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Sponsorships[edit]
editStarting in 2016, Air Jordan became the sole equipment provider for the Michigan Wolverines American football team. This marked the brand's first venture into a sport besides basketball. As of 2023, Air Jordan was also the equipment provider for the North Carolina Tar Heels, Oklahoma Sooners, Florida Gators, and UCLA Bruins football programs.
In 1997, Air Jordan became the official sponsor for the North Carolina A&T Basketball Team, an HBCU (Historically Black Colleges and Universities), which was one of the first three collegiate sponsorships for the Jordan Brand. That sponsorship later ended in 2003 when they signed with Russell Athletic instead. Since then, the Jordan Brand partnered with Howard University Athletics, another HBCU, in 2022 for all their programs except for the men's and women's golf teams which are already sponsored by Stephen Curry and his Curry Brand. [2]
In 2018, the Jordan brand sponsored an association football (soccer) club for the first time in its history, when French club Paris Saint-Germain F.C. displayed the Jumpman logo on their third kits, worn in the 2018–19 edition of UEFA Champions League. Article Draft
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edit- ^ https://www.sneakerfreaker.com/news/howard-university-jordan-brand-sponsorship
- ^ Dwyer, Ross. "Jordan Brand Announce 20 Year Partnership with Howard University". Sneaker Freaker. Retrieved 3 May 2023.