Rewe (stylized as REWE; German pronunciation: [ˈʁeːvə]) is a supermarket chain in Germany and the main brand of Rewe Group headquartered in Cologne.[1] The name originated from an abbreviation of the original name "Revisionsverband der Westkauf-Genossenschaften" (Audit union for Westkauf-Cooperatives). With about 3,300 stores is second largest food retailer after Edeka in Germany.


In 2011 the company started a delivery service with a test run in Frankfurt am Main, which was gradually expanded to locations throughout Germany. Rewe was with this approach a pioneer in online trading with food in Germany. As of 2015 they have publicised plans for investing more heavily in their online presence.[2]

Their own store brand products are branded "ja!" (Discounter-price), "REWE Beste Wahl" ("Normal" price), "REWE Feine Welt" (High price, special items), "REWE Bio" (Organic), "REWE Regional" and "REWE to go".[3]

The Bundesliga club 1. FC Köln is sponsored by Rewe on their jerseys until the end of the 2020–21 season.[4]


  1. ^ "Unternehmensregister". Bundesanzeiger Verlag. 1 March 2018.
  2. ^ "Germany Update: Lidl's Growth Targets, Metro and REWE", Retail Analysis, 19 June 2015. Accessed 7 June 2015.
  3. ^ "Unsere REWE Eigenmarken". (in German). Retrieved 27 May 2019.
  4. ^ "1. FC Köln | REWE". (Memento from 2020-09-29 in Internet Archive) (in German). Retrieved 26 May 2019.

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