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Basico was(is?) a corporation that one can retain to shape one's behavioral image, If one is too brusk or authoritarian they will facilitate your re-imaging to a more attractive personality. They were typically used to reshape the personalities of politicians, sports figures and others that had a significant public image.
Michael Rogers — Preceding unsigned comment added by 75.15.116.102 (talk) 23:29, 13 September 2014 (UTC)