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Foodland Thailand

Foodland is the first network of 24 hours opening grocery stores in Thailand. They are all controlled by Foodland Supermarket Co. Ltd., which has Somsak Teraphatanakul as a committee chairman. The Foodland supermarket has been first operated in 1972 and until nowadays.

Despite being in operation for 43 years, Foodland continues to provide top-notch customer service. Finding rivals is still challenging at the moment. Currently, Foodland uses these 6 qualities as a selling factor to win over customers:

1. A 24-hour grocery store

2. A restaurant open 24/7 (Took Lae Dee)

3. A pharmacist-run 24-hour pharmacy

4. An always-open bookshop

5. A coffee shop open 24/7

History

In the year 1972, the grocery store business is very new in Thailand the only groceries store that was available at that time is “Daily Lane”. Thus, Mr. Somsak Teraphatakul and his partners decided to first open the grocery store named “Pleonchit Supermarket” it is the first 24 hours opening of a supermarket in Asia. After 6 months, Mr. Somsak and his partner have made a decision to open the second branches of the supermarket named “Patpong Supermarket” which is located on Patpong road.

Unfortunately, Mr. Somsak does not specialise in the field of retail business service in the form of supermarket chains. So he decided to employ a specialist in retail business from Hongkong as a managing director of company services to assist his business to succeed and develop. For the third branch, he decided to buy the supermarket chain “Daily lane” and changed to name to “Foodland” as well as the 1st and 2nd branches.

Foodland's Influential Person

Company director

1. Somsak Teraphatanakul
2. Asawin Saelim
3. Nuanchan Teerasongkran
4. Atipol Teerasongkran

Company Shareholders

1. Nuanchan Teerasongkran - 31.42%
2. Somsak Teraphatanakul - 23.52%
3. Somsak Teraphatanakul - 18.05%
4. Luksaneewan Teerasongkran - 4.68%
5. Atipol Teerasongkran - 4.68%
6. Suda Tansuriwongse - 0.07%

Took Lae Dee Restaurant

Took Lae dee restaurant, a 24 hours restaurant inside the Foodland supermarket comes with the slogan "Everyone's favourite restaurant". The meaning of the name is "Cheap and good" food. They serve many types of food which as Thai food. Chinese food and American food. Took Lae Dee restaurant has 26 branches, 25 in Thailand and 1 in Singapore.

Most Recent

The latest branch

On October 15, 2020, Foodland established the largest branch of its business in Nawamin. The new design and features of the space, which had 2,500 square meters, included a logistics Centre, 120 seats for the Took Lae Dee restaurant, Gourmet Primo Co., a division of Bangkok Air Catering (BAC), Grab & Go, and several new services.

Jackson-Wang Visited Took Lae Dee

On 19th July 2020, Jackson Wang visited the Took Lae dee restaurant after finishing practising "The match 2022" concert. He gave an interview on the EFM radio about his expression on the American fried rice and Corn soup from a Took Lae dee restaurant. He said that "It's so good, it's the best". After this news was published on social media, Took lae dee gained many people's interest.

On 20th July 2020, Took lae dee offered an exclusive promotion named "Happy set" by matching American fried rice and corn soup for only 99 Baht.

Nakhon Ratchasima shootings

After the shooting of Foodland, the Terminal 21 branch in Korat invested 20 million to improve Foodland's quality. There was quite a bit of damage in the past; regrettably, the insurance coverage might not be worthwhile. Due to having to close for up to six months, there is a loss of life and property for which the extent of the harm cannot be determined. However, they are now back in operation and prepared to provide their own economic boost. As an example, there is a promotion that offers items for purchase at a discounted rate and one free. Additionally, the décor was done in a contemporary industrial design to facilitate client use.

Business Crisis During The Pandemic

Economic Stimulus

Foodland uses marketing techniques like the "buy one, get one free" campaign. This will be conducted typically once every month to increase sales. Which the feedback was very interested.

Peg the price

Since the pandemic started, the political problems in Thailand and various countries have led to a skyrocketing increase in cost. Foodland has dealt with many suppliers to peg the price and to help the customers. As well as the butcher that Foodland produces themselves, the large amount of pork is used and whether the cost of the pork is increasing by 30%, Foodland still trying to fix the price to help their customer as much as they can.

Took Lae dee the first time losing business

Took Lae dee restaurant has suffered its first loss since opening the shop more than 12 million baht. Due to the lockdown and the seat restrictions and also the increasing cost of the materials Foodland is trying to fix the price to help the customers.

Branch

Foodland Charansanitwong

Currently, Foodland currently has 25 locations

• Thonglor
• Ladprao
• Huamark
• Phetchaburi
• Ramindra
• Sukhumvit soi 5
• Sukhumvit soi 16
• Charansanitwong
• Srinakarin
• Lak si
• Pinklao
• Phetkasem
• The bright rama2
• Ratchada
• Patpong
• Rama3
• Porto Chino Rama2
• Phuttamonthon Sai 4
• Nawamin
• Bangna
• Korat
• Pattaya Klang
• Royal garden plaza
• Terminal 21 Pattaya

Feedback

1. Please write a lead section.
2. more details can be added in history and crisis during pandemic. What you have written is like a summary; however, you should write in details about it.
3. Please use grammarly to check your writing.

References

1. Jitpleecheep, Bangkok Post. (2020, October 14). Foodland to open largest supermarket in Nawamin. https://www.bangkokpost.com. Retrieved September 30, 2022, from https://www.bangkokpost.com/business/2001751/foodland-to-open-largest-supermarket-in-nawamin
2. -, -. (2020, March 19). REVISITING GREAT STORIES OF THE PAST- THRIVING ON THE COMPETITION. https://www.thebigchilli.com. Retrieved September 30, 2022, from https://www.thebigchilli.com/feature-stories/revisiting-great-stories-of-the-past-thriving-on-the-competition8267851
3. -, -. (n.d.). Foodland Supermarket. https://www.foodland.co.th. Retrieved September 30, 2022, from https://www.foodland.co.th/th-th/reader-64-page.html
4. Makmek. (2022, July 22). The story of Foodland. https://workpointtoday.com. Retrieved September 30, 2022, from https://workpointtoday.com/the-story-of-foodland/
5. Sriwong. (2018, June 6). เจาะลึกธุรกิจ “ร้านถูกและดี” ที่พึ่งยามหิว 24 ชั่วโมง - ไทยเอสเอ็มอีเซ็นเตอร์ | รวมเอสเอ็มอีไทย SMEs. ไทยเอสเอ็มอีเซ็นเตอร์ | รวมเอสเอ็มอีไทย SMEs. Retrieved October 7, 2022, from http://www.thaismescenter.com/%E0%B9%80%E0%B8%88%E0%B8%B2%E0%B8%B0%E0%B8%A5%E0%B8%B6%E0%B8%81%E0%B8%98%E0%B8%B8%E0%B8%A3%E0%B8%81%E0%B8%B4%E0%B8%88-%E0%B8%A3%E0%B9%89%E0%B8%B2%E0%B8%99%E0%B8%96%E0%B8%B9%E0%B8%81%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B8%94%E0%B8%B5-%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%9E%E0%B8%B6%E0%B9%88%E0%B8%87%E0%B8%A2%E0%B8%B2%E0%B8%A1%E0%B8%AB%E0%B8%B4%E0%B8%A7-24-%E0%B8%8A%E0%B8%B1%E0%B9%88%E0%B8%A7%E0%B9%82%E0%B8%A1%E0%B8%87/
6. Wichiantanon. (2018, May 8). Foodland’s 24-hour diner Took Lae Dee opens first branch outside Thailand. Foodland’s 24-hour Diner Took Lae Dee Opens First Branch Outside Thailand | BK Magazine Online. Retrieved October 7, 2022, from https://bk.asia-city.com/travel/news/took-lae-dee-open-singapore
7. K. (2022, July 20). เมื่อ “แจ็คสัน หวัง” หลงรักข้าวผัดอเมริกันใน “ฟู้ดแลนด์” ร้านนี้ดียังไง? Bangkokbiznews. Retrieved October 7, 2022, from https://www.bangkokbiznews.com/lifestyle/1016432