Wikipedia

Srikumar Misra

Srikumar Misra is an Indian serial entrepreneur known for founding Milk Mantra,[1] a dairy foods company based in Odisha.[2] Misra launched the company in 2009, and it was India's first agri-foods company to get venture capital backing.[3] Before this, Misra was a director at Tetley and a senior executive at the Tata Group.[4] He was also part of Yale University's World Fellows Program in 2021.[5] His work has been included in case studies at business schools like Stanford Graduate School of Business and the Indian Institute of Management Ahmedabad.[6] He has also been extensively featured in the Wall Street Journal,[2][7] Bloomberg,[8] Forbes,[4] Fortune,[9] Economic Times, and Financial Times.[10]

Srikumar Misra
Born
Cuttack, Odisha, India
NationalityIndian
EducationMasters in Business Administration (MBA)
Alma materXavier Institute of Management
University of Texas at Austin

Education

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Misra was born in Cuttack, Odisha. He earned a masters degree in business administration from Xavier Institute of Management[5] and pursued a postgraduate program from the University of Texas at Austin.[11]

Career

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Misra headed the mergers and acquisitions department at Tetley, a London-based tea company owned by the Tata Group.[12] He left this job to set up a food business to address the trust issues between consumers and food in India, caused by opaque supply chains and adulterated food.[13] Along with his wife Rashima Misra, he founded a dairy food company called Milk Mantra in Bhubaneswar in August 2009.[14][15] They spent two years raising funds from 22 angel investors and Aavishkaar Venture Capital.[citation needed]

Milk Mantra began operations in 2012. Misra launched the ready-to-drink milk beverage MooShake. The brand was piloted in Bengaluru and Hyderabad,[4][16] where it gained popularity.[17] He received a patent for MooShake in the US.[18] In 2013, Stanford Business School did a three-part case study on Milk Mantra and Aavishkaar about raising VC funding in India.[19] In June 2016, RBI Governor Raghuram Rajan visited Milk Mantra's plant and met its management, employees and some women farmers to understand the business model of the startup which sources its main product,[20] milk from 40,000 farmers in the state[21] through the Ethical Milk Sourcing (EMS) programme.[22][23] In 2018, during a state visit to Bhubaneswar for the 'Commonwealth Lunch', the British High Commissioner to the Republic of India, Dominic Asquith, his wife and the Deputy High Commissioner, Bruce Bucknell, visited the Milk Mantra office.[24]

In 2014, Misra received the Emerging Business Leader Award for his work supporting rural entrepreneurs in Odisha.[25] In 2016, he received the John P. McNulty Prize for his innovative social impact ventures.[26]

Case studies

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  • "VC Decision-Making in India: Aavishkaar and Milk Mantra (A)". Stanford Graduate School of Business. Retrieved 2024-05-23.

References

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  1. ^ John, Nirmal (2016-05-10). "The toast of Odisha". Fortune. Retrieved 2024-05-23.
  2. ^ a b "A Milk Startup Takes On 300 Million Cows". Wall Street Journal. 7 July 2018. Retrieved 2024-05-23.
  3. ^ "Dairy Startup Milk Mantra Sees Bigger Market Share in Eastern India". Bloomberg. 21 July 2021. Retrieved 2024-05-23.
  4. ^ a b c Singh, Rajiv (23 February 2021). "Milk Mantra: Unsettling The Dairy Biggies With Premium Play". Forbes India. Retrieved 2024-05-23.
  5. ^ a b University, X. I. M. (2020-02-09). "Alumni Achievements - XIM University". Retrieved 2024-05-23.
  6. ^ "XIMB-Emylon School students visit Milk Mantra". Odisha Diary, Latest Odisha News, Breaking News Odisha. 2019-02-21. Retrieved 2024-05-23.
  7. ^ "One Tech Startup, 300 Millions Cows". The Wall Street Journal.
  8. ^ Parija, Pratik (22 July 2021). "U.S. DFC-Backed Indian Firm to Help Users Trace Origin of Milk". Bloomberg News. Retrieved 2024-05-23.
  9. ^ "The Dairy Disruptors". www.fortuneindia.com. 2022-04-12. Retrieved 2024-05-23.
  10. ^ "Case studies: investing in bottom of pyramid". Financial Times. Retrieved 2024-05-23.
  11. ^ "Srikumar Misra – Maurice R. Greenberg World Fellows Program". worldfellows.yale.edu.
  12. ^ "Regional companies outpacing dairy majors in India". Business Today. 2019-06-27. Retrieved 2024-05-23.
  13. ^ "How Milk Mantra Became The Taste Of Odisha". Forbes India. Retrieved 2024-05-23.
  14. ^ "VCs get gung-ho about start-ups". The Financial Express. 2011-08-07. Retrieved 2024-05-23.
  15. ^ "Cashing in on cows, Milk Mantra style".
  16. ^ "Milk Mantra wants to target Rs 1000 crore revenue in five years". www.fortuneindia.com. 2021-07-11. Retrieved 2024-05-23.
  17. ^ Ranjan Mishra, Bibhu (June 7, 2015). "Milk Mantra, Odisha based dairy product start-up, makes national foray". Business Standard. Retrieved 2024-05-23.
  18. ^ Abrar, Peerzada (9 January 2019). "Dairy farms employ tech to ramp up production, offer milk that's pure". Business Standard India. Retrieved 2024-05-23.
  19. ^ Strebulaev, Ilya A.; Randolph, Justin. "VC Decision-Making in India: Aavishkaar and Milk Mantra (A)". Stanford Graduate School of Business. Retrieved 2024-05-23.
  20. ^ Singh, Rajiv (2016-06-22). "Start-up Milk Mantra churns Rs 120 cr in 4 years, compelling Raghuram Rajan to take notice". The Economic Times. ISSN 0013-0389. Retrieved 2024-05-23.
  21. ^ "Moo-er & Shaker: This is how Milk Mantra caught RBI governor's interest - ET BrandEquity". Retrieved 2024-05-23.
  22. ^ "British team hails milk supply chain". The Indian Express. Archived from the original on August 24, 2012.
  23. ^ "We want to transform India's food value chain: Srikumar Misra of Milk Mantra". Money Control. Retrieved 2024-05-23.
  24. ^ "British High Commissioner to India visits Milk Mantra's corporate office". The Statesman. 27 March 2018. Retrieved 2024-05-23.
  25. ^ "Milk Mantra founder bags OdishaInc Emerging Business Leader Award". Odisha Diary. 17 November 2014. Archived from the original on 2016-08-18. Retrieved 2024-05-23.
  26. ^ "Introducing the 2019 McNulty Prize Laureates". McNulty Foundation. 2024-05-22. Retrieved 2024-05-23.
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