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The Avenues

Design

Grand Avenue

The shopping mall has four distinct phases: Phase I having been complete in December 2006, Phase IIA in May 2008, Phase IIB in August 2009, Phase III in November 2013 and Phase IV in March 2018. Across a span of twelve years, The Avenues has spent a total of 3,061,500,000 USD (3.06 billion United States Dollars) in building and constructing the shopping mall. The Avenues is home to a number of districts: 1st Avenue, 2nd Avenue, Grand Avenue, Prestige, The Mall, SOKU, The Souk, The Arcades, The Cinema, The Gardens, Electra and Grand Plaza. The latter five opening as apart of the new extension of Phase IV.

The mall is built under and managed by Mabanee Company K.P.S.C., who have created the architectural design for the largest shopping destination in Kuwait.

Grand Avenue

The Grand Avenue is designed to feel like an outdoor space. The boulevard is covered with a transparent roof structure reinforcing and enhancing the outdoor atmosphere. This district was apart of the expansion of Phase III, opening to the public with major designer brands: Gucci, Dior, Louis Vuitton, Fendi, etc. in the Pristige district. Alongside the new openings of restaurants including Shake Shack, Cheesecake Factory, IHOP, Olive Garden and more. The architectural design that helped the feeling of being outdoors are the constructions and decisions of the interior. The street is paved in stone along a path of trees on either side.

Grand Avenue also opened KidZania, a corporation that installs a child-sized model of a real city and gives children the opportunity to act as adults. The franchise opened in Kuwait in June 2013.

Grand Plaza

The Grand Plaza the pinnacle of The Avenues development. This is a 640m promenade down Grand Avenue. Located at the end of Grand Avenue, Grand Plaza takes inspiration from civic squares around the world, creating a new meeting place and events space for The Avenues. There is a variety of trees lined on either side of the promenade, with available seating and gathering spaces for shows, markets and performances. The Grand Plaza was apart of the latest installment of Phase IV.

KidZania

Current Projects

The most recent completion The Avenues held was the construction of Phase IV. The inclusion of numerous new districts, "the mall is expected to employ 30,000 people, some of which will work on the facility's 300 new stores".

A four star and five star hotel are currently in construction, with TradeArabia, an Arabian business news information stating, "Conrad Hotels & Resorts, Hilton’s smart luxury hotel brand, and mid-scale Hilton Garden Inn open their doors to guests in early 2019 at the mall". Mohammad Alshaya, chairman of Mabanee, said: “In planning the fourth phase of the expansion of this immense project, one of the most exciting additions, we are providing the ability for visitors to stay inside Avenues itself".

Influences

The Avenues was primarily created under the influence of the climate and region Kuwait is located in. Basing the architecture on the natural forms of the desert sand dune, rock formation and the sky, the neutral colors of the interior, and the open window ceilings brings The Avenues Concept together. Among each respective district there is a particular influence behind it.

Grand Avenue

The influence behind the Grand Avenue was to make the mall feel like it's a grand shopping boulevard, gathering European and American influence to construct the district, for example the Champs-Élysées in Paris, France, or Rodeo Drive in Los Angeles, California.

Electra

The influence from Hong Kong's Kowloon, the district is heavily influenced by the bright lights and overall technology found in Asia. This is where digital retail is found. The concept was to make the shoppers feel as if they were walking down Times Square in New York City, or Tokyo's Ginza district. There will always be something fresh on display in this district, making every visit special and unique.

The Souk (market)

Heavily influenced by the country the mall is located, this district mirrors the traditional marketplace the Kuwaitis of the past used. This district is an interpretation of this region’s traditional retail architecture, including narrow streets and a color scheme to match that of the desert. Involving traditional cafes and classic Arabic cuisines, this area encompasses the former Kuwait.

The Forum

The completely white modern space is influenced by the major cities in the world: Los Angeles, Milan, London. Offering shoppers a contemporary metropolitan shopping experience.

SoKu

SoKu (an acronym for South of Kuwait) finds inspiration from New York’s bohemian SoHo district, and is reminiscent of “edgy” city architecture, as well as numerous cafes and bistros, all designed to capture the attention of Kuwait’s younger, trendier consumers.

Restaurants and Stores

There are many international and national-based restaurants and stores found in the avenues. Since Kuwait is heavily influenced by the British lifestyle, there are shops that has branched from England, to Kuwait. Shops such as Charlotte Tilbury, Jack Wills, and Marks and Spencer. Along with British brands, many American brand names can also be found in the mall: Forever 21, Pottery Barn, Tiffany & Co. and Toys R Us.

The Avenues also hosts French, Dutch, Turkish, Swiss and Arabic restaurants and stores, making The Avenues the most internationally diverse widespread area in Kuwait.

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Working Bibliography:

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Possible Options:

Abortion in Kuwait

• This page is not an existing page, therefore if chosen would be able to start it. There are many credible sources I could rely on for information, the most credible being 'The United Nations'. It would be interesting to see how the page would formulate if I decided to choose this topic.

Qatar International School

• This school was my elementary school growing up, and when I discovered there were significant details missing, I thought I would be capable of fixing, updating and researching more about this school's article page. There aren't a lot of sources I could retrieve information from, so it is not in the top of the list for me.

Sherihan

• She is a beloved and talented woman in the Arab World. Going to her page and seeing very minimalist information made me want to update it and fix it for her. On her Wikipedia page it says, " its sources remain unclear because it lacks inline citations. Please help to improve this article by introducing more precise citations". This was written in January 2013, so it has been an extremely long time since someone has done anything with her page. I think it would be fun and interesting to work on this page, as there are many credible sources to receive information from.

The Avenues (Kuwait)

• This is the largest mall in Kuwait. It has a Wikipedia article written about it, but lacks in information. It needs citation work, and with my own knowledge, alongside the websites solely created for updating information about the mall and it's projects, I feel like I can do this article and have fun with it. *Chosen One*

------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ I read the Literature and Primary Source articles for homework.

Regarding Literature first:

-I feel as if everything in the article was heavily relevant to the article topic. Since it is a massively appreciated genre of writing, I feel like individuals won't let it get distracting.

-The article is somewhat neutral and unbiased. It includes the different definitions literature has accumulated in different time periods, in different parts of the world, making it neutral in one aspect. However, it also serves definitions and explanations of the forms of literature; among them poetry, prose and drama. There can be moments in the article where I feel like a little bias came into play, and people would take offence to it.

-There were many citations used in this article, all of them working and functioning to help the readers.

-There weren't many citations that were out of date, in fact a lot of them came from 2014, therefore making the information relatively recent.

-The article is rated: C-Class

-People who have used the 'Talk' discussion board have many mixed feelings about the published version they edited. There seems to be literature fans who do not appreciate some of the words chosen to describe what literature exactly is. It has changed a lot over the course of six years.

Regarding Primary Source:

-I think that this article pertains very closely to the topic at hand, it did not skew ideas back and forth, it was direct and relevant throughout.

-In this type of article topic, I do not think it leaves room for bias to occur, since it is mostly information-based on what it is exactly. Therefore, for example the article includes, "Though the terms primary source and secondary source originated in historiography[citation needed] as a way to trace the history of historical ideas, they have been applied to many other fields. For example, these ideas may be used to trace the history of scientific theories, literary elements and other information that is passed from one author to another". This is the style of writing found throughout the article as a whole, leaving the reader with the sense of information driven force, rather than bias and inneutrality,

-The 27 citations were all working and helpful citations, easy to follow and navigate.

-The citations dates range from 1973-2018, meaning they have used citations that were helpful from the 1970s, and helps aid the article until now.

-According to WikiProject History it is rated C-class, High-importance; and according to WikiProject Libraries it is rated C-class, Mid-importance.

-The changes made and were talked about under the 'Talk' discussion board occurred from 2012-2014, 2018. Meaning there were four years that passed by where no one thought to change something in the article.