Wikipedia

TV Morena

TV Morena is a Brazilian television station based in Campo Grande, capital of the state of Mato Grosso do Sul. It operates on channel 6 (UHF digital 30) and is affiliated to TV Globo. It belongs to Rede Matogrossense de Comunicação, a television network of the Zahran Group that operates in the states of Mato Grosso do Sul and Mato Grosso, with TV Morena being the network head for the former, as well as the first broadcaster of the network to be founded, in 1965.

TV Morena (ZYA 942)
Channels
Programming
AffiliationsTV Globo
Ownership
Owner
  • Rede Matogrossense de Comunicação
    (Grupo Zahran)
  • (Televisão Morena Ltda.)
History
FoundedDecember 25, 1965 (1965-12-25)
First air date
December 25, 1965 (58 years ago) (1965-12-25)
Former channel number(s)
  • Analog:
  • 6 (VHF, 1965–2017)
TV Excelsior (1965–1969)
Rede Tupi (1965–1976)
REI (1965–1976)
Technical information
Licensing authority
ANATEL
ERP6 kW
Transmitter coordinates20°28′46.3″S 54°36′1.2″W / 20.479528°S 54.600333°W / -20.479528; -54.600333
Links
Public license information
Profile
Websiteredeglobo.globo.com/tvmorena

History

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In 1963, the brothers Eduardo, Nagib and Ueze Zahran, owners of the gas trading company Copagaz, requested concessions from the National Telecommunications Council for television operations in the cities of Cuiabá, Campo Grande and Corumbá, in the state of Mato Grosso.[1][2] The second one was even disputed by a local merchant, who ended up giving up on getting it.[3][4] Ueze went to Rio de Janeiro to contact journalist Antonieta Ries Coelho and leave her responsible for providing documentation for the process.[1][2] The following year, so that Campo Grande could receive its first broadcaster, brokers from the Zahran firm began selling television sets purchased in São Paulo to the population in anticipation of the launch of TV Morena,[4][5] whose VHF channel 6 was granted by decree published in the Official Gazette of the Union on October 12, 1965.[6][3][4][2]

The transmission tests were carried out in the first days of December of that year, with images generated from an improvised studio in Jorge Zahran's residence for televisions located in parts of the city.[2][7] TV Morena officially went live on December 24, Christmas Eve, in an event partially interrupted by a power outage that was attended by then-mayor Mendes Canale and blessed by Bishop Dom Antônio Barbosa.[8] During this period, the station showed programs from TV Excelsior and TV Record, and had five hours of local programming.[4]

Subsequently, the Zahran Group opened stations in Cuiabá (TV Centro América) and Corumbá (TV Cidade Branca).[3] With others in the state, they would form Rede Matogrossense de Televisão,[9] which in 1976 affiliated with Rede Globo.[3] In 1977, the dismemberment of the current state of Mato Grosso do Sul began,[10] where TV Morena and TV Cidade Branca began to generate their programming, while TV Centro América was responsible for Mato Grosso, giving birth to the bi-statal character of RMT as a television network.

On November 11, 2011, the station signed an agreement with the Football Federation of Mato Grosso do Sul to exclusively broadcast the Sul-Mato-Grossense Football Championship from the 2012 edition onwards.[10] The tournament was shown on the channel until 2021, when the contract with the federation was not renewed.[11]

Technical information

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Virtual channel Digital channel Screen Content
6.1 30 UHF 1080i TV Morena/Globo's main schedule

With the equipment for digital signal transmission, such as cameras, editing lines and transmitter, acquired in advance,[12] TV Morena was authorized to operate on channel 30 UHF after signing an act by the Secretary of Electronic Communication Services of the Ministry of Comunicações Zilda Beatriz de Abreu on May 4, 2009, launching it on the same day.[13][14]

Based on the federal decree transitioning Brazilian TV stations from analogue to digital signals, TV Morena, as well as the other stations in Campo Grande, ceased broadcasting on VHF channel 6 on October 31, 2018, following the official timeline from ANATEL.[15]

Programming

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In addition to retransmitting TV Globo's national programming, TV Morena produces and broadcasts the following programs:

  • Bom Dia MS: News, with Maurren Mattiello;
  • MSTV 1.ª edição: News, with Bruna Mendes;
  • Globo Esporte MS: Sports news, with Átilla Eugênio;
  • MSTV 2.ª edição: News, with Lucimar Lescano;
  • Meu MS: Entertainment, with Ellen Rocha, Gê Louveira and Raul Ruffo;
  • Mais Agro: Agribusiness news, com Edevaldo Nascimento

Since February 1, 2021, TV Morena and its stations in the interior of the state have shown the news program Hora Um da Notícia with a one-hour delay, to broadcast Bom Dia MS at a time accessible to the public. To make this happen, the broadcaster shows the Terra da Gente program before the news, produced by EPTV, the network's affiliate in the interior of São Paulo. Several other programs made up the broadcaster's schedule and were discontinued:

  • Calouros da Chimbica
  • Módulo 6
  • Morena Esporte
  • Notícias do Dia
  • Variedades na TV

Relayers

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List of relay stations
City Analog Digital City Analog Digital City Analog Digital
Água Clara 07 - Anastácio 10 30 Aquidauana - 10 (30)
Bandeirantes 02 - Bodoquena 12 30 Bonito 07 30
Camapuã 07 - Chapadão do Sul 04 - Corguinho - 12 (30)
Costa Rica 04 29 Coxim 09 - Jardim 05 -
Miranda - 05 (31) Nioaque 08 - Nova Alvorada do Sul 03 -
Paraíso das Águas 09 - Pedro Gomes 03 - Porto Murtinho 06 30
Ribas do Rio Pardo 13 - Rio Negro 11 - Rio Verde de Mato Grosso 12 -
São Gabriel do Oeste 10 30 Sonora 13 -

References

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  1. ^ a b Sotana, p. 117
  2. ^ a b c d Edvaldo Correa Sotana. Fontes e elementos teórico-metodológicos para compor a história da televisão no sul de Mato Grosso: observações sobre a trajetória da TV Morena (1963-1976) (PDF) (Report) – via XXIX Simpósio Nacional de História.
  3. ^ a b c d Sotana, p. 118
  4. ^ a b c d Edvaldo Correa Sotana. NOTAS SOBRE A HISTÓRIA DA TV NO ESTADO DE MATO GROSSO: DO PROJETO AS PRIMEIRAS TRANSMISSÕES DA TV MORENA (1963-1965) (PDF) (Report) – via XXVII Simpósio Nacional de História.
  5. ^ Sotana, pp. 123 e 124
  6. ^ Branco, Humberto de Alencar Castelo (12 October 1965). "DECRETO Nº 56.977, DE 1º DE OUTUBRO DE 1965". pt:Diário Oficial da União. p. 10395 (Section 1).
  7. ^ Sotana, p. 127
  8. ^ Sotana, pp. 127 e 128
  9. ^ "TV Morena: história que começou a ser contada há mais de 45 anos". Rede Globo. 10 March 2017.
  10. ^ Arruda, Fabiano (11 November 2011). "Campeonato Estadual será transmitido a partir de 2012 e fica mais curto". Campo Grande News.
  11. ^ Vidmantas, Rogério (3 January 2022). "Sem TV Morena, Federação busca opções para transmissão do Estadual". Capital News.
  12. ^ Murad, Fernando (7 April 2008). "Digitalização e ampliação do sinal estão na pauta". Meio & Mensagem. TV-Pesquisa.
  13. ^ Abreu, Zilda Beatriz Silva de Campos (4 May 2009). "PORTARIA Nº 191, DE 30 DE ABRIL DE 2009". Diário Oficial da União.
  14. ^ "TV Morena inicia hoje transmissões do sinal digital em Campo Grande". Fátima News. 4 May 2009.
  15. ^ Rabelo, Cleber (1 October 2018). "Sinal analógico de TV será desligado no dia 31 de outubro em Campo Grande e Terenos". Midiamax.
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