Eli Guerron (Elí Alejandro Guerrón Fung) — | |
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| Born | Elí Alejandro Guerrón Fung September 1st, 1984 Paramonga, Provincia de Lima - Perú |
| Nationality | American / Peruvian |
| Education | Gardena High School, El Camino College, Self-Taught |
| Known for | Design, Visual Design, Interface Design, Interaction Design,Computer Graphics, Human Computer Interaction, Industrial Design. |
| Notable work | Lyft Autonomous Visualization System, Rift Core 2.0, Oculus Quest User Interface, Anduril Industries, Hyperice Industrial Design. |
| Style | Swiss, German, Andean, Inca, Pre-colombine, Mathematic, Bauhaus, Minimalistic. |
| Movement | Modernism |
| Parents |
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| Awards | Red Dot Awards, Clio Awards, |
| Website | www.eliguerron.com |
Eli Guerron (Elí Alejandro Guerrón Fung)
editEli Guerron (Elí Alejandro Guerrón Fung) is a Peruvian born American award-winning Designer, Inventor and Investor, who has worked in numerous technologies like Augmented Reality, Autonomous Vehicles, Virtual Reality, Health Technology, Industrial Design and Defense Technology. He currently works at Apple, Inc. as a member of the Apple Design Team according to his latest LinkedIn profile information.
Career
editThroughout his career Eli Guerron has worked on different technologies. Serving in roles like Senior Visual Designer in the Microsoft HoloLens project under one of the many incubations teams, called Function, where he met artist Alberto Cerriteño, who Eli considered a strong influence because Alberto's versatility and fluidity to jump from, and to, many disciplines. They worked together on the Holo Skype App, visualizations for Room Geometry Detection and Virtual Concerts & Events. Eli shared this admiration for Alberto in many podcasts[1] interviews and media talks.
After Microsoft he worked as a Lead Visual Designer on Lyft L5 Autonomous division, reporting directly under the VP of Design Henrique Penha (A former member of Apple's Human Interface Team), division which later sold to Toyota[2] for 550 million dollars. At Lyft he created the first sensory-fusion based autonomous visualization system (US Patent US11080534B2, US Patent USD842331S1, US Patent USD831053S1) which was a very advanced precursor to most sensor-fusion based visualization systems utilized in cars nowadays, this, along with many other patents (US Patent USD842331S1, )
While at Lyft he was approached by Oculus co-founders Nate Mitchell and Brendan Iribe to work at Oculus VR, their company recently acquired by Meta (formerly known as Facebook) where he worked on the transition of their current headset (Oculus Rift), from primarily gaming oriented to a spatial computing device. These efforts led to the development of Rift Core 2.0 Where he create "The Belt"[3], Oculus first multi task and multi window system, which was presented in the OC4 conference (Development which he documented on his website). After Oculus, he transitioned to the Facebook of the company side to help on Augmented Reality efforts on their AR platform (Spark) with patents such as ring try-on experience (US Patent US10789778B1), a precursor of the system currently used by Cartier for their in-store try-on experience for rings in Augmented Reality.
After Facebook he helped Alivecor, Inc. launch the world's first portable 6-Lead EKG reader[4], Eli designed the Interfaces to control the device and to manage the 6-Lead Visualizations. He also designed the on-boarding experience of the app to educate users which lead a higher sales and 5 star ratings on Amazon, which was one of their main selling platforms. The Kardia 6L while he served as a Design Director working along Silicon Valley nobility Simon Prakash[5] (a close collaborator of Steve Jobs at Apple and Sergey Brin collaborator in the creation of Google Glass).
He also served as an Industrial Designer for Autobon in Chicago, developing the world's first smart truck visor (US Patent WO2021061459A1) that would retrofit existing trucks and augment them with capabilities like assisted driving, lane change assist and adaptive cruise control and many other helpful features to aid the 732.3 billion dollar industry (as per 2020.)
After publishing a self-motivated and very elaborated post on Facebook about the current flaws and faults of Spatial Computing, he caught the attention of another Oculus founder, Palmer Luckey, who at the time was looking for a Principal Designer to lead design efforts (Spatial Interfaces, Industrial Design, Brand & Marketing) at his recently formed company, Anduril Industries. After a dinner with Palmer and a meeting with Joe Chen they all found the common point of view that the current brightest minds in technology were working on face filters and other technologies that will seem as non-crucial compared to the task of using their talents for the defense of the country. At Anduril, he worked on the development of the Ghost 3 (Surveillance UAS), The Anvil (Counter UAS drone), Lattice OS (Battlefield Management Operating System) and helped with Iterations of the Sentry Tower.
After a nearly two year tenure at Anduril, He helped another Orange County-based company, Hyperice, Inc. working as an Industrial Designer on their new line of premium athlete recovery equipment (Hypervolt 2, Hypervolt 2 Pro, Hypervolt Go 2, Venom 3, Venom Go, Normatec 3) He was also part of Hyperice's Rebrand as a consultant to Anthony Katz (Hyperice's Owner) advising him and introducing him to Stockholm Design Lab as the go to studio for a rebrand of this measure. At Hyperice, he felt that Stockholm Design Lab was the perfect fit to the philosophy that the Industrial of the products was faithful to (Honesty, Clarity, Simplicity). Eli also made multiple participations on Hyperice's "Behind the Design" series of videos where the process of product design gets documented from conception to production, to being part of the everyday routines of some of the world's best athletes.
After working with Hyperice and winning 3 of the acclaimed Red Dot Awards for Product Design, He was approached by a group inside Apple called SPG (Special Projects Group) as a Lead Product Designer working on an undisclosed project and After one year (1) and three (3) months he was approached by the Apple Design Team as a Design in the Human Interaction team, working at the intersection of Software and Hardware and working along other world renowned designers of the likes of Pedro Mari, Nicholas Felton, Chan Karanimuni and others.
Early Life
editEli Gueron was born in Paramonga, in 1984 right in the middle of a civil war between the government and terrorist group Sendero Luminoso (The Shinning Path) although born in the family of a Doctor the situation of the country was very precarious and dangerous. Per some interviews it was known that Eli Guerron said that we was a curious and misunderstood child. He moved to the US when he was 13 years old to Gardena, CA and attended Gardena High School before dropping out and pursuing the path of the self search of knowledge.
Mentors
editIn many interviews and talks he had mentioned a wide variety of mentors, influencing friendships and conversational encounters like Eric Bute from Blissium Santa Monica, Andrew Hall from Elastic, Patrick Murphy from a52, Roweena Reed Kostellow, Frank Budgen from Gorgeous Films, Angus Wall from Rock Paper Scissors Editorial, Bryan Hirota as a VFX Supervisor for Many films, Aladino Debert as a Director and Storyteller, Bas Ording as an Interface Designer. All these mentors helped Eli Guerron in Many areas like Photography, Film Direction, Visual Composition, User Interface, Color Aesthetics, User interface and overall Design as a Holistic practice.
Earlier Career
editEli Guerron does not have most of his early work online other than a short film that he made called "It gets better" which was acclaimed online and well received. He created the film as a chant of mental support to the wave of LBGT teenage suicides happening around the country. Per some interviews online some of his early work involves VFX for companies like Digital Domain, Industrial Light and Magic and per smalls talks he always saw learning about computer graphics as a way to create the images that lived in his head.