The Merchants of Venus
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"The Merchants of Venus", also known by the title "The Merchants of Venus Underground", is a science fiction novella by American writer Frederik Pohl published in 1972 as part of the collection The Gold at the Starbow's End.
An unrelated story by the same title by A.H. Phelps was published in Galaxy magazine, March 1954. In it, an advertising man takes on the problem of getting colonists to go to Venus. This story was dramatized on the radio series X Minus One, which was affiliated with Galaxy.