| Industry | Management consulting |
|---|---|
| Founded | 2004 |
| Founder | Gunjan Bagla |
| Headquarters | 12750 Center Court Drive, Cerritos, California , |
Number of employees | 90 |
| Website | Amritt.com |
Amritt, Inc, also known as Amritt Ventures, is an American management consulting firm based in Cerritos, California, with employees in the United States and India. The company advises North American and European firms on doing business in Asia, specifically in India and China.
Amritt is a member of the U.S.-India Business Council.[1]
History
editAmritt, Inc was founded in 2004 by Gunjan Bagla, a graduate of the Indian Institute of Technology Kanpur who received his MBA from Southern Illinois University. Bagla currently lives in California and acts as the company's managing director.
Other current Amritt employees include Russ Turner, a former president of Honeywell Engines, Systems, and Services, and Dinesh Lal, who helped the Kohler Company expand its operations to India. Senior gaming industry advisor Rodney Shean was an instructor for the United States Air Force.
Services
editAmritt, Inc aids Western companies in doing business in the emerging markets of China and India, both of which are rapidly developing BRIC countries. Amritt contends that familiarity with and respect for Asian society, language, culture, and business practices will help Western companies be more effective in marketing their goods and services to Asian markets.[2] Amritt helps develop business plans for entering the Indian and Chinese markets, as well as finding distributors and joint venture partners for Western clients. Another practice is to find firms that are already in-market to help Western companies with legal procedures and public relations. The company hosts training workshops on topics such as offshoring and outsourcing, human resources issues in India, and dealing with Asian financial and legal environments.[3] In addition, Amritt conducts webinars for its clients on various international business-related topics.[4]
Amritt is particularly involved in the video game industry, publishing a yearly "Outsourcing Trendlines" study that analyzes outsourcing and offshoring in the industry.[5] In 2005, the company reported increasing outsourcing of video game development to India and China.[6] Follow-up reports in 2006 and 2007 concluded that global outsourcing of video game development was still growing significantly despite problems.[7] The report listed poor quality, high costs, and late delivery as some of the primary issues.[8] Also in 2005, Amritt helped to develop a dashboard for Midway Games' outsourcing team.[9] Amritt is currently a contractor for Gamasutra, a game development website.[10]
Notable clients of Amritt, Inc include Kraft Foods, Johnson & Johnson, the British company Reckitt Benckiser, and the French media conglomerate Vivendi.[11]
Conferences
editSpeakers from Amritt often appear at business conferences and seminars in the United States. Besides appearances at Caltech, UCLA Extension, and USC, Amritt speakers have spoken at Asia Society meetings,[12] the US-India Business Forum, and South Asia Studies Association events. Gunjan Bagla has appeared on radio programs hosted by Warren Olney and the Business TalkRadio Network. He was also a speaker at the 2009 India business seminar in Salt Lake City,[13] the 2010 Asia/Pacific Business Outlook conference in Los Angeles,[14] and the 2010 Outsourcing World Summit in Lake Buena Vista, Florida.[15]
See also
editExternal links
editReferences
edit- ^ "Membership". Retrieved 18 May 2010.
{{cite web}}: Text "first" ignored (help) - ^ Williams, Geoff. "3 Ways to Kill a Deal in India". Retrieved 12 May 2010.
- ^ "India Business Training Workshop". Retrieved 12 May 2010.
- ^ Arjan, VJ. "Summary of Amritt Webinar: Doing Business in India". Retrieved 12 May 2010.
- ^ Bhatia, Sameer K. "Outsourcing: An Option for Mobile and Console Game Executives". Retrieved 18 May 2010.
- ^ Maragos, Nich. "Study Indicates Game Outsourcing On the Rise". Retrieved 18 May 2010.
- ^ Boyer, Brandon. "Survey: Code Outsourcing Rising Despite High Vendor Turnover". Retrieved 18 May 2010.
- ^ Brightman, James. "Video Game Outsourcing on the Rise Despite Quality Concerns, Vendor Turnover - Amritt". Retrieved 18 May 2010.
- ^ "Dashboard Confessional". Game Developer: 36. September 1, 2006.
- ^ "Contractors". Retrieved 20 May 2010.
- ^ "About Us". Retrieved 12 May 2010.
- ^ "Speaker Bios". Retrieved 18 May 2010.
- ^ Associated Press. "Seminar to focus on India trade". Retrieved 12 May 2010.
- ^ "2010 Speaker Presentations". Retrieved 12 May 2010.
- ^ "The 2010 Outsourcing World Summit". Retrieved 12 May 2010.
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[[Category:Companies based in California]] [[Category:Companies established in 2004]] [[Category:Management consulting firms of the United States]]