Typeform (service)

Typeform is a Barcelona-based online software as a service (SaaS) company that specializes in online form building and online surveys. Its main software creates dynamic forms based on user needs. Typeform's software has been used by Apple Inc., Airbnb, Uber and Nike, Inc.[1][2] Typeform produces millions of forms every month.[3][4]

Typeform S.L.
IndustryOnline survey services
FoundersRobert Muñoz, David Okuniev
Area served
Number of employees


Typeform was founded in 2012[5] by Robert Muñoz and David Okuniev.[6][7][4] Typeform's software was released in Alpha phase by invitation only.[8] The software launched in Beta in April 2013, having raised €550,000 in seed funding.[6][9] The company generated an additional €1.2 million in 2014.[10][11]

Typeform's software officially launched in February 2014.[12][2] By August 2014, the software had 100,000 users.[2] In October 2015, the company raised $15 million in Series A funding led by London-based Index Ventures.[1][7] Previous investors Point Nine Capital, Connect Ventures, RTA Ventures, CEO of Squarespace Anthony Casalena, Facebook Vice President of growth Javier Olivan, and Jay Parikh of Facebook also participated in the funding round.[10][13][14]

On June 27, 2018, the Typeform engineering team became aware that an unknown third party gained access to the Typeform server and obtained access to customer data and downloaded it.[15][16] The attackers gained access to data backups for surveys conducted before May 3rd, 2018. Over 100,000 records were affected.[17]


The "typeforms" present questions which slide down one after another showing only one question at a time to keep users engaged[1] and can include images, and GIFs or videos. The tool includes "Calculator," custom "Thank You" screens, "Question Groups" which allow questions to be added to sections or include sub-questions and "Logic Jump" which customizes the questions a user sees based on their selections. The form can be embedded into a website, open in a pop-up, or be accessed through a unique URL. The form-builder uses a freemium business model.[10][18][19][20]

Typeform I/O was a developer API which creates forms based on user data.[10][1] The API allows users to generate forms using code rather than the traditional Typeform tool. Typeform.io was a standalone service, not connected with Typeform.com. This service was discontinued in early 2018.[6]

Typeform launched a developer platform in September 2017.[21] Developer-oriented APIs & SDKs are similar to Typeform.io's functionality, but is now integrated into the rest of the platform.[citation needed] Developers can create forms programatically using Create API, retrieve form results using Responses API or Webhooks, and perform advanced form embedding with the Embedding SDK.[citation needed]

See alsoEdit


  1. ^ a b c d Parmy Olson (October 1, 2015). "This Startup Will Finally Make You Like Online Forms". Forbes. Retrieved February 8, 2016.
  2. ^ a b c Steve O'Hear (September 23, 2014). "Online Survey And Form Builder Typeform Raises €1.2M". Tech Crunch. Retrieved February 8, 2016.
  3. ^ "Typeform captures more than 13.2 million in a financing round". La Vanguardia. September 17, 2015. Retrieved February 8, 2016.
  4. ^ a b "The platform forms Spanish Typeform achieved 15 million". Tic Beat. September 19, 2015. Retrieved February 8, 2016.
  5. ^ Julia Manresa (September 18, 2015). "Typeform tanca una de les rondes d'inversió més grans de l'any". ARA. Retrieved February 8, 2016.
  6. ^ a b c Steve O'Hear (September 5, 2013). "Typeform Raises €550K Seed Round To Help You Build Beautiful Device-Agnostic Online Surveys And Forms". Tech Crunch. Retrieved February 8, 2016.
  7. ^ a b Max Slater-Robins (September 17, 2015). "Typeform raises a $97 Million Series A round". Business Insider. Retrieved February 8, 2016.
  8. ^ Cony Sturm (December 18, 2012). "Surveys are boring. But what if they could be entertaining?". FayerWayer. Retrieved February 8, 2016.
  9. ^ Patrick Steller (September 5, 2013). "550,000 Euros seed capital for poll-app". Grunderszene. Retrieved February 8, 2016.
  10. ^ a b c d Natasha Lomas (September 17, 2015). "Typeform Gets $15M To Expand Its API For User Interaction". Tech Crunch. Retrieved February 8, 2016.
  11. ^ "HelloFresh secures $85m at $2.9bn valuation". Red Herring. September 17, 2015. Retrieved February 8, 2016.
  12. ^ Paul Sawers (February 12, 2014). "Looking to create beautiful, cross-platform surveys? Try Typeform". The Next Web. Retrieved February 8, 2016.
  13. ^ Chris O'Brien (September 17, 2015). "Barcelona's Typeform lands $15M to revolutionize forms for a touchscreen world". Venture Beat. Retrieved February 8, 2016.
  14. ^ Jaime Novoa (September 17, 2015). "Typeform receives $15M in funding from Index Ventures and 'super angels' from Facebook, King & Squarespace". Novo Brief. Retrieved February 8, 2016.
  15. ^ "Surveys-as-a-service outfit Typeform spilled a backup in May". Retrieved 2018-07-03.
  16. ^ "Fortnum & Mason data breach: 23,000 customers' details accessed". The Independent. Retrieved 2018-07-03.
  17. ^ "Typeform Data Breach: 100,000 Records and Counting". Fractional CISO - Virtual CISO. 2018-07-12. Retrieved 2018-12-07.
  18. ^ "8 Overlooked but Powerful Form Features". Zapier. Retrieved February 8, 2016.
  19. ^ Jaime Novoa (September 23, 2014). "International money keeps coming in: Barcelona-based Typeform raises €1.2 million from Connect Ventures and others". Novo Brief. Retrieved February 8, 2016.
  20. ^ Waqas Ahmed (August 26, 2013). "Typeform Makes Creating Beautiful Online Surveys A Snap". Addictive Tips. Retrieved February 8, 2016.
  21. ^ "Step inside our new Developer Platform". Typepform. Retrieved September 11, 2017.