Boombotix is a [San Francisco], [California] based company that makes and markets portable [speakers], mobile audio accessories, and [iOS] audio mobile apps. The company was founded in 2009.
Boombotix's products are targeted to urban and outdoor sports demographics (namely cyclists, skateboarders, skiers, and surfers) and the general consumer electronics market. Boombotix products are sold through major retailers, specialty outlets, and their online store.
Company History
editLief Storer founded Boombotix (originally under the name SkullyBoom), in 2009. The first Boombotix product, named the SB1, was inspired by the Skully vinyl toy, manufactured at the time by Urban Warfair. By splitting the vinyl down the middle, and adding a dissected iHome audio speaker and Motorola radio clip, Lief was able to create a wearable speaker. The original prototype product went viral in the online community, with Techcrunch touting it as an "uncrushable music device" . The SB1 combined a powerful driver in an ultra portable, drop tested and water resistant package. In 2010, the first product was sold at Ken's Bike and Ski in Davis, CA.
Product Reception
editBoombotix has received a fair amount of press and reviews for their portable speaker product. from the action sports and consumer electronics sectors alike. Boombotix has targeted the cycling community with a handlebar mount kit to clip the speaker on, which has garnered Boombotix a strong following in the urban cycling community.
Headquarters
editBoombotix is headquartered in the Mission district of San Francisco, in a roll up door garage near the 24th and Mission BART station. The location is a popular banked [skate spot] in the community, and will often host local community gatherings.
Partnerships
editSponsored Athletes
editBoombotix is known for being rooted in action sports, sponsoring professional athletes in cycling, skateboarding, skiing, and surfing. Working with athletes such as cyclists [Jason Clary], [Kevin "Squid" Bolger], and [Matt "Slumworm" Reyes], skier [Mike Hornbeck] and '97 [X-Games] Street Skate gold medalist [Mako Urabe], Boombotix has been able to continuously develop their product with input from a professional team.
Promotions with Aritsts
editBoombotix features artists that endorse their products with unique designs. They have collaborated with local SF DJ's [MochiPet] and DJ Freddie Future, creating limited edition speakers with both. In addition, Boombotix has created collaborations with [Neepo Snowboards], [1000bikes.org], and other [iMinusD].