SharkNinja (officially, SharkNinja Operating LLC) is an American designer, marketer and distributor of home devices and appliances.[1][2] It is based in Needham, Massachusetts,[1][2] near Boston. The company's name is formed by combining its two primary brands: Shark, which mainly produces vacuum cleaners and similar devices; and Ninja, which focuses on kitchen appliances such as blenders, multicookers, air fryers, and coffee makers.[3]

SharkNinja Operating LLC
FormerlyEuro-Pro Operating LLC (1993–2015)
HeadquartersNeedham, Massachusetts

History and descriptionEdit

Formerly established as Euro-Pro Operating LLC in 1994, the company changed its name in 2015 to capitalize on its brand names' prominence and popularity.[4] In 2017 the company was acquired by CDH Private Equity from Weston Presidio and American Capital.[2] As of 2020, it has offices in ten countries and holds over 550 patents, used in over 150 products.[5]



  • Vacuum Cleaners
    • Handheld Vacuums
    • Robot Vacuums
    • Stick Vacuums (corded and cordless)
    • Upright Vacuums
    • Cylinder Vacuums
  • Steam Irons
  • Steam Mops
  • Air Purifier
  • Hair Dryer


  • Air fryer
  • Blenders
  • Coffee and tea makers
  • Food processors
  • Multicookers
  • Toaster oven/air fryer
  • Cookware
  • Ice cream maker


  1. ^ a b "SharkNinja". Retrieved July 10, 2020.
  2. ^ a b c "CDH Private Equity Acquires SharkNinja Operating". Mergr. 2017. Retrieved July 10, 2020.
  3. ^ "Ninja". SharkNinja Operating LLC. Retrieved July 10, 2020.
  4. ^ "Euro-Pro Cleans Up with New SharkNinja Identity" (Press release). Newton, Massachusetts: SharkNinja Operating LLC. July 22, 2015. Retrieved July 10, 2020 – via
  5. ^ "Our company". SharkNinja Operating LLC. Retrieved July 10, 2020.