Reform UK
Assumed office
11 July 2024
LeaderNigel Farage
Preceded byRichard Tice
Personal details
Born
Muhammad Ziauddin Yusuf

1986 (age 37–38)
Scotland, UK
Political partyReform UK
EducationHampton School
London School of Economics
OccupationBusinessman

Early life

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Muhammad Ziauddin Yusuf[1] was born in Scotland[2] in October 1986.[3] His parents migrated from Sri Lanka to the UK in the 1980s, and both worked for the NHS.[4] His father is a doctor and his mother is a nurse.[5]

He was educated at Hampton School in west London, where he met his future business partner, Alex Macdonald.[6] He earned a BSc in international relations from the London School of Economics in 2009.[7][8]

Career

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Yusuf worked for Goldman Sachs, rising to executive director.[6]

In 2014, Yusuf and Macdonald founded a luxury concierge company, Velocity Black, of which he was the CEO.[9][6] In 2023, they sold the company to Capital One for £233 million, and Yusuf made an estimated £31 million.[10][4][2]

Politics

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Yusuf was the largest donor to Reform UK in the run-up to the 2024 general election.[9][11]

On 11 July 2024, he succeeded Richard Tice as Chairman of Reform UK, a right-wing populist political party and limited company controlled by Nigel Farage who holds 53 per cent of Reform UK Ltd.[12][9]

Personal life

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He is a Muslim.[10] Yusuf describes himself as a "British Muslim patriot".[2]

References

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  1. ^ Lynch, David (8 July 2024). "Reform UK received £600,000 in one week's donations, as Labour outstrips Tories". Evening Standard. Retrieved 11 July 2024.
  2. ^ a b c Mulla, Imran (20 June 2024). "UK: Muslim millionaire becomes largest donor to Nigel Farage's party". Middle East Eye. Retrieved 11 July 2024.
  3. ^ https://find-and-update.company-information.service.gov.uk/officers/XDs-VnOho0pmhadmKvI9N16GMWA/appointments
  4. ^ a b Whannel, Kate. "Entrepreneur Yusuf replaces Tice as Reform chairman". BBC News. No. 11 July 2024. Retrieved 11 July 2024.
  5. ^ "A Conversation with Velocity Black's Zia Yusuf". Matter of Form. 24 April 2019. Retrieved 11 July 2024.
  6. ^ a b c Shapland, Mark (2 August 2018). "Zia Yusuf at Velocity Black profile: the workaholic who smoothes the way for the rich and famous". Evening Standard. Retrieved 11 July 2024.
  7. ^ "Zia Yusuf Co-Founder, Velocity Black". Expert Impact. Retrieved 11 July 2024.
  8. ^ "LSE Alumni". Retrieved 11 July 2024.
  9. ^ a b c Quinn, Ben (11 July 2024). "Nigel Farage stirs tensions in Reform UK as he ousts deputies". The Guardian. Retrieved 11 July 2024.
  10. ^ a b Rayner, Gordon (19 June 2024). "Muslim entrepreneur gives Reform biggest donation of campaign". Daily Telegraph. Retrieved 11 July 2024.
  11. ^ Holl-Allen, Genevieve (11 July 2024). "Reform announces donor Zia Yusaf as new party chairman". Daily Telegraph. Retrieved 11 July 2024.
  12. ^ Uddin, Rafe (26 April 2024). "Reform UK's unusual structure with Nigel Farage in the middle". www.ft.com. Financial Times. Retrieved 12 July 2024.
Party political offices
Preceded by Chairman of Reform UK
11 July 2024 – present
Incumbent