Yle Radio Suomi is a radio channel owned and operated by Finland's national public service broadcaster Yleisradio (Yle). The station's main focus is on music and sport, but it carries a variety of other programmes, including news and phone-ins, as well as up to eight hours a day of regional programming on weekdays (six hours on Saturdays). The channel is also noted for its live coverage of music festivals.

Yle Radio Suomi
Broadcast areaFinland
FrequencyFM 93.1–100.3
FormatMusic and sport
First air date
1 June 1990 (1990-06-01)
Former names
Rinnakkaisohjelma (1963–1985)
Kakkosverkko (1985–1990)

Yle Radio Suomi was established on 1 June 1990 – as part of Yle's restructuring of its radio channels – to be a national network bringing together the country's 20 regional stations. It therefore succeeded the former Rinnakkaisohjelma [fi] radio channel, originally established in 1963 as Yle's second national radio channel; later renamed Kakkosverkko (lit. Programme 2) in 1985. In 2003, the channel's music policy was shifted with the aim of attracting a younger audience.[1] Yle Radio Suomi has consistently been Finland's most listened-to radio station, with a 44% overall audience share in 1999[2] and a 33% overall share (higher among older listeners) in 2013–2014.[3]

References edit

  1. ^ Ala-Fossi, Marko (September 2009). "Finnish Radio in a Nutshell". University of Tampere. Archived from the original on 1 October 2011.
  2. ^ Ingomar Kloss, M. Abe, eds., Advertising Worldwide: Advertising Conditions in Selected Countries (Springer-Verlag, 2001), ISBN 978-3540677130, pp. 72-73.Excerpts available at Google Books.
  3. ^ "Kansallisen radiotutkimuksen tuloksia" ("National radio survey results"), Finnpanel (accessed 2014-03-24) (in Finnish).

External links edit