Talk:Individual branding

Unreliable citations, uncited statements and missing example information

I've done a copy-edit pass-through on this article, as it read partly as a marketing textbook/lecture and partly as an advertisement. I wanted to make notes of some areas of improvements for this article I noticed while doing so.

I've applied the refimprove template for the reasons that:

1. A number of citations are dubious (e.g. slideshare, random blogs)
2. A few statements and figures need to be cited. I've marked them. Some do not clearly add to the subject as-is (see my last point below), but I've elected to leave them for the time being.

There are also a few statements that I believe need clarification or more concrete discussion, as they are highly vague (see the clarify tags). For instance, the advantage "Reduced corporate identity attached to a product allows brands to be positioned differently;" - a more concrete example or explanation of "positioned differently" (or a relevant link) would make it clearer to readers. Similarly, "Instability within a company can occur" - how does individual branding potentially lead to this?

Finally, I find that the Examples section is very "surface-level" - it shows that these gigantic companies have a number of brands, and mentions their numbers vaguely (non-sequitur?), but doesn't discuss how these companies make effective use of individual branding, or how it defined the company's early success, etc. - understanding the mechanics through the examples would make a more solid article IMO.

-- Laogeodritt ^{[ Talk | Contribs ]} 23:02, 6 November 2017 (UTC)