Wikipedia

User:BBio-Wiki/sandbox

< User:BBio-Wiki

Heading text

edit
Gildo Seisdedos
 
Gildo Seisdedos, spanish economist and lawyer, city marketing consultant
BornHermenegildo Seisdedos
(1967-05-14)14 May 1967
Salamanca, Spain
OccupationCity Marketing and Smart Cities Consultant
LanguageSpanish
English
NationalitySpain


Gildo Seisdedos, (May 14, 1967), is a Spanish economist and lawyer specialized in city marketing and smart cities, who manages international forums on urban planning. Ph.D. in Urban Economics, he is a professor at the IE Business School, lecturer and editor in media and international publications. He has published several books, highlighting Managing twenty-first century cities, published in Spanish by Prentice Hall (Financial Times).

Biography

edit

Seisdedos was born in Salamanca, where he spent his childhood and youth. After completing his studies he worked in various companies and started his career as a researcher and consultant for urban management and city marketing.[1]

His residence as a researcher in London, Los Angeles and Buenos Aires,[2] have provided with the tools and methodology to be an expert in the planning and management of cities.
In 2007 he concluded his doctoral thesis Marketing as a strategy tool for the design of urban development, and began his career as a consultant in different world regions and cities: Madrid,[3]Segovia, Cuenca, Zaragoza, Nuevo Hamburgo (Brasil), Barcelona, Burgos,[4] Bogotá, Cuenca (Ecuador), Almería, Irún, Viena and Omán, where he participated in the planning project of the Sultanate.[5]

He teaches marketing and urban policies at IE since 1998 and directs various national and international forums on urban policies.[6] As an expert in sustainable urbanism and smart cities,[7]promotes the efficient management of cities that also incorporates technology to citizens.[8]He favors innovation and infrastructure services through ICTs, to compete successfully and attract funding, tourism and talent.[9]

His book Managing XXI century cities (2007), introduced a new methodology, the UDS or urban development strategy, which included physical planning, strategic town and city brand marketing, and it´s changing the way that cities face the new competitive environment.[10]

Member of the editorial board of the Journal of Town and City Management [11] and Sustainable City magazine, where he is a regular contributor, participates in international conferences, foros and workshops on the future of the management of cities,[12] in search of greater competitiveness, sustainability and social cohesion.[13]

Books

edit
  • SEISDEDOS, G. Cómo gestionar las ciudades del siglo XXI. Preface by Alberto Ruiz Gallardón. Madrid: Prentice Hall (Financial Times), 2007. 204 p. ISBN: 978-8483223567.
  • _____, LOPEZ DE URALDE, I., MIRABET, V., Diccionario abreviado de términos de branding. Barcelona: Coleman, 2009. 180 p. ISBN: 978-84-613-6037-6.

Refereed Publications

edit

Chapter of books and Monographs

edit
  • SEISDEDOS, G. & VAGGIONE, P. Sex and the city: city branding in spanish cities. In GO, F. M. & GROVES, R. (ed.) International Place Branding Yearbook 2012: managing smart growth and sustainability. Palgrave Macmillan, 2012, p .81-92. ISBN: 9780230279520
  • _____, & MATEO, C. From Madrid Global to global Madrid, In ASHWORTH, G. y KAVARATZIS, M. (Eds.). Towards effective place brand management. Branding European cities and regions. London: Edward Elgar, 2010, p.: 69-88. ISBN: 978 1 84844 242 9 http://www.e-elgar.com/Bookentry_contents.lasso?currency=US&id=13378
edit

Notes and References

edit
  1. ^ Bachelor in Business Administration by ICADE (Madrid), MBA with specialization in sales and marketing management at IE Business School (IE), and Ph.D. in Economics (Universidad Autónoma de Madrid). http://www.ie.edu/business-school/faculty-research/faculty/ci.gildo-seisdedos.null?_adptlocale=es_ES
  2. ^ He completed his doctoral research at the London School of Economics and Political Science (LSE), the University of California at Los Angeles (UCLA) and the Universidad de San Andrés (Buenos Aires).
  3. ^ As director of the Forum for Urban Management, he actively collaborated in Madrid bid for the 2016 Summer Olympics http://www.madrid.es/UnidadWeb/Contenidos/EspecialInformativo/RelacInternac/MadridGlobal/ProyectosEstrategicos/01_ParticipacionEventos/CandidaturaOlimpica/Ficheros/Septiembre.pdf
  4. ^ http://burgosciudad21.org/es/contenido/?iddoc=107
  5. ^ Freiland Environmental Consulty. "Onss Oman National Spacial Strategy". Retrieved 25/07/13. {{cite web}}: Check date values in: |accessdate= (help)
  6. ^ He directs the Urban Management Forum and the Madrid Global Chair in International Urban Strategy, funded by Madrid City Council. http://www.ie.edu/IE/php/en/iniciativas_proyectos_detalle_UrbanManagement.php/url%5D
  7. ^ http://www.mapfre.com/fundacion/html/revistas/seguridad/nEspecial2009/capitulo2.2.1.html
  8. ^ ABC, “Urbanismo Sostenible” by Antonio Villarreal, 13/07/2012 http://www.abc.es/20120713/natural-vivirenverde/abci-urbanismo-201207131001.html
  9. ^ El País, “Inteligente debe ser el ciudadano, no la ciudad” by Inmaculada de la Vega, 31/05/2012. http://www.dialogosenlagranja.es/Clipping/SmartCities2012/PDFs/El%20Pais-Propiedades_310512.pdf
  10. ^ http://burgosciudad21.org/es/contenido/?iddoc=107
  11. ^ www.henrystewart.co.uk
  12. ^ He is a regular collaborator at Design Convergence Urbanism (DCU), Member of the International Association of Planners (ISOCARP) with consultative status at UNESCO and belongs to the Spanish area of the Habitat Committee (UN Centre for Human Settlements)
  13. ^ http://www.comparteinnovacion.philips.es/ciudades-habitables/una-ciudad-habitable-auna-competitividad-eficiencia-sostenibilidad-medioambiental-y-solidaridad

Category:1967 births Category:Economists Category:Marketing Category:Urban planners Category:IE Category:living people

Retrieved from "https://en.wikipedia.org/w/index.php?title=User:BBio-Wiki/sandbox&oldid=727743106"