"Versace" is the debut single by American hip hop group Migos. It was released in July 2013, by Quality Control Music. The hook "Versace Versace Versace" was created by Peter Thomson who spit the hook to the Migos and Quality Control when they were in Springfield, Massachusetts. The track, which was included on their mixtape Y.R.N. (Young Rich Niggas) (2013), was produced by Zaytoven. Following a remix by Canadian rapper Drake, the song became popular[1] and peaked at number 99 on the US Billboard Hot 100 chart.[2] Drake performed it at the 2013 iHeartRadio Music Festival.[3] The song is ranked as one of the 100 songs that defined the 2010s decade by Billboard.[4]

Single by Migos
from the album Y.R.N. (Young Rich Niggas)
ReleasedJuly 8, 2013
Migos singles chronology
"Hannah Montana"
Music video
"Versace" on YouTube

Background edit

The beat of the song, produced by Zaytoven, was also given to Soulja Boy, who used it for his song "OMG Part 2" two years earlier in 2011.[5]

Legacy and flow edit

Versace is highly notable for bringing mainstream attention to the triplet flow within hip hop. While not the first song to do so, it is considered to be responsible for bringing the particular style of rapping, later coined the 'Versace' flow, to the forefront of hip hop in the 2010s.[6]

Music video edit

The official music video, directed by Gabriel Hart, was released on September 30, 2013.[7] It shows Migos and Zaytoven at a luxurious mansion, wearing Versace clothes and accessories. The video also features a snippet of Migos' second single "Hannah Montana". As of January 2020, it has gained over 34 million views on YouTube.[8] Celebrities like Soulja Boy, Rich The Kid, Sean Kingston, Zaytoven, and Donatella Versace appear as cameos for the Music Video.

Remixes edit

Pop singer Justin Bieber also posted a short video online of him rapping to the song.[9] A remix followed by a music video was released by professional boxer Adrien Broner.[10][11] American rapper Johnny Polygon, also recorded a remix, which he re-titled "Old Navy".[12][13] Kap G has remixed "Versace" on his mixtape Migo Work. American rapper Tyga has remixed "Versace" on his mixtape Well Done 4.[14] French rapper Swagg Man also made a remix to the song,[15] as did Austrian rapper Why SL Know Plug, formerly known as Money Boy.

Accolades edit

"Versace" was placed in multiple year-end lists of 2013. XXL named it one of the top five hip hop songs of 2013.[16]

Year Publication Rank Country List
2013 XXL 3 United States The 25 Best Songs of 2013[17]
Complex 4 The 50 Best Songs of 2013[18]
SPIN 5 50 Best Songs of 2013[19]
Pitchfork 38 The Top 100 Tracks of 2013[20]
Rolling Stone 69 The 100 Best Songs of 2013[21]
Billboard 99 R&B/Hip-Hop Songs (Year end)[22]

Chart performance edit

Chart (2013) Peak
US Billboard Hot 100[23] 99
US Hot R&B/Hip-Hop Songs (Billboard)[24] 31

Year-end charts edit

Chart (2013) Position
US Hot R&B/Hip-Hop Songs (Billboard)[24] 99

Certifications edit

Region Certification Certified units/sales
United States (RIAA)[25] Gold 500,000

Sales+streaming figures based on certification alone.

Release history edit

Country Date Format Label
United States October 1, 2013[26] Digital download Quality Control Music

References edit

  1. ^ "Lil B, Migos, Vince Staples & Janine And The Mixtape: Free Music Round-Up". Billboard. 24 June 2013. Retrieved 2013-12-07.
  2. ^ "Migos - Chart History". Billboard. Retrieved 2013-12-07.
  3. ^ "iHeartRadio Music Festival Saturday: Justin Timberlake Takes Back the Night From Drake & Miley Cyrus". Billboard. 22 September 2013. Retrieved 2013-12-07.
  4. ^ Lyons, Patrick (2019-11-21). "Songs That Defined the Decade: Migos' 'Versace'". Billboard. Retrieved 2022-10-26.
  5. ^ "Quavo Talks 'Culture III,' Travis Scott Playing Super Bowl Halftime & His Mountain Dew Team-Up". Billboard. 17 January 2019.
  6. ^ Coswell, Estelle (18 September 2017). "How the triplet flow took over rap". Vox. Retrieved 8 July 2021.
  7. ^ "Video: Migos – 'Versace'".
  8. ^ "Migos - Versace". YouTube. Retrieved 3 March 2014.
  9. ^ "Bando Brothers: Migos Makes Their Move". Spin. Retrieved 2013-12-07.
  10. ^ "Adrien Broner's "Versace" Freestyle (Video)". Complex. Retrieved 15 February 2014.
  11. ^ "Adrien Broner's "Versace" Freestyle (Article)". 5 July 2013.
  12. ^ "Johnny Polygon - "Old Navy (Versace Remix)"". HipHopDX. February 2014.
  13. ^ "Johnny Polygon "Old Navy (Versace Remix)" Video". HNHH. 2 February 2014.
  14. ^ "Migo Work". m.datpiff.com.
  15. ^ Swagg Man® (27 October 2013). "Swagg Man - VERSACEY REMIX (Feat.Prinsy) (MUSIC VIDEO) DIRECTED BY @TheSwaggManTV" – via YouTube.
  16. ^ "XXL Lists the Best Hip-Hop Songs and Albums of the Last 40 Years – XXL Issue 152 - XXL".
  17. ^ "The 25 Best Songs Of 2013". XXL. Retrieved 26 December 2013.
  18. ^ "4. Migos f/ Drake, Meek Mill, & Tyga "Versace"". Complex. Retrieved 2013-12-07.
  19. ^ "SPIN's 50 Best Songs of 2013". Spin. Retrieved 27 December 2013.
  20. ^ "The Top Tracks of 2013". Pitchfork Media. Retrieved 16 December 2013.
  21. ^ "69Migos feat. Drake, "Versace (Remix)"". Rolling Stone. Archived from the original on 2013-12-08. Retrieved 2013-12-07.
  22. ^ "Migos Chart History". Billboard. Retrieved 9 January 2014.
  23. ^ "Migos Chart History (Hot 100)". Billboard.
  24. ^ a b "Migos Chart History (Hot R&B/Hip-Hop Songs)". Billboard.
  25. ^ "American single certifications – Migos – Versace". Recording Industry Association of America. Retrieved August 16, 2017.
  26. ^ "Versace - Single by Migos on Apple Music". iTunes. 13 June 2013.