Watch the Stove (stylized in all caps) is the debut EP album by food brand Hamburger Helper under the alias Helper. It was released on April 1, 2016 through SoundCloud.[1]

Watch the Stove
EP by
ReleasedApril 1, 2016 (2016-04-01)
GenreHip hop

Background and release Edit

The idea of a Hamburger Helper album came from a tweet in 2014, where the brand jokingly stated the mascot would release a mixtape. It became the brand's most-favorited tweet.[2]

The EP was released as an April Fools joke by General Mills in collaboration with marketing agency Ketchum Inc.[3] The title references the Jay-Z and Kanye West album Watch the Throne. It subsequently went viral on Twitter.[4] Within a week, the album had 5 million streams on SoundCloud.[5]

Production Edit

The EP was produced by a team at the McNally Smith College of Music and local Minneapolis artists.[6] Two music videos were shot.[7] Songs were required to be family-appropriate and contain no swear words.[8]

Track listing Edit

Track listing for Watch the Stove[1]
1."Feed the Streets"DEQUEXATRON X000 Bobby Raps and DJ Tiiiiiiiiiip2:10
2."Hamburger Helper"Retro Spectro4:04
3."Crazy"Illwin and Realistic Productions2:53
4."Food for Your Soul"GenReal2:17
5."In Love with the Glove"@itsdandy2:13
Total length:13:37

See also Edit

References Edit

  1. ^ a b "WATCH THE STOVE". SoundCloud. Retrieved 7 December 2021.
  2. ^ McIntyre, Hugh (21 April 2016). "The Hamburger Helper Mixtape: The Story Behind A Surprise Hit". Forbes. Retrieved 7 December 2021.
  3. ^ Herren, Parker (24 November 2021). "An ode to Hamburger Helper". Ad Age. Retrieved 7 December 2021.
  4. ^ Collins, Ben (1 April 2016). "Meet the College Kids Behind 'Watch the Stove,' the Year's Hottest Hamburger Mixtape". The Daily Beast. Retrieved 7 December 2021.
  5. ^ Madden, Sidney (12 December 2016). "20 of Hip-Hop's Funniest Moments in 2016 - XXL". XXL Mag. Retrieved 7 December 2021.
  6. ^ Boller, Jau (1 April 2016). "Hamburger Helper drops Watch the Stove mixtape featuring Bobby Raps, DJ Tiiiiiiiiiip". City Pages. Archived from the original on 4 April 2016.
  7. ^ Greenwald, Morgan (1 April 2016). "Hamburger Helper Enters the Rap Scene With (Shockingly Great) 'Watch the Stove' Mixtape". Billboard. Retrieved 7 December 2021.
  8. ^ Roy, Jessica (2016-04-02). "The unbelievably true story behind the April Fools' Day Hamburger Helper mixtape". Los Angeles Times. Retrieved 2021-12-07.{{cite web}}: CS1 maint: url-status (link)