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Toontown Online was a massively multiplayer online role-playing game, developed by Disney Interactive and published by the Walt Disney Company.[3]

Toontown Online
Developer Disney Interactive
Schell Games[1]
Frogchildren Studios[2]
Type Massively multiplayer online game
Launch date June 2, 2003 (2003-06-02)
Platform Online
Status Discontinued (September 19, 2013 (2013-09-19))
Members Unknown

The Toontown Online online servers were shut down and/or merged over the years, with the final server to close being the United States (then merged with the United Kingdom) on September 19, 2013.[4] A month before the closure, Disney released a statement that the company would be 'shifting its focus to other online and mobile play experiences, such as Club Penguin and a growing selection of mobile apps.'[5]



Players could create characters called "Toons". Players were able to customize their Toons in various shapes, colors, clothes and sizes, as well as their species, with choices consisting of cats, dogs, ducks, mice, pigs, rabbits, bears, horses and monkeys.[6]


"Cogs" were the antagonists in-game, stylized to be corporate robots that wanted to take over the town to propagate business culture. Cogs came in four types: brown-clad Bossbots, blue-clad Lawbots, green-clad Cashbots, and maroon-clad Sellbots, each with increasing levels throughout the game that increased their health and damage.[7]

Toons began with basic 'Gags' and a 15-point 'Laff' meter and have a maximum of 137 point laff meter at the end of the game. Gags, rooted in old cartoon slapstick humor, were weapons used to destroy the Cogs in Cog battles. Each 'gag track' had Gags with different properties that could be unlocked by completing 'Toontasks', and each gag track would get progressively more powerful as 'toons' used their gags more.[8][9] The Laff meter functioned as health meter, representing how much damage toons could take from the Cogs before going 'sad' – in-game death.[10] Cogs were battled using a timed turn-based combat system with up to four Toons in a battle. Cogs could be fought on the streets of the game, in 'Cog buildings', or in their own designated 'Cog HQ', with each Cog HQ having their own designated bosses, which could be fought by obtaining a full set of their designated Cog disguise outfit. These include the VP (Vice-President, Sellbot HQ), CJ (Chief Justice, Lawbot HQ), CEO (Chief Executive Officer, Bossbot HQ) and CFO (Chief Financial Officer, Cashbot HQ).[11]

A Toon in Toontown Central, the first playground available in-game.

Non-combat activitiesEdit

Playgrounds were the only areas of Toontown permanently safe from Cogs. In the playgrounds, Toons could regain lost Laff Points, receive or complete ToonTasks unique to each playground, purchase gags, play trolley games, go fishing, kart racing or golfing. By completing ToonTasks, Toons would grow in strength through additional Laff Points or new Gags. Laff Point increases were also available through fishing, racing and golfing challenges. There was a playground in each neighborhood of Toontown. Each playground featured one of Disney's classic animated characters as a non-player character. These playgrounds consisted of the following main playgrounds: Toontown Central, Daisy Gardens, Donald's Dock, Minnie's Melodyland, The Brrrgh, Donald's Dreamland and extra playgrounds including: Goofy's Speedway, and Chip & Dale's Acorn Acres.[12]

Every Toontown Online account came with a player's estate. Each estate consisted of a fishing pond and six houses for each Toon on the player's account. Players could customize their Toon's appearance and house with objects ordered from the in-game catalog in exchange for jellybeans, the in-game currency. Wardrobes held clothing and accessories that were not being worn. Other elements of estates included Doodles (pets), gardening, fishing, cannons and play tables, which featured playable Chinese checkers, Checkers (Draughts) or Connect Four.[13]

Online safety featuresEdit

Toontown Online was marketed towards and developed towards all ages. Therefore, a chat restriction was placed on the game. Players could only chat using "SpeedChat", a list of pre-approved phrases set by Disney that the player could select. It included general English phrases, in-game strategy phrases, and, occasionally, seasonal phrases. Players could purchase more SpeedChat phrases using jellybeans. "SpeedChat Plus" and "True Friends" were introduced some time after the game's release, which had to be enabled using a parental account if the player was under 13 years of age. SpeedChat Plus allowed the player to type their own messages against a word filter developed by Disney; if a word was not allowed, it was replaced with an onomatopoeia of that player's Toon's species. True Friends allowed players to chat with a less-restrictive filter with certain friends who have shared a "True Friend code" with each other.[14]


Parties were hostable, plannable and customizable events by Toons. Toons would use their stored jellybeans in their bank to customize and add content to their parties, such as fireworks, minigames (Tug 'O War, etc.), trampolines, etc. To plan a party, Toons would go to a Toon Party Planner. Toons could also customize their own invitations to these parties. These parties would last about 30 minutes.



Platform Publishing, a subsidiary company of Sony Online Entertainment that publishes games for third-party developers, announced on August 25, 2005 it had acquired rights to publish a CD version of Toontown Online for the PC and bring the game to online game consoles.[15][16][17][18] Toontown Online became available on CD for the PC on October 3, 2005.[19] This allowed players to play the game without downloading it onto their storage devices. This version came in a box set with two months of subscription, a poster, a game manual, and an in-game bonus.[20] Toontown Online chose to create a CD that could be purchased in stores, due to customer insecurity when downloading and buying things online that they could not physically hold.[21]


On August 20, 2013, Disney announced that after 10 years of operation, Disney's Toontown Online was being shut down permanently on September 19, 2013.[5][22] Subsequently, every player was given membership for the remaining time of the game. Seasonal and holiday celebrations and special in-game events took place in the time remaining. Recurring paid memberships were automatically cancelled, memberships could no longer be purchased and accounts could no longer be created.[22] The website was also updated with a closing FAQ.[23] The main Toontown Online website was not due for closure until another year. The game remained open for a month after the announcement, finally closing on the set date, September 19, 2013, at 11:59 A.M. Pacific Standard Time.[4] After the game's closure, Toontown's website was updated with a new FAQ to help with billing support and inform users about the game's closure.[4] Petitions are continuously signed by fans regardless of the closure. Toontown's site,, now redirects to Disney's main site, In response to the closure, former players have created multiple private servers of Toontown Online. The most popular server, Toontown Rewritten, is described by its developers as "a fan-made revival of Disney's Toontown Online, created using publicly available downloads and information made freely available to the general public."[24]

In June 2015, Jesse Schell hinted that Toontown Online closed due to becoming unsustainable in its business model (subscription-based downloadable RPG).[25] Rumors were being spread that Microsoft was interested in purchasing Toontown Online if it could become mobile-friendly, and Jesse Schell confirmed that Disney wants to be able to port the game to mobile devices,[25] but there's no working business model for self-sustaining, constantly-updating RPGs on mobile devices as of yet.

Contrary to popular belief, Disney did not abandon Toontown Online or close it in spite of their userbase. The company has hosted internal meetings discussing the future of the game, taking the popularity of mobile games and the payment options available on that platform into consideration for planning the next step for Toontown Online and the Toontown license.[25] A solution has yet to be agreed upon, but as of 2017, these internal meetings still continue.[26][additional citation needed]


Not to be confused with Walt Disney's Hometown Toonfest held annually in Marceline, Missouri.[27]

Disney organized two real-life gatherings for Toontown fans called ToonFest. ToonFest included themed activities and games, trivia and costume contests, previews of upcoming features for the game, and developer Q&A panels.[28][29] The first gathering, ToonFest 2006, was held at the Walt Disney Studios complex in Burbank, California,[30][31] while ToonFest 2007 was held at Walt Disney World in Orlando, Florida.[32][33]


Toontown Online received "favorable reviews". The game has won several awards.

Aggregate scores
Aggregator Score
GameRankings 82%[34]
Metacritic 81%[35]
Review scores
Publication Score
AllGame      [36]
GameZone 9/10[37]
PC Gamer (UK) 83%[38]
Game industry News      [39]
GamerDad      [40]
PC Magazine      [41]

Awards and nominationsEdit

Year Association Award Category Result Ref
2003 Academy of Interactive Arts & Sciences Annual Interactive Achievement Award
PC Massively Multiplayer/Persistent
World Game of the Year Award
Games Nominated [42]
Computer Gaming World MMORPG Game of the Year Online Games Won [43]
Game industry News Family Game of the Year Games Won [39]
Parents' Choice Foundation Silver Honor Online Video Games Won [44]
Web Marketing Association WebAward Outstanding Website Game Site Won [45]
The Webby Awards Webby Award Games Nominated [46]
Webby Award People's Voice Youth Won [47][48]
2004 Web Marketing Association WebAward Outstanding Website Game Site Won [49]
2005 Web Marketing Association WebAward Outstanding Website Game Site Won [50]
The Webby Awards Webby Award Games Nominated [51]
"Webby Worthy Selection" Games Won [citation needed]
WiredKids Safe Gaming Award Computer Games Won [52][53]
2006 Web Marketing Association WebAward Game Site Standard of Excellence Game Site Won [54]
The Webby Awards Webby Award Games Nominated [55]
2007 iParenting Media Awards Greatest Products Award Winner Video Games Won [citation needed]
Web Marketing Association WebAward Outstanding Website Game Site Won [56]
2009 Parent Tested Parent Approved Seal of Approval Website Won [57]

References in other mediaEdit

  • The Cogs, the main antagonists of Toontown Online, are referenced by Gyro Gearloose on a pad of paper in the new Ducktales reboot. It is unknown if Toontown is officially canon to the reboot due to nothing being said by the crew or producers just yet.[58]


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External linksEdit