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Seth W. Godin is an American author and former dot com business executive.[1][2][3]

Seth Godin
Seth Godin in 2009.jpg
Godin in 2009
Alma materStanford University
Tufts University
OccupationAuthor, entrepreneur
Spouse(s)Helene Aronson



After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City.[4] He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.[5]

Business venturesEdit

Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake.[4][6] At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million[7][8] and became Yahoo's vice president of direct marketing.[9]

In March 2006, Godin launched Squidoo.[10] In July 2008, Squidoo was one of the 500 most visited sites in the world.[11] By 2014, it was no longer considered financially viable and was sold to HubPages.[12]


Godin is the author of 18 books. Free Prize Inside was a Forbes Business Book of the Year in 2004,[13] while Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years.[14] The Dip was a Business Week and New York Times bestseller;[15][16] Business Week also named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015.[17] In the early 1990s, he curated a 10-book series for children titled Worlds of Power. Each of the book's plots is based on a video game.[18]

In June 2013, Godin raised more than $250,000 from readers with a Kickstarter campaign, which in turn secured him a book contract with his publisher for his book "The Icarus Deception."[1]

Godin was inducted into the American Marketing Association's Marketing Hall of Fame in 2018.[19]


Seth Godin's blog was named by Time among its 25 best blogs of 2009.[20]


Seth Godin's podcast started on 14 February 2018 and is named Akimbo. Episode 1 of the podcast is entitled The Grand Opening and subtitled "Hype, hoopla and the bally".


  • Godin, Seth (1993). The Smiley Dictionary. Berkeley: Peachpit Press. ISBN 1-56609-008-3.
  • Godin, Seth (1995). eMarketing: Reaping Profits on the Information Highway. New York: Berkley Pub. Group. ISBN 0-399-51904-1.
  • Godin, Seth (1999). Permission marketing: turning strangers into friends, and friends into customers. New York: Simon & Schuster. ISBN 0-684-85636-0.
  • Godin, Seth (1998). If You're Clueless about Selling: And Want to Know More. Dearborn Financial Publishing. ISBN 0-793-12989-3.
  • Godin, Seth (2001). Unleashing the Ideavirus. New York: Hyperion. ISBN 0-7868-8717-6. – Detailing the idea of Viral marketing
  • Godin, Seth (2002). The Big Red Fez: How To Make Any Web Site Better. New York: Free Press. ISBN 0-7432-2790-5.
  • Godin, Seth (2002). Survival is not enough: zooming, evolution, and the future of your company. New York: Free Press. ISBN 0-7432-2571-6.
  • Godin, Seth (2003). Purple Cow: Transform Your Business by Being Remarkable. New York: Portfolio. ISBN 1-59184-021-X.
  • Godin, Seth (2004). Free Prize Inside!: The Next Big Marketing Idea. New York: Portfolio. ISBN 1-59184-041-4.
  • Godin, Seth (2005). All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. New York: Portfolio. ISBN 1-59184-100-3.
  • Godin, Seth; the Group of 33 (2005). The Big Moo: Stop Trying to be Perfect and Start Being Remarkable. New York: Portfolio. ISBN 1-59184-103-8.CS1 maint: Multiple names: authors list (link)
  • Godin, Seth (2006). Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas. New York: Portfolio. ISBN 1-59184-126-7.
  • Godin, Seth (2007). The Dip: A Little Book That Teaches You When to Quit (and When to Stick). New York: Portfolio. ISBN 1-59184-166-6.
  • Godin, Seth (2008). Meatball Sundae: Is Your Marketing out of Sync?. New York: Portfolio. ISBN 1-59184-174-7.
  • Godin, Seth (2008). Tribes: We Need You to Lead Us. Portfolio. ISBN 1-59184-233-6.
  • Godin, Seth (2010). Linchpin: Are You Indispensable?. Portfolio. ISBN 1-59184-316-2.
  • Godin, Seth (2011). Poke the Box. Portfolio. ISBN 1-936719-00-2.
  • Godin, Seth (2011). We Are All Weird. The Domino Project. ISBN 1-936719-22-3.
  • Godin, Seth (2012). The Icarus Deception: How High Will You Fly?. Portfolio. ISBN 0-6709-2292-7.
  • Godin, Seth (2012). V Is for Vulnerable: Life Outside the Comfort Zone. Portfolio. ISBN 978-1591846109.
  • Godin, Seth (2013). Whatcha Gonna Do with That Duck?: And Other Provocations. Portfolio. ISBN 978-15918-4609-3.
  • Godin, Seth (2014). What To Do When It's Your Turn (and it's always your turn). Seth Godin. ISBN 978-19367-1931-0.
  • Godin, Seth (2018). This Is Marketing: You Can't Be Seen Until You Learn To See. Seth Godin. ISBN 978-0-525-54083-0.

Personal lifeEdit

Godin and his wife Helene live in Hastings-on-Hudson, New York with their two sons.[21]


  1. ^ a b Trachtenberg, Jeffrey (June 24, 2012). "Giving Book Readers a Say". Wall Street Journal. Retrieved 18 July 2017.
  2. ^ Walker, Rob (November 14, 2014). "Self-Promotion, but With Self-Respect". New York Times. Retrieved 18 July 2017.
  3. ^ Adams, Bryan (April 28, 2016). "The 3 Rules of Successful Business as Taught by Seth Godin (and Your Mother)". Inc. Retrieved 18 July 2017.
  4. ^ a b Kuntz, Mary (September 9, 1998). "Entrepreneur Profiles: Point, Click--And Here's The Pitch: Yoyodyne uses prizes to get you to read those online ads". BusinessWeek. Retrieved December 20, 2014.
  5. ^ Taylor, William C. (March 31, 1998). "Permission Marketing". Fast Company. Retrieved October 8, 2017.
  6. ^ Yahoo! to Acquire Yoyodyne, Earthweb News, October 12, 1998, archived from the original on 2005-02-14
  7. ^ Junnarkar, Sandeep. "Yahoo to buy Yoyodyne". CNET News. Retrieved 19 December 2013.
  8. ^ Yahoo Acquiring Yoyodyne October 12, 1998.
  9. ^ "Speaker: Seth Godin". Business Week's "Ultimate Entrepreneur for the Information Age". Special Libraries Association. June 18, 2008. Archived from the original on July 4, 2008. Retrieved December 20, 2014.
  10. ^ Eric Enge Interviews Seth Godin on Stone Temple Consulting. June 20, 2007
  11. ^ Traffic Details: on Retrieved July 18, 2008
  12. ^ "Seth Godin's Squidoo Acquired by HubPages". SearchEngineWatch. August 19, 2014.
  13. ^ " Business Book of the Year". Forbes. Retrieved 2014-01-20."
  14. ^ Hogan, Ron (2005-05-16). "How to Succeed in Business (Books)". Publishers Weekly. Retrieved 2014-01-20."...reports that the two-year-old title has more than 150,000 copies in print after 23 printings"
  15. ^ Business Week Bestseller List: October 8th, 2007
  16. ^ New York Times Bestseller List: June 8th 2007
  17. ^ Feloni, Richard (November 13, 2015). "20 of the best books by the most influential thinkers in business". Business Week. Retrieved October 8, 2017.
  18. ^ People (magazine), July 30, 1990, "Worlds of Power" series review by Ralph Novak
  19. ^ Richards, Katie. "Meet the 3 Newest Members to The American Marketing Association's Marketing Hall of Fame". Retrieved 4 June 2018.
  20. ^ "Seth Godin's Blog". Time. Retrieved October 8, 2017.
  21. ^ Seth Godin on Stepping Up and Making it Happen

External linksEdit