This Is Cinerama
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This is Cinerama is a 1952 American documentary film directed by Merian C. Cooper and starring Lowell Thomas. It is designed to introduce the widescreen process Cinerama, which broadens the aspect ratio so the viewer's peripheral vision is involved. This is Cinerama premiered on September 30, 1952 at the Broadway Theatre, in New York City.
|This Is Cinerama|
US re-release film poster
|Directed by||Merian C. Cooper|
|Produced by||Robert L. Bendick|
Merian C. Cooper
|Music by||Miklós Rózsa|
|Edited by||William Henry|
|Distributed by||Cinerama Releasing Corporation|
|Box office||$41.6 million|
The film begins in black-and-white and in standard 4:3 aspect ratio, as travel writer and newscaster Lowell Thomas appears on screen to discuss the evolution of motion picture entertainment, from the earliest cave paintings designed to suggest movement, up to the introduction of color and sound. At the conclusion of the 12-minute lecture, Thomas speaks the words "This is Cinerama" and the screen expands into the full Cinerama 2.65:1 aspect ratio and color as a series of vignettes, narrated by Thomas begin.
The film includes POV scenes of the Atom Smasher roller coaster from Rockaways' Playland, then moves on to a scene of the temple dance from the La Scala opera company's production of Aïda. Also seen are views of Niagara Falls; a performance by a church choir (out of pace with the rest of the film, this segment is shot in black and white); a performance by the Vienna Boys' Choir; scenes of the canals of Venice; a military tattoo in Edinburgh; a bullfight in Spain; the "Triumphal scene" from Aïda; a sound demonstration in stereo; and scenes from Cypress Gardens amusement park featuring an elaborate water skiing show. The film closes with a sequence featuring soaring scenes of the natural landmarks of the American West, filmed from the nose of a low flying B-25, as the Mormon Tabernacle Choir sings "America the Beautiful", "Come, Come Ye Saints", and the "Battle Hymn of the Republic.
The producers were Lowell Thomas, Merian C. Cooper, and Robert L. Bendick. The film was also directed by Bendick (and an uncredited Mike Todd Jr.). Cooper had long experience with technical innovation in cinema, dating back to directing the original 1933 King Kong.
Because the new technology required a special setup of three projectors and multiple soundtracks, the film's distribution was also revolutionary. It was shown in a single theater in most cities, with reserved seats and lengthy runs - a distribution model known as a road show.
For years the only way to see it in its entirety was in one of the three remaining 3-projector Cinerama installations that continue to preserve and show 35 mm prints. However, in September 2012, in celebration of the road show's 60th anniversary, Flicker Alley released the film in its original format, on Blu-ray. The image was adjusted with the "Smilebox" format[clarification needed], much like the Blu-ray release of How the West was Won, and will be accompanied by an Audio Commentary and an assortment of other special features. On October 18, 2012, the Turner Classic Movies cable network aired This is Cinerama in what was announced as the first American TV broadcast of the film in its original aspect ratio (again, in the Smilebox format).
In May 2018, Flicker Alley re-released the movie on Blu-ray with a remastered video and audio presentation once again in its original Cinerama format. However, unlike the original 2012 Blu-ray release, which used a 65mm duplicate negative due to not having the proper fundings for a full restoration at the time, this "Deluxe Edition" release used the original camera negative as the basis for the restoration.
The film's copyright status is unclear. It apparently fell into the public domain in 1980, 28 years after being filed for copyright, but some allege that it was renewed, erroneously, a matter of months after this expiration.
After one year, the film had played in four cities (New York, Los Angeles, Detroit and Chicago) and had sold 2,225,000 tickets grossing $4,305,000, with $2,208,000 in New York alone.
By January 1954, the film had grossed $6.5 million from seven cities in the United States and Canada. A year later, Variety noted that the film was estimated to gross $25 million and included it on their all-time chart with rentals of $12.5 million. By 1995, they noted that it had grossed $41.6 million.
At the 26th Academy Awards, This is Cinerama was nominated for the award for Best Music, Scoring of a Dramatic or Comedy Picture. Although the score was credited to Louis Forbes, who conducted the music, it was composed by Paul Sawtell, Max Steiner (who composed the opening credit sequences, Cypress Gardens, the Flight Across America, and the End Credits) and Roy Webb.
- Klady, Leonard (March 27, 1995). "Realistic Grosses". Variety. p. 10.
- "Atom Smasher - Rockaways' Playland (Rockaway Beach, New York, United States)". rcdb.com. Retrieved 2020-06-20.
- Water skis were first patented by Fred Waller, the inventor of Cinerama.
- A Century of Singing, Cornwall, 1958, p. 192
- D'Arc, James V. (2010). When Hollywood came to town: a history of moviemaking in Utah (1st ed.). Layton, Utah: Gibbs Smith. ISBN 9781423605874.
- Atanasov, Svet (November 13, 2011). "This is Cinerama Blu-Ray". blu-ray.com.
- This Is Cinerama Blu-ray, retrieved 2019-03-31
- "Not Incorporating Any 'Story' Into 2d Cinerama; Gamble on Novelty Appeal". Variety. October 7, 1953. p. 4. Retrieved October 12, 2019 – via Archive.org.
- "'80 Days' Around L.A. 100 Weeks, $2,217,000". Variety. November 26, 1958. p. 22. Retrieved June 9, 2019 – via Archive.org.
- "90 Weeks in Loop". Variety. November 26, 1958. p. 23. Retrieved July 7, 2019 – via Archive.org.
- Arneel, Gene (January 13, 1954). "All-Time Film Box Office Wows". Variety. p. 1. Retrieved October 8, 2019 – via Archive.org.
- "'Gone' Continues Its Epic Pace at B.O.; $33,500,000 Take With '54 Reissue". Variety. January 5, 1955. p. 5. Retrieved October 8, 2019 – via Archive.org.
- "Librarian of Congress Adds 25 Films to National Film Registry" (Press release). Library of Congress. December 17, 2002. Retrieved July 22, 2009.
- "Complete National Film Registry Listing | Film Registry | National Film Preservation Board | Programs at the Library of Congress | Library of Congress". Library of Congress, Washington, D.C. 20540 USA. Retrieved 2020-05-13.