User:Samuelbeck78/sandbox

Wikipedia's Megamarketing article for ENGL9876.99

Sandbox for Samuel Beck

Analysis of Article

There is a decent introduction, however it could be expanded and there isn't much more information other than a few opening paragraphs. Reasons for this could be due to a lack of resources found on the topic. The introduction also doesn't draw the reader's attention into the topic, nor establish purpose. Article contains slight, but basic punctuation errors that need to be corrected. More information that could be elaborated upon include, but is not limited to:

1. Early/Contemporary approaches
2. Marketing Research
3. Marketing Strategy

Reading List

• http://www.marketing-schools.org (2015). Megamarketing.

• Philip Kotler. (1986). Megamarketing.

• http://www.mbaskool.com. (2015). Mega Marketing.

• Roy H Williams. (2015). Target Audience.

• Frederick E. (1992). Role of Marketing.

• David Gertner. (2011). Place Marketing and Place Branding.

Revised paragraph from article

Original

Megamarketing is different from traditional marketing in that its primary objective is grounded in expanding operations into external markets. This, in turn, makes it conducive to companies seeking foreign expansion to introduce new products and services to broaden consumer demands. In essence, it seeks to transform the types of industries that are prevalent in an existing market, however, these changes can often come at the expense of over imposing on others. So much so, in fact, that many Megamarketers run the risk of being perceived in a more negative light

Revised

Megamarketing is different from traditional marketing in that it's primary objective is grounded in expanding operations into other external markets. Megamarketing is directed not at the primary customers, but at the third parties that impact customers’ perceptions and ability to buy a company’s products. This, in turn, makes it conducive to companies seeking foreign expansion to introduce new products and services to broaden consumer demands. These can include, but are not limited to; politicians, civil servants, regulatory agencies, special interest groups, national media, and opinion leaders. In essence, it seeks to transform the types of industries that are prevalent in an existing market, however, these changes can often come at the expense of over imposing on others. So much so, in fact, that many megamarketers run the risk of being perceived in a more negative light. This can be dangerous for not only the megamarketer, but for the business or corporation, itself.

Original Contribution

Marketing Strategy

Strategic Research

For many businesses, it can be difficult to experience a growth in productivity, which is oftentimes due to a lack in clientele activity. To counteract this problem, a business will need to expand it's clientele. When a business beings this process, the company must form a strategy to properly market their good or service to those who are not currently being reached out upon. A marketing strategy is the foundation for a successful running operation. It is vital that prior to developing this strategy, all opponents, allies, and neutral groups are pinpointed and researched in order to address any competition, and to target the groups that can be partnered with and transformed into allies. Research must be done on all parties involved, to provide an adequate idea of overall affairs. Questions should be asked about government regulations, statistics, and any economic advances. Medians such as social media and ad tracking can be to a company's advantage when researching.

Utilizing Research into Developing a Strategy

Many different strategies can be put into place, but the outcomes for each will vary. A strategy should be selected based on the type of business in operation, and their specific circumstance. One strategy example includes ridding of opponents completely by providing a recompense payment for their deficits. However, this strategy could produce subjectively derived outcomes, leading to a rejection of the offer. Strategies and other proposals will usually be accepted as long as both parties will benefit by an increase in profit and or clientele base, or if those companies who are not detecting benefit are compensated. These compensation costs are added to the budget of the procedure as determining if it pays to continue with the marketing proposal. Perhaps, a conversion of business allies into a union would be necessary. In such cases, the company's original clientele is probably scattered about amongst the community, and the potential that they hold as individuals is substantially less than their potential power, when drawn together as a union. For this reason, it is important to fixate on multiple groups with common core relations. It may be necessary to turn neutral groups into allies with the company. Following a company's market debut, most other companies in the community will discern that there is no negative impact on their own operation, therefore have no supporting side or position. The company can reward these groups who turn into supporters in various forms. One could possibly partner with these newly formed allies. When a partnership is established, more innovative outcomes can be achieved. They are often inexpensive treaties and both companies can be broadcasted to a new and larger audience base, providing a growth in recognition for both parties involved.