TV3 Norway is a commercial television channel targeting Norway owned by Viasat, which is a part of the Swedish media group Modern Times Group. It was separated from the common Swedish-Norwegian feed in the early 1990s.
|Launched||31 December 1987 (Swedish-Norwegian feed)|
|Owned by||Modern Times Group|
|Audience share||6,9% (July 2009, )|
|Canal Digital||Channel 10|
Unlike its main rivals, NRK, TV 2 and TVNorge, the channel does not broadcast from Norway but from West Drayton, Middlesex in the United Kingdom, even if the channel is almost solely aimed at Norwegian viewers. This excludes the channel from the strict rules in Norway that apply to advertising (ban on advertisements aimed at children or interrupting programs). Also unlike the other main channels, it wasn't available on analogue terrestrial, having to rely on satellite and cable television for its distribution. With the launch of digital terrestrial television in October 2007, the channel became available terrestrially.
On 3 August 2009 TV3 launched a new visual identity and a new logo. The new visual identity mostly uses purple colour. The identity will also be rolled out to Denmark and Hungary, but TV3 Norway was the first to use it.
On 1 August 2011 TV3 launched a new visual identity and a new logo, which used mostly yellow colour. The old logo is still used in the other countries.