This is non-profit organization's page explaining Be The Match; the new name and public awareness campaign for the National Marrow Donor Program. Since Be The Match is the public-facing, brand identity for NMDP, it needs it's own page. BeTheMatch (talk) 18:45, 10 April 2009 (UTC)
- The point isn't whether Be The Match needs its own page; it's whether an encyclopedia needs a separate page for a "brand identity" when it already has a page for the National Marrow Donor Program. I'm redirecting this page to the National Marrow Donor Program. If you feel that we should have any more information about this programme then please add it to that page. Phil Bridger (talk) 18:54, 10 April 2009 (UTC)