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Capri-Sun logo

Capri-Sun is a brand of juice concentrate–based drinks manufactured by the German company Wild and regional licensees. Rudolf Wild invented the drink in 1969 and introduced it in West Germany as Capri-Sonne. It is now sold in more than 100 countries, with licensees including Kraft Foods in the United States and Coca-Cola Europacific Partners in parts of Europe. It is one of the most popular juice brands in the world, with orange its best-known flavor. As of 2023, roughly 6 billion pouches are sold per year globally, packaged in laminated foil vacuum Doy-N-Pack pouches, with which the brand has become strongly associated. Capri-Sun's main products are high in sugar, although lower than many competitors. Marketing to children and use of the term "all-natural" have led to conflict in several countries. It is one of the most favorably rated brands among Generation Z Americans; in France, it figures prominently in rap music. (Full article...)

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