Unfrosted is a 2024 American comedy film directed by Jerry Seinfeld (in his feature directorial debut) from a screenplay he co-wrote with his writing team of Spike Feresten, Barry Marder, and Andy Robin. Seinfeld and Feresten also serve as producers of the film alongside Beau Bauman, through their production company Columbus 81 Productions. The film stars an ensemble cast that includes Seinfeld, Melissa McCarthy, Jim Gaffigan, Max Greenfield, Hugh Grant, and Amy Schumer. Christophe Beck composed the film's score. The film is loosely based on the true story of the creation of Pop-Tarts toaster pastries.

Unfrosted
Film poster
Directed byJerry Seinfeld
Written by
Produced by
Starring
CinematographyWilliam Pope
Edited byEvan Henke
Music byChristophe Beck
Production
company
Distributed byNetflix
Release date
  • May 3, 2024 (2024-05-03)
Running time
96 minutes[1]
CountryUnited States
LanguageEnglish

The film was released in the United States on May 3, 2024, via Netflix. It received mixed reviews from critics.

Premise edit

In this "tale of ambition, betrayal, sugar, and menacing milkmen", cereal company Kellogg's attempts to beat their rival Post to the market with a revolutionary breakfast pastry in 1963 Battle Creek, Michigan.[2]

Cast edit

Production edit

It was announced in June 2021 that Netflix had won the rights to the project. Jerry Seinfeld would direct, produce, co-write and star in the film, which is based on a joke he told about the creation of the Pop-Tart.[5] In June 2022, Melissa McCarthy, Jim Gaffigan, Amy Schumer, Hugh Grant, and James Marsden were among the newest additions to the cast.[6] Grant provided an audition tape for Seinfeld, being the first time he had done so in over 30 years.[7] In August, Maria Bakalova was announced for a cameo appearance.[8] In February 2024, it was revealed that Bill Burr and Dan Levy joined the cast.[9]

The production was granted a tax credit to film in California in February 2022.[10] Principal photography took place in mid 2022.[11]

Music edit

Christophe Beck composed the score for the film.[12] Meghan Trainor and Jimmy Fallon provide a song for the film called "Sweet Morning Heat."[13]

Release edit

The film premiered at Grauman's Egyptian Theater in Hollywood on April 30, 2024.[14] The film was released on Netflix on May 3, 2024.[15]

Reception edit

On the review aggregator website Rotten Tomatoes, 42% of 64 critics' reviews are positive, with an average rating of 5.1/10. The website's consensus reads: "Much like a preservative-packed toaster pastry, Unfrosted is sweet and colorful, yet it's ultimately an empty experience that may leave the consumer feeling pangs of regret."[16] Metacritic, which uses a weighted average, assigned the film a score of 41 out of 100, based on 26 critics, indicating "mixed or average" reviews.[17]

Notes edit

  1. ^ Has an uncredited cameo appearance as Roger Sterling from Mad Men[4]
  2. ^ Has an uncredited cameo appearance as Don Draper from Mad Men[4]

References edit

  1. ^ "Unfrosted (12)". BBFC. May 2, 2024. Retrieved May 3, 2024.
  2. ^ Dilillo, John. "What's the Deal with Unfrosted? Watch the Sweet Trailer and Find Out". Tudum. Archived from the original on May 1, 2024. Retrieved May 1, 2024.
  3. ^ Jackson, Hannah (January 3, 2023). "James Marsden on His Low-Key Incredible Year and 'Westworld's' Demise". Rolling Stone. Archived from the original on January 16, 2024. Retrieved January 3, 2023.
  4. ^ a b Warner, Sam (May 3, 2024). "Mad Men stars reprise classic roles in Netflix's new movie Unfrosted". Yahoo! News. Retrieved May 3, 2024.
  5. ^ Fleming, Mike Jr. (June 23, 2021). "Jerry Seinfeld To Star In & Direct 'Unfrosted'; Netflix Wins Movie About Creation Of The Pop-Tart". Deadline Hollywood. Archived from the original on June 23, 2021. Retrieved June 23, 2021.
  6. ^ Grobar, Matt (June 15, 2022). "Melissa McCarthy, Jim Gaffigan, Amy Schumer, Hugh Grant, James Marsden & More Join Jerry Seinfeld's Comedy Unfrosted: The Pop-Tart Story For Netflix". Deadline Hollywood. Archived from the original on June 15, 2022. Retrieved June 15, 2022.
  7. ^ Travis, Ben (March 8, 2024). "Hugh Grant Plays Tony The Tiger In Jerry Seinfeld's Pop-Tarts Movie – Exclusive Image". Empire. Archived from the original on March 8, 2024. Retrieved March 9, 2024.
  8. ^ Grobar, Matt (August 11, 2022). "'Borat' Breakout Maria Bakalova Joins Sofia Coppola-Produced Fairyland And Jerry Seinfeld's Pop-Tart Pic Unfrosted For Netflix". Deadline Hollywood. Archived from the original on August 24, 2022. Retrieved August 11, 2022.
  9. ^ D'Alessandro, Anthony (February 1, 2024). "Netflix 2024 Movie Slate Counts Titles From Jamie Foxx, Cameron Diaz, Jennifer Lopez, Jerry Seinfeld & Woody Woodpecker; 'Beverly Hills Cop 4' Sets Date". Deadline Hollywood. Archived from the original on February 1, 2024. Retrieved February 1, 2024.
  10. ^ Robb, David (February 28, 2022). "California Film Commission Picks 30 Films For Next Round Of Tax Credits Expected To Generate $1.17 Billion Statewide". Deadline Hollywood. Archived from the original on February 28, 2022. Retrieved February 28, 2022.
  11. ^ Ehrlich, David (May 3, 2024). "Unfrosted Review: Jerry Seinfeld's Painfully Stale Pop-Tarts Comedy Never Heats Up". IndieWire. Archived from the original on May 3, 2024. Retrieved May 3, 2024.
  12. ^ "Christophe Beck Scoring Jerry Seinfeld's Unfrosted: The Pop-Tart Story". Film Music Reporter. May 23, 2023. Archived from the original on May 24, 2023. Retrieved May 24, 2023.
  13. ^ "Jerry Seinfeld Rants About Hating Everything, Talks Hugh Grant Playing Tony the Tiger and Unfrosted". YouTube. March 27, 2024. Archived from the original on March 28, 2024. Retrieved March 27, 2024.
  14. ^ "See Melissa McCarthy, Jerry Seinfeld and More Stars Arriving to the 'Unfrosted' Premiere in L.A." Peoplemag. Archived from the original on May 3, 2024. Retrieved May 3, 2024.
  15. ^ D'Alessandro, Anthony (February 1, 2024). "Netflix 2024 Movie Slate Counts Titles From Jamie Foxx, Cameron Diaz, Jennifer Lopez, Jerry Seinfeld & Woody Woodpecker, 'Beverly Hills Cop 4' Sets Date". Deadline Hollywood. Archived from the original on February 1, 2024. Retrieved February 1, 2024.
  16. ^ "Unfrosted". Rotten Tomatoes. Fandango Media. Retrieved May 3, 2024.
  17. ^ "Unfrosted". Metacritic. Fandom, Inc. Retrieved May 3, 2024.

External links edit