Juliarsanchez
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editHello, Juliarsanchez, and welcome to Wikipedia! My name is Shalor and I work with the Wiki Education Foundation; I help support students who are editing as part of a class assignment.
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If you have any questions, please don't hesitate to contact me on my talk page. Shalor (Wiki Ed) (talk) 14:57, 25 September 2017 (UTC)
Bibliography on Public Relations Contributions
editAfter reading these articles on social media and their influence and importance in P.R. I feel like I learned a lot on the subject as well as thought of things that could be added. I think in these articles, one thing that could be added would be how social media was integrated into P.R. so immensely. Now, celebrities, companies and even sports teams use platforms like Twitter, Instagram, and Snapchat to get their information out to fans and followers. When it comes to using social media in P.R>, I think another thing that could be added would be how to use social media in an effective way to reach the most amount of people as possible. Besides that, I found these research articles extremely informative on P.R. and how important it is in today's society.
Bibliography: Freberg, Karen. Graham, Kristin. McGaughey, Karen. Freberg, Laura A. "Who are the Social Media Influencers? A Study of Public Perceptions of Personality." Science Direct vol. 37, no. 1, 2011 https://ac.els-cdn.com/S0363811110001207/1-s2.0-S0363811110001207-main.pdf?_tid=d776d00a-b821-11e7-aa9c-00000aacb35d&acdnat=1508784294_a7c400b2b5c1800af3decfbf58b5ea03
Lim, Young Joon. "How the Most Powerful Celebrities Decide to Use Either Snapchat or Instagram." Institute for Public Relations vol. 3, no. 2, 2017. http://www.instituteforpr.org/wp-content/uploads/Young-Lim-.pdf
Sinclair, Paul. Pluymaekers, Mark. Widdershoven, Svenja. Zourrig, Haithem. "How Twitter Challenged McDonald's Japan's 40 Year Honeymoon with its Customers" Institute for Public Relations vol. 3, no. 2, 2017. http://www.instituteforpr.org/wp-content/uploads/Paul-Sinclair.pdf
Changes and Edits on Public Relations Article
editPublic Relations is defined as, "the practice of managing the spread of information between an individual or an organization and the public." Public Relations virtually controls almost every piece of information coming in and out of the public sectors, between organizations, corporations or even groups of public figures to the public. In the Public Relations profession one may even be tasked with managing someone's reputation and image and conveying to the public positive images and stories. Advertising and Public Relations are often confused since both have to do with image, but they are much more complex than that. Advertising usually has the main goal of getting a consumer to want their product or to want what they have or are selling. Public Relations can be considered part of business and marketing communications. Public Relations could also be considered creating coverage for their clients for free, like setting up an opportunity for the press to take a picture of them at an up and coming restaurant or with new models of technology to help promote their sales. In the article under review, I would expand more on the idea that PR creates free coverage for their clients. The PR agent would, naturally, receive payment for that, but the difference from paying for their client to be advertised with a product compared to them being seen with a product make it different, and free.
Another idea I would expand on in this article on Public Relations would be the importance of agents to maintain the relationships between their clients and the public or other companies depending on the clientele. PR is much more than making sure a client isn't seen walking out of a club at three in the morning with two escorts or covering up mean tweets or texts found and published to the public. All these issues are common in the realm of PR, but there's much more to come form it than just making sure the press photograph their good sides. PR maintains important relationships between companies and clients helping both parties benefit. It's almost like being a mediator between two people that don't realize the benefits they could have from one another. Maintaining relationships is something important in day to day life, and if one plans on pursuing this field of work then relationships and connections mean everything.
With social media becoming more and more prevalent in society, it's become a new platform for companies and people to use to promote and manage themselves. Something that I think should also be expanded upon in this article are the benefits social media poses for maintaining images and relationships. There are pros and cons to virtually anything, especially with social media, but part of public relations is using these strategies and tactics and using them to their benefit. PR has been utilizing television and radio form virtually all of their projects with clients, but the introduction of things such as Instagram, Snapchat and Twitter open up completely new platforms, and job opportunities, expanding the reach of PR more than was thought possible. In this day and age, so many people are on social media and use it daily that getting a message out there becomes that much easier and quicker than it would be to bring a press release to a news station and have them pick up the story. A simple Tweet, less than 250 can spread word about something in a matter of minutes, making campaigns and damage control more efficient for all parties involved.