Inner Circle (dating site)

Inner Circle is a global dating app.[1] Inner Circle is owned by Circle Imperium B.V.,[2] with head offices based in Amsterdam, the Netherlands.[3] The app claims to bring together like-minded, career driven singles by matching single users on shared interests and hosting singles parties across the world.[4]

Inner Circle
Type of site
Online dating service
Available inEnglish
OwnerCircle Imperium BV
Current statusActive

History edit

Inner Circle was founded in 2012 by David Vermeulen,[5] Serge Samusya [6] and Michael Krayenhoff.[7] The dating app was originally launched in Amsterdam[3] and is also available in London, Milan, Paris, Stockholm[8] and Berlin.[9] The dating app is also popular in Latin America, including Brazil, Argentina and Colombia. Inner Circle and Tinder changed the perception of online dating under young professionals in the Netherlands according to national newspaper de Volkskrant.[10]

In June 2020 the dating app had more than 2.5 million members.[11] The revenue model is a combination of subscriptions, events, and partnerships.[12] Inner Circle has no outside funding, and has been profitable since its inception.[13]

Overview edit

The network/app operates in a similar way to many dating sites: there are "like" functions, photo browsing, profile building, as well as ways to interact and chat. The app focuses on accountability to encourage respect and uses social network analysis for making connections.[14] The website also has features similar to Facebook. Users post plans to go out to bars and clubs; users traveling to London can ask for advice and meet-ups.[15] Members of Inner Circle get to invite five friends each, who are screened before approval.[16] Users can access the platform through a website, or an iOS or Android app.[17]

Inner Circle hosts offline events on a regular basis for users located in Amsterdam, London, Paris, Milan, Barcelona and Stockholm.[18][19][20]

Awards and nominations edit

  • Newcomer Website of the Year at the UK dating awards (2014, won)[21]
  • Best London Dating Event at the UK dating awards (2014, won)[21]
  • Best Dating Events Brand of 2015 at the UK dating awards (2015, won)[21]
  • Best Niche Dating Site 2016 at the Euro Dating Awards (2016, won)[22][23]
  • Online Dating Brand of the Year 2016 at the UK dating awards (2016, won)[24]
  • Most Disruptive Innovator 2017 at Deloitte Technology Fast 50 (2017, won)[25][26]
  • Winner of the Deloitte Technology Fast 50, with 3460% revenue growth (2018, won)[27][28]
  • Ranked in the FT1000 as one of the fastest-growing companies in Europe by the Financial Times (2020, #152)[29]

References edit

  1. ^ Garside, Jen. "The best dating apps for virtual romance". Glamour UK. Retrieved 8 July 2020.
  2. ^ "Duedil: Circle Imperium B.V." Duedil 15 September 2016.
  3. ^ a b van Groningen, Elco "The Next Global Tech Hotspot? Amsterdam Stakes Its Claim" Bloomberg 23 May 2016.
  4. ^ Dixon, Louise "Online daters looking for more than endless swiping" Associated Press, 21 February 2020
  5. ^ C van Berkel, "De mens achter", Elsevier 20 May 2013, p. 82.
  6. ^ Smith, Rebecca "Meet the entrepreneur playing Cupid" Management Today 11 March 2016.
  7. ^ Hackett, Geraldine "Get your startup off the ground by studying a master's" The Guardian 12 June 2015.
  8. ^ McCrum, Kirstie "Exclusive dating app launched for ambitious and elite professionals - would you pass the criteria?" Mirror 2 June 2015.
  9. ^ Shead, Sam "An elite dating app is trying its luck in edgy Berlin" Business Insider 10 August 2016.
  10. ^ Kraak, Haro, "Internetdaten is ook onder jongeren sociaal geaccepteerd geraakt", de Volkskrant 21 December 2013.
  11. ^ "Inner Circle Completes Rebrand and Introduces New Logo". Global Dating Insights. 26 June 2020. Retrieved 8 July 2020.
  12. ^ "Liefdewerk Duur Papier", Quote, 362 (December 2014), p. 90-97.
  13. ^ Prosser, David "Small Business Person of The Week: Singles on our site are able to meet like-minded people" The Independent 15 February 2016
  14. ^ Murcoch, Cassie "No ghosts allowed: An elite dating app makes you mind your manners" Mashable 19 May 2017.
  15. ^ Barry, Joshua "We checked out the London dating app that is restricted to successful attractive people only" Business Insider 24 March 2015.
  16. ^ Benmiloud, Hadjar "Piloot (32) zoekt vrouw met status" Metro International 3 April 2013.
  17. ^ Masters, Dave "Appy Valentine's weekend - 5 downloads to get you in the mood for love" Mirror, 12 February 2016
  18. ^ M. Straathof, "We maken een kringetje van jongens en van meisjes", De Parool 16 March 2013, p. 24-27.
  19. ^ Hancock, Lucy "Looking for Love with London's Horny Poshos at an Elite Dating Night" VICE 19 June 2015.
  20. ^ Alderton, Dolly "It's a date" Sunday Times, 5 April 2015
  21. ^ a b c "Winners". UK Dating Awards. Retrieved 27 May 2015.
  22. ^ "Winners". Euro Dating Awards. Retrieved 25 May 2016.
  23. ^ Smit, Maxime "Joods daten? Daten voor baardliefhebbers? Bestaat." Het Parool, 13 May 2016
  24. ^ "Winners". UK Dating Awards. Retrieved 23 October 2017.
  25. ^ "Winners". Deloitte. Retrieved 23 October 2017.
  26. ^ Redactie, Emerce "SendCloud snelst groeiende technologiebedrijf van Nederland" Emerce, 13 Oct 2017
  27. ^ Deloitte "Ranking Technology fast 50 2018" Archived 14 November 2018 at the Wayback Machine Deloitte Fast 50
  28. ^ Janssen, Remco "Move over Tinder, the Netherlands’ hottest dating app just won Deloitte Technology Fast 50" Silicon Canals, 12 Oct 2018
  29. ^ Kelly, Maxine "FT 1000: the fourth annual list of Europe's fastest-growing companies" Financial Times, 02 March 2020

External links edit