Using lorem ipsum to focus attention on graphic elements in a webpage design proposal

In publishing and graphic design, lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document or a typeface without relying on meaningful content. Lorem ipsum may be used before final copy is available, but it may also be used to temporarily replace copy in a process called greeking, which allows designers to consider form without the meaning of the text influencing the design.

Lorem ipsum is typically a corrupted version of De finibus bonorum et malorum, a first-century BCE text by Cicero, with words altered, added, and removed to make it nonsensical, improper Latin.

Versions of the lorem ipsum text have been used in typesetting at least since the 1960s, when it was popularized by advertisements for Letraset transfer sheets. Lorem ipsum was introduced to the digital world in the mid-1980s when Aldus employed it in graphic and word-processing templates for its desktop publishing program PageMaker. Other popular word processors including Pages and Microsoft Word have since adopted lorem ipsum as well.

Example text edit

A common form of lorem ipsum reads:

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Curabitur pretium tincidunt lacus. Nulla gravida orci a odio. Nullam varius, turpis et commodo pharetra, est eros bibendum elit, nec luctus magna felis sollicitudin mauris. Integer in mauris eu nibh euismod gravida. Duis ac tellus et risus vulputate vehicula. Donec lobortis risus a elit. Etiam tempor. Ut ullamcorper, ligula eu tempor congue, eros est euismod turpis, id tincidunt sapien risus a quam. Maecenas fermentum consequat mi. Donec fermentum. Pellentesque malesuada nulla a mi. Duis sapien sem, aliquet nec, commodo eget, consequat quis, neque. Aliquam faucibus, elit ut dictum aliquet, felis nisl adipiscing sapien, sed malesuada diam lacus eget erat. Cras mollis scelerisque nunc. Nullam arcu. Aliquam consequat. Curabitur augue lorem, dapibus quis, laoreet et, pretium ac, nisi. Aenean magna nisl, mollis quis, molestie eu, feugiat in, orci. In hac habitasse platea dictumst.

Discovery edit

"Lorem ipsum" text is derived from sections 1.10.33 of Cicero's De finibus bonorum et malorum.[1]

It is not known exactly when the text obtained its current standard form; it may have been as late as the 1960s. Dr Richard McClintock, a Latin scholar who was the publication's director at Hampden–Sydney College in Virginia, discovered the source of the passage sometime before 1982 while searching for instances of the Latin word "consectetur" ("that [he/she/it] pursue", subjunctive), rarely used in classical literature.[2][a] The physical source of the lorem ipsum text may be the 1914 Loeb Classical Library Edition of the De Finibus, where the Latin text, presented on the left-hand (even) pages, breaks off on page 34 with "Neque porro quisquam est qui do-" and continues on page 36 with "lorem ipsum ...", suggesting that the galley type of that page was mixed up to make the dummy text seen today.[4]

Source text edit

The original version appears in the 1913 Loeb Classical Library Edition of the De Finibus, Book 1, sections 32–33[5]. The relevant section of Cicero as printed in the source is reproduced below with fragments used in lorem ipsum underlined. Letters in brackets were added to lorem ipsum and were not present in the source text:

[32] Sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione voluptatem sequi nesciunt, neque porro quisquam est, qui dolorem ipsum, quia dolor sit amet consectetur adipisci[ng]velit, sed quia non-numquam [do] eius modi tempora inci[di]dunt, ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum[d] exercitationem ullam corporis suscipitlaboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit, qui inea voluptate velit esse, quam nihil molestiae consequatur, vel illum, qui dolorem eum fugiat, quo voluptas nulla pariatur? [33] At vero eos et accusamus et iusto odio dignissimos ducimus, qui blanditiis praesentium voluptatum deleniti atque corrupti, quos dolores et quas molestias excepturi sint, obcaecati cupiditate non-provident, similique sunt in culpa, qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio, cumque nihil impedit, quo minus id, quod maxime placeat, facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet, ut et voluptates repudiandae sint et molestiae non-recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat…

  1. ^ "Description of the "Lorem ipsum dolor sit amet" text that appears in Word Help". support.microsoft.com. Retrieved 2007-03-22.
  2. ^ Adams, Cecil (February 2001), What does the filler text "lorem ipsum" mean?, The Straight Dope
  3. ^ Bray, Kurt (1995-10-05). "Subject: Re: Pig Latin Dialects". Georgetown University.
  4. ^ Cibois, Philippe (2012-06-03). "Lorem ipsum: nouvel état de la question". L'intelligence du monde. L'Institut français. Retrieved 2017-04-07.
  5. ^ Cicero, Marcus Tullius; Rackham, H. (1914). De finibus bonorum et malorum (in Latin and English). New York: Macmillan Co. p. 36 (Book I ix 32).


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