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| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 1957, incorporated in 1966 |
| Headquarters | , |
Area served | United States |
Key people | Emery and Ann Jahnke (Founders) |
| Products | Junior/Teen women's apparel and accessories |
Number of employees | 2,000 |
| Website | www.eVanity.com |
Vanity (clothing) is a mall-based chain of clothing stores that sells junior/teen women’s apparel and accessories. The fashion retailer’s clothing items range in size from zero to 17 with pants inseam lengths of up to 37 inches.
History edit
Emery and Ann Jahnke purchased the Vanity name in 1957 from a Dickinson, ND dress shop where Ann worked. Vanity was incorporated in 1966 and the first Vanity junior fashion store opened in 1969 in Fargo, North Dakota. The first store was located at in Dickinson and occupied 900 square feet. [1]
In 1960, the store moved to a 2000-square-foot location and opened a children’s clothing store in the original location. In 1964, the Jahnkes opened a Vanity store in Grand Forks, ND with one-third of the 3000 square footage dedicated to junior women’s merchandise. The Grand Forks store was so successful, the Jahnkes sold their Dickinson locations and opened Vanity 2 in Grand Forks with 4000 square feet of space. It was the only junior women’s store in the state at the time. [1]
In 1971, Vanity 3 opened in downtown Fargo, ND. The store was part of a Concept208, which consisted of a music store, shoe store, candle and poster store, young men’s store, hot dog stand and Vanity. [1]
In 1972, Vanity 4 opened in Bismarck, ND, Vanity 5 opened in West Acres Mall in Fargo and the founders expanded beyond the borders of North Dakota to open six stores in Colorado. In 1974, Vanity headquarters was established in Fargo. [1]
As of 2009, the Vanity chain has grown to include 200 stores in 27 states; the corporate headquarters and distribution center remain in Fargo, North Dakota.
Logo Evolution edit
The Vanity logo has been updated through the years and is currently a streamlined, berry-colored script. With the advent of its website, the fashion retailer amended its corporate standards to include an eVanity logo for all e-commerce communications.
| Logo #1 | Logo #2 | Logo #3 |
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eVanity edit
Launched July 2008, Vanity also serves customers through an online presence, eVanity, LLC. [2] eVanity (www.evanity.com) is a privately owned company offering Vanity branded apparel and accessories to fashion conscious and trend-savvy customers seeking great quality at a great price online.[3][4] eVanity LLCs services include merchandising, marketing and distribution. Its corporate office and distribution center is located in Fargo, North Dakota.
Online shoppers are welcomed to the site with a frequently changing video representation of Vanity clothing in action. The site is arranged to provide a user-friendly experience with options to shop by featured outfits, clothing categories, best sellers, inseams and more. [5] eVanity currently ships orders anywhere within the United States; expansion to international market is in the long-range planning goals. [6]
References edit
- ^ a b c d "Going out of style". The Forum. Fargo, ND. May 10, 1997.
- ^ "Reuters".
- ^ "Get the Look: High School Musical 3", People, November 05, 2008
{{citation}}: Check date values in:|date=(help) - ^ "My Fashioncents".
- ^ "1tshirtsworld".
- ^ "eVanity Blog".