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YASSA was a sportswear and sports equipment brand from Yugoslavia.
 | |
| Product type | Sportswear, clothing, footwear |
|---|---|
| Produced by | Varaždinska industrija svile |
| Country | Yugoslavia |
| Introduced | 1961 |
| Discontinued | 1990s |
| Markets | Yugoslavia, Eastern Europe |
The textile company Varaždinska industrija svile, based in Varaždin, SR Croatia, was first created in 1929. A new production facility was built in 1957, when the company was called Varaždinska industrija svile, konfekcije i kišobrana. With the YASSA brand (the acronym meant Serbo-Croatian: Jugoslavenski asortiman sportskih artikala; Serbo-Croatian Cyrillic: Југословенски асортиман спортских артикала; English: Yugoslav Assortment of Sport Articles) they became one the largest sportswear manufacturers in SFR Yugoslavia. After the breakup of Yugoslavia, the company lost a lot of its export markets and significantly scaled down production, and was renamed to Vis Konfekcija in 1995.[1]
YASSA was the partner of Yugoslav participants during various Olympic Games, and its name appeared at numerous domestic and international sporting events such as: the Olympic Games in Montreal, Moscow, Lake Placid, Sarajevo, Seoul, and the Mediterranean Games in Split.[2]
The company's logo and visual identity was created in 1974 by Boris Ljubičić, who became one of the most prominent Croatian graphics designers.[3]
The Yassa brand was featured as one of the most recognizable Yugoslav brands in an art exhibition called Yugo.Logo, organized in 2023 in Zagreb by the Croatian Designer Society.[4] After the 1984 Olympics, the design won an award from the Biennial of Design (BIO), organized by the Museum of Architecture and Design in Ljubljana.[5]
References
edit- ^ "VIS KONFEKCIJA Uspješno poslovanje varaždinske tekstilne tvrtke punih 65 godina". Varaždinske vijesti (in Croatian). Varaždinske vijesti d.d. ISSN 1333-9397. Retrieved 18 June 2024.
- ^ "History" (in Croatian). yassa-sport.com. Retrieved 2021-08-29.
- ^ "Ljubičić, Boris". Hrvatska tehnička enciklopedija (in Croatian). Miroslav Krleža Institute of Lexicography. 13 January 2022. Retrieved 18 June 2024.
- ^ Kiš Terbovc, Patricia (23 May 2023). "Ognjen Ranković: 'Nevjerojatno, no još je nepoznato tko je autor najpoznatijeg logotipa u Jugoslaviji, onog za JAT'" (in Croatian). Retrieved 18 June 2024.
- ^ "Logo brenda "YASSA"". mrezadizajna.com. Mreža dizajnerskog sjećanja. Retrieved 2023-05-16.