A media campaign is any concerted effort to raise social consciousness on a particular issue using mass media, social media, or other kinds of media.
Advertising campaign
editAn advertising campaign is a series of advertisement messages that share a single idea and theme which constitute an effort at integrated marketing communications. Advertising campaigns appear in different media across a specific time frame.
Political campaign
edit"Political campaigns" are a type of campaign advertising to influence people's political decision-making process, usually in the context of persuading a vote. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided.
Health campaign
editA health campaign attempts to promote public health by making new health interventions available. The organizers of a health campaign frequently use education along with an opportunity to participate further, such as when a vaccination campaign seeks both to educate the public about a vaccine and provide the vaccine to people who want it. When a health campaign has international relevance it may be called a global health campaign.
Sources
edit- Atkin, editors, Ronald E. Rice, Charles K. (2013). Public communication campaigns (4th ed. ed.). Thousand Oaks, Calif.: SAGE. ISBN 978-1412987707.
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has generic name (help)CS1 maint: multiple names: authors list (link) - Jennings Bryant and Mary Beth Oliver, ed. (2009). Media effects : advances in theory and research (3. ed. ed.). New York: Routledge/Taylor and Francis. ISBN 978-0805864502.
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has extra text (help) - Pricken, Mario (2005). Creative advertising : ideas and techniques from the world's best campaigns (Reprinted ed.). London: Thames & Hudson. ISBN 978-0500284766.