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User:Canada Goose Isabella/Goose Products

< User:Canada Goose Isabella

Products

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Canada Goose manufactures outerwear and apparel, including coats, parkas, knitwear, hats, gloves and footwear.[1][2] Its longest-running products are its parkas, which are meant to keep the wearer warm in freezing temperatures.[3][4] These coats have been worn by researchers in the United States Antarctic Program and in dogsledding events such as the Iditarod and the Yukon Quest [5][6] In November 2018, the company acquired the bootmaker Baffin. In November 2021, Canada Goose launched its first-ever footwear collection.[7][8]

Marketing

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The brand is known for its distinctive logo, which resembles an arctic map of the North Pole encircled by red text that reads "CANADA GOOSE" on top and "ARCTIC PROGRAM" along the bottom. This badge is usually placed on the upper arm of a coat or jacket.[9] The company does not outsource its manufacturing or license its brand to other manufacturers, and brands its products as "Made in Canada".[10][11]

Counterfeiting

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To combat counterfeiting, Canada Goose has set up a web page that verifies whether Canada Goose goods sold by a particular vendor are authentic or not.[12] Fake Canada Goose Jackets are one of the many counterfeit items being handled by Project Chargeback, a collaboration between the Canadian Anti-Fraud Centre, credit-card companies, and banks, to scrutinize online merchant accounts.[13] In 2011, as an anti-counterfeiting measure, Canada Goose began sewing hologram trademarks into its jackets as proof of authenticity.[14]

In October 2012, Canada Goose won a legal battle against counterfeiters in Sweden. The District Court of Stockholm found five individuals guilty of felony fraud, trademark infringement, and customs offences. The Court sentenced two of the defendants to serve time in prison and awarded Canada Goose damages of 701,000 SEK (approximately CAD$105,000).[15][16]

Sustainability and treatment of animals

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Canada Goose has been criticized by animal rights groups and anti-fur advocates for the use of goose down and coyote fur in the construction of its jackets.[17][18] In 2015, a group called Animal Justice Canada filed a complaint with the Competition Bureau of Canada claiming that the trapping methods used by Canada Goose's coyote fur suppliers were inhumane.[17] In March 2017, PETA bought 230 shares of the company so it could propose a shareholder resolution at Canada Goose's next annual meeting to "ask them to abandon the cruel use of fur and feathers." [19]

In April 2020, Canada Goose announced plans to be carbon neutral by 2025. [20][21] In June 2021, it announced it would stop using fur in its products by the end of 2022.[22] PETA subsequently suspended its international campaign against Canada Goose, while still urging the manufacturer not to use goose down in its jackets.[23] In November 2021, the company achieved Responsible Down Standard, a certification that ensures feathers in Canada Goose jackets are sourced, according to certifying body the Environmental and Ethical Certification Institute, from "farms that respect animal welfare".[24][25]

In 2023, the company launched Generations, a platform intended to keep its products in circulation by allowing consumers to trade in and purchase previously owned Canada Goose product.[26][27]

References

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  1. ^ Onita, Laura (November 17, 2021). "'I wanted to write short stories': Canada Goose chief spills on running the family business and finally ditching fur". Financial Post. Retrieved March 30, 2022.
  2. ^ Mulvey, Kelsey (November 29, 2021). "Canada Goose's Smash-Hit Outerwear Is On Cyber Monday Sale at Saks Right Now". Esquire. Retrieved March 30, 2022.
  3. ^ Debter, Lauren (May 31, 2019). "The Golden Goose: How Dani Reiss Became A Billionaire Turning Canada Goose Into A Luxury Brand Powerhouse". Forbes. Retrieved March 28, 2022.
  4. ^ Ismael, Amir (April 7, 2022). "I visited a Canada Goose Cold Room where you can test its jackets in below-freezing temperatures, and now I understand why they cost so much". Insider. Retrieved April 7, 2022.
  5. ^ Robertson, Grant (25 February 2010). "Year of the Goose". The Globe and Mail. Retrieved 23 July 2011.
  6. ^ Broudy, Berne (November 12, 2021). "Canada Goose's First Footwear Has Insane Price, Temp Rating". Insider. Retrieved April 7, 2022.
  7. ^ Bhasin, Kim; Rastello, Sandrine (November 1, 2018). "Canada Goose Acquires Winter-Boot Maker Baffin to Enter Footwear". Bloomberg. Retrieved April 7, 2022.
  8. ^ Segran, Elizabeth (November 12, 2021). "Canada Goose's new boots are stylish (and warm) as hell". Fast Company. Retrieved April 7, 2022.
  9. ^ "The secret inside the 'world's warmest' parka – The Star". thestar.com. 18 February 2011. Retrieved 28 January 2019.
  10. ^ Forester, Pete (13 February 2018). "How Canada Goose Went From Outdoors Outfitter to Fashion Force". Esquire. Retrieved 28 January 2019.
  11. ^ Ligaya, Armina (10 December 2013). "Made-in-Canada still key for Canada Goose after sale to U.S. private-equity firm Bain, CEO says". Financial Post. Retrieved 28 January 2019.
  12. ^ "Counterfeit – Canada Goose®". www.canadagoose.com. Retrieved 28 January 2019.
  13. ^ Copaken, Deborah (24 January 2019). "I Spent $925 on a Fake Canada Goose Coat". The Atlantic. Retrieved 28 January 2019.
  14. ^ Allard, Jordan (9 August 2011). "Go for the real Goose, says store owner Herb Lash Sr". The Sault Star. Archived from the original on 24 December 2013. Retrieved 20 November 2012.
  15. ^ "Canada Goose wins $105K in Swedish counterfeit case". CBC News. 23 October 2012. Retrieved 20 November 2012.
  16. ^ Marotte, Bertrand (23 October 2012). "Trendy jacket maker Canada Goose claims win in knockoff battle". The Globe and Mail. Retrieved 20 November 2012.
  17. ^ a b "Are Canada Goose Jackets Inhumane? The Controversy Explained". Newsweek. 14 February 2018. Retrieved 9 April 2019.
  18. ^ Kornelsen, Shannon (31 March 2013). "Is Canada Goose Afraid of Facing an 11-Year-Old Girl?". Huffington Post Canada. Retrieved 7 January 2014.
  19. ^ Israel, Solomon (March 17, 2017). "Investing and protesting: Why PETA bought shares of Canada Goose". CBC News. Retrieved April 7, 2022.
  20. ^ Testa, Jessica (April 22, 2020). "Canada Goose Will Stop Buying Fur — Sort Of". New York Times. Retrieved April 7, 2022.
  21. ^ Zwettler, Anna (April 22, 2020). "Canada Goose to go carbon neutral by 2025". Fashion United. Retrieved April 7, 2022.
  22. ^ Fickenscher, Lisa (June 24, 2021). "Canada Goose to end the use of all fur on its pricey parkas". New York Post. Retrieved April 7, 2022.
  23. ^ Garcia, Tonya (June 26, 2021). "PETA suspends international campaigns against Canada Goose after fur-free commitment". MarketWatch. Retrieved April 7, 2022.
  24. ^ Glove, Simon (November 10, 2021). "Canada Goose earns Responsible Down Standard". EcoTextile News. Retrieved April 7, 2022.
  25. ^ "Responsible Down Standard". ICEA. April 7, 2022. Retrieved April 7, 2022.
  26. ^ Deschamps, Tara (July 27, 2023). "Canada Goose launches second-hand, trade-in program in Canada". The National Post. Retrieved August 1, 2023.
  27. ^ Simms, Demetrius (January 21, 2023). "Canada Goose Just Launched a Resale Platform to Give Your Old Parkas New Life". The Robb Report. Retrieved August 1, 2023.
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