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LD was first launched in Russia in 1999 [2] , and was bought in 2000 by the UK-based Gallaher Group [3], which in turn was acquired by Japan Tobacco International (JTI) in 2007 [4][5].

In 2016, JTI announced it would introduce the LD brand on the United States cigarette market with the Red, Silver, and Menthol (Green) varieties [2]. The brand would become a discount brand and would have a $2.81-a-pack price tag [2]. It aimed to challenge discount brands such as L&M, which cost $3.69, and Pall Mall which cost $3.49 [2]. LD was introduced in North Carolina and South Carolina to act as a test market, later expanding into several other states in the United States [1][2][6][7][8][9][10].

The brand is now manufactured in multiple locations around the world and is available in more than 50 countries [11]. 89.217.29.229 (talk) 13:31, 17 July 2024 (UTC)Reply

Hi! Thank you for your patience with this edit request. Could you please clarify what your relationship is with LD and explain why you want these changes made? I am not sure which information you think is incorrect. Also, please format your citations using the instructions at Help:Introduction to referencing with VisualEditor/2. Rusalkii (talk) 05:21, 26 August 2024 (UTC)Reply
  Not done: Request is via an IP address with no disclosure of the conflict of interest. No rationale provided for changes. No response to request above, which is now a month and half old. Axad12 (talk) 21:04, 8 October 2024 (UTC)Reply