Yummy Dough

Yummy Dough (also known by its original German name Essknete) is a baking mixture which, after the addition of water, is kneaded to a smooth dough.[1] It was invented in 2005 and first introduced in the market in 2007. The product's consistency is similar to that of modeling clay, such as Play-Doh, except it is edible raw and can be baked. Its coloring agents are all vegetable.[2] It is delivered as a powder mix that turns into a kneadable dough when water is added.

Package of Yummy Dough

HistoryEdit

Yummy Dough was invented by Stefan Kaczmarek, an IT worker from Idstein, Germany, in fall 2005.[3] Kaczmarek credits his two daughters as having the original idea for the product because they "wanted to finally have dough they can play with as well as eat".[4] It was first mentioned in a radio broadcast by the Hessischer Rundfunk, which increased the interest significantly.[3] Kaczmarek previously had no intention to market the product but decided otherwise after the reaction to the broadcast.[3] It was premiered as a commercial product at Anuga alimentary exhibition in 2007,[4] where it won the "Taste 07" award for innovation.[5] This sparked the interest of several large grocery and toy chains;[5] Kaczmarek declined an offer by German food manufacturer Dr. Oetker[5] and instead founded his own company, 123 Nährmittel GmbH, to distribute the product nationwide.[5] Yummy Dough was first sold in supermarkets in 2007, starting with the German grocery chains Hit and REWE.[3] The product is produced by the RUF Lebensmittelwerke in Quakenbrück.[6]

In 2009 it became available to North America;[7] it is distributed by Canadian-based toy distributor PlaSmart Inc.[8] This product is featured in season 4 of the Canadian version of Dragons' Den, in which Kaczmarek, and his Canadian partner, Timothy Kimber of PlaSmart Inc., received C$500,000 from investors Kevin O'Leary, W. Brett Wilson, and Jim Treliving, in exchange for a 3.5% cut of revenues, once the investment has been recouped.[9][10][11] Further plans also include marketing the product in Asia.[7]

Yummy Dough was pulled from the market and has since been taken over by a German company with new branding and is only available in the EU marketplace.[citation needed]

See alsoEdit

ReferencesEdit

  1. ^ "Yummy Dough edible playdough". ToyHype. 4 August 2009. Retrieved 2009-08-25.
  2. ^ "Yummy Dough - The Story". 123 Nährmittel GmbH. Archived from the original on August 14, 2009. Retrieved 2009-08-25.
  3. ^ a b c d Winter, Thorsten (16 October 2007). "Süße Weltneuheit aus der Familienküche" (in German). Frankfurter Allgemeine Zeitung. Retrieved 2009-08-25.
  4. ^ a b Binder, Evelyn (12 July 2007). "Wie man mit Mehl Knete macht" (in German). Kölner Stadt-Anzeiger. Retrieved 2009-08-25.
  5. ^ a b c d Baumgart-Pietsch, Anja (9 November 2007). ""Essknete" sorgt für viel Furore" (in German). Wiesbadener Tagblatt. Archived from the original on July 19, 2011. Retrieved 2009-08-25.
  6. ^ Lawecki, Gero (2 February 2008). "Knetbares Essen" (in German). Handelsblatt. Retrieved 2009-08-25.
  7. ^ a b Winter, Thorsten (9 April 2009). "Essknete lockt auch Amerikaner und Asiaten an" (in German). Frankfurter Allgemeine Zeitung.
  8. ^ Balkin, Adam (16 February 2009). "Toy Fair Kicks Off At Javits Center". NY1. Retrieved 2009-08-25.
  9. ^ "Yummy Dough in Dragons' Den". CBC Television. Archived from the original on October 27, 2009. Retrieved 2009-10-29.
  10. ^ "Archived copy". Archived from the original on November 4, 2009. Retrieved November 1, 2009.CS1 maint: archived copy as title (link)
  11. ^ "Dragons' Den backs edible playdough". CBC News. 2009-10-29.

External linksEdit