Work Labs

Work Labs[1] (stylised as WORK Labs) is an advertising agency located in Richmond, Virginia.[2]

HistoryEdit

Work Labs was founded by Cabell Harris in 1994 in Los Angeles, California as an advertising agency for other agencies.[2] In 1995, Work Labs relocated to Richmond, Virginia.[3] The company's president and CEO is Cabell Harris.[3][4]

Work Labs handles creative projects as a subcontractor to a wide range of advertising agencies such as TBWA\Chiat\Day, the Martin Agency, Fallon McElligott, BBDO and Merkley Newman Harty.[2][3][4] Through these agency relationships, Work has done projects for name-brand clients such as The Hershey Company, Miller Lite , Exxon, British Petroleum, and Sears.[2][3][5] In 1999, Work was selected to join Ogilvy & Mather's “Syndicate,” a network of seven creatively-focused partnerships across the USA.[6][7] In 2004, Cabell Harris launched Work Brands, taking Work-branded products to market.[3][8][9] Work branded products include Work beer, books, tools, apparel, and office supplies.[3][8][9][10][11] Within seven months of distribution, Work Beer was named Main Street Beer Company's top-selling beer.[5][8][10][11]

In 2010, Work Labs launched Labs Rats, an open-source collaborative for professionals across various disciplines to solve business challenges and contribute to creative projects.[12][13][14]

In 2011, Work was voted in the top 50 package designs of the year by The Dieline.[15]

Notable CampaignsEdit

  • Nynex
  • Exxon
  • YDoUThink[16]
  • Radio Heard Here[17]

RecognitionEdit

ReferencesEdit

  1. ^ CANNES UPDATE: BMW Films Continues to Roll, at Adweek; by Mallorre Dill; published June 21, 2002; retrieved March 25, 2014
  2. ^ a b c d Osterman, Jim. “Work to Call on Clients.” Adweek. 9 March 1998: Vol. XIX No. 10. Print.
  3. ^ a b c d e f g h i j k l Minsky, Laurence. The Get A Job Workshop. The Copy Workshop: 2013. Print.
  4. ^ a b Rayner, Bob. “Foundation enlists Richmond firm to address Gettysburg.” 7 July 2002: D1-2. Richmond Times-Dispatch. Print.
  5. ^ a b Rayner, Bob. “Work for Work's Sake.” Richmond Times-Dispatch. 27 December 2000: C5. Print.
  6. ^ Vagnoni, Anthony.”O&M's Syndicate seen as 'experiment.'” Advertising Age. 22 February 1999: 10. Print.
  7. ^ Kim, Hank. “Ogilvy Forms Creative 'Syndicate.' 22 February 1999. Adweek. Web. 8 February 2014.
  8. ^ a b c Harris, Cabell. “Should We Be Flattered or Mad?” Ihaveanidea. 20 April 2012. Web. 8 February 2013.
  9. ^ a b Vagnoni, Anthony. “From microbrews to books, shops eye offbeat offshoots.” Advertising Age. 16 March 1998: Section 1. Print.
  10. ^ a b David, Amy. “Beer ad falls flat with local agency.” Richmond BizSense. 20 April 2012. Web. 8 February 2014.
  11. ^ a b Shepard, Harvey. “WORK Beer.” 9 March 2011. Oh Beautiful Beer. Web. 8 February 2013.
  12. ^ Wiles, Rachel. “LabRats.” The Dieline: 14 October 20. Web. 8 February 2014.
  13. ^ “WORK Labs brings a new twist to crowdsourcing with LAB RATS.” IHAVEANIDEA: 2010. Web. 8 February 2014.
  14. ^ Llovio, Louis. “Work Labs' new strategy for advertising.” Richmond Times-Dispatch: 5 January 2010. Web. 8 February 2014.
  15. ^ Spellman, Tiana. “The Dieline's Top 100 Package Designs of 2011” The Dieline: 2 January 2012. Web. 8 February 2014.
  16. ^ “YdoUThink?” Work Labs: 7 March 2012. Web. 11 February 2012.
  17. ^ “Radio Heard Here” Work Labs: 3 December 2010. Web. 11 February 2012.
  18. ^ “Awards Archive” The One Club. 11 February 2014. Web.
  19. ^ a b c d e f “People: Cabell Harris. Professor, Creative.” VCU Brandcenter: 3 February 2014. Web. 11 February 2014.
  20. ^ a b “Winners.” Comm. Arts. 11 February 2014. Web.
  21. ^ Dill, Mallorre. “Cannes Update: BMW Films Continues to Roll.” Adweek: 21 June 2002. Web. 11 February 2014.

External linksEdit

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