Ximivogue (simplified Chinese: ; traditional Chinese: ; stylized XIMI VOGUE or "XIMIVOGUE"[1]),also spelled "Ximi Vogue"[2] and known as XIMISO,[3][4][5] is a Korean-inspired fast-fashion brand[6] founded in 2015.[7][1] Its headquarters are in Tianhe District, Guangzhou,[8][1] and it also has offices in Hangzhou and Yiwu.[9] It mainly provides products and services related to daily life, similar to Japanese 100 Yen stores or dollar stores.[5]

Ximivogue
IndustryFashion
Founded2015
Area served
Worldwide
Websitewww.ximiso.com

Ximivogue entered the Colombia market in 2019.[10] Ximivogue has expanded outside of the Chinese market and operates 1,400 stores in Asia,[11][12]Europe, Australia, North America,[13] and South America.[14]

History edit

Ximivogue was established in 2015 as a Korean lifestyle brand,[15] alongside other similar international retailers like Miniso,[3] Mumuso.[3][16]

In July 2018, the retailer set foot in the market of Sri Lanka.[17][18]

In 2019, Ximivogue stepped into Brunei,[19] Bulgaria[20] and Canada.[9][21]

In July 2019, Ximivogue and Mongolian Uukhai Skateboarding Association jointly organized a competition for amateur skaters and skateboarders.[22]

In July 2020, Ximivogue opened its first store in Jakarta, Indonesia.[23][24]

References edit

  1. ^ a b c "Korean fast fashion franchise store 'XIMIVOGUE ' opens outlet in Maldives". raajje.mv. Retrieved 18 July 2023.
  2. ^ "Mumuso, Miniso, Ximi Vogue, cuando lo 'cute' está de moda | La Prensa Panamá". www.ellas.pa (in Spanish). Retrieved 18 July 2023.
  3. ^ a b c Hassan, Taimoor (21 October 2019). "Can a MiniSo franchise make you a millionaire overnight?". Profit by Pakistan Today. Retrieved 18 July 2023.
  4. ^ Howse, Allysha. "China's New Version Of Miniso Is Opening In Toronto And You Won't Be Able to Resist Their Products - Narcity". www.narcity.com. Retrieved 18 July 2023.
  5. ^ a b "How 'cultural copycats' like Miniso took over the world". South China Morning Post. 5 November 2018. Retrieved 18 July 2023.
  6. ^ OCarroll, Mr (8 December 2017). "Miniso-brand items still for sale in Pyongyang, despite previous Tokyo denial | NK News". NK News - North Korea News. Retrieved 18 July 2023.
  7. ^ Rahhou, Jihane. "Chinese Fashion Brand Ximivogue Debuts in Morocco". morocco world news. Retrieved 18 July 2023.
  8. ^ "XIMIVOGUE". XIMIVOGUE. Retrieved 18 July 2023. 广州雅居乐中心,中国广东省广州市天河区华夏路 邮政编码: 510600
  9. ^ a b Patterson, Craig (8 March 2019). ""Korean" Variety Retailer 'Ximivogue' to Enter Canadian Market". Retail Insider. Retrieved 18 July 2023.
  10. ^ "Primax Colombia le competirá a Altoque (Terpel) con nuevas tiendas Listo!". Yahoo Finance (in Spanish). 22 December 2022. Retrieved 18 July 2023.
  11. ^ Patwa, Prasannata (31 December 2019). "The China-based company till now had been operating smaller stores in tier II and III cities". Entrepreneur. Retrieved 18 July 2023.
  12. ^ "Ximivogue to wager on greater 'experiential stores' to tap request in metros - Industry Global News24". industryglobalnews24.com. Retrieved 18 July 2023.
  13. ^ Stutz, Blair (12 March 2019). "A New Korean-Inspired Variety Store Is Opening In Toronto". StyleDemocracy. Retrieved 18 July 2023.
  14. ^ "Left for Dead, One of Canada's Most Successful IPOs Is Making a Comeback". doi:10.17658/issn.2058-5462/issue-13/floe-elliott/p15. {{cite journal}}: Cite journal requires |journal= (help)
  15. ^ "Fast fashion Korean brand XIMIVOGUE launches in Sri Lanka". Colombo Gazette. 7 July 2018. Retrieved 18 July 2023.
  16. ^ "Miniso far, Mumuso good: how China's 'cultural copycats' took over the world". TODAY. Retrieved 18 July 2023.
  17. ^ "Ximivogue expands to Kandy City Centre | Daily FT". www.ft.lk. Retrieved 18 July 2023.
  18. ^ "கொரியாவின் XIMIVOGUE இலங்கையில் அறிமுகம்". www.tamilmirror.lk (in Tamil). Retrieved 18 July 2023.
  19. ^ "XIMIVOGUE opens fourth Brunei store". The Scoop. 28 November 2019. Retrieved 18 July 2023.
  20. ^ "Which Major Chains Opened New Stores in Bulgaria in 2019? - Novinite.com - Sofia News Agency". www.novinite.com. Retrieved 18 July 2023.
  21. ^ StyleDemocracy (12 July 2019). "8 Exciting International Brands Opening In Toronto in 2019". StyleDemocracy. Retrieved 18 July 2023.
  22. ^ "XiMi – amateur Skating and skateboarding tournament". UB Post. 19 July 2019. Archived from the original on 19 July 2023. Retrieved 8 August 2023 – via PressReader.
  23. ^ "Gemar Koleksi Aksesori Korea, Rossa Resmi Join dengan Ximivogue". Gaya.id (in Indonesian). 27 September 2021. Retrieved 18 July 2023.
  24. ^ "Retailer Produk Korean Design Ximivogue Hadir di Jakarta". SINDOnews Lifestyle (in Indonesian). Retrieved 18 July 2023.

External links edit