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Latest comment: 15 years ago2 comments2 people in discussion
In reviewing the "customer satisfaction" article, I posit that this article (customer satisfaction research) should stand alone. It is in need of additional, detailed material, but it is at this time only a "stub." "Customer satisfaction research" seems to hold more potential than the topic "customer satisfaction" in that "customer satisfaction research" is concerned with defining that state, measuring what has been defined and analyzing those data, and applying the resulting information so as to positively influence customer experience resulting in increased customer satisfaction. As it stands, the article on "customer satisfaction" seems more focused on describing that state and introducing the practices of a handful of services providers.
