Sergio Bucher Rodriguez (born November 1963)[1] is a dual-nationality Spanish/Swiss businessman. He became the chief executive of Debenhams in October 2016, succeeding Michael Sharp. He stepped down in 2019 as the business was taken over by lenders.[2][3] He currently serves as Member of the executive board for the Otto Group [4] and Non-executive director for Namshi.com in Dubai.[5]

Sergio Bucher
Born (1963-11-07) 7 November 1963 (age 60)
La Chaux-de-Fonds, Switzerland
NationalitySwiss/Spanish
EducationEngineer in Applied Mathematics, Ecole Polytechnique Fédérale de Lausanne
OccupationBusinessman
EmployerOtto Group

Early life edit

He is half Spanish and half-Swiss.[6] He studied Applied Mathematics Engineering at the École Polytechnique Fédérale de Lausanne.

Career edit

From 1987 to 1997 he worked for DuPont. He worked from 1998 to 2000 at Grupo Cortefiel in Spain, then from 2000 to 2003 at Inditex in Spain where he founded Inditex's lingerie chain Oysho.[7] From 2004 to 2008 he was general manager for Retail at Nike, Inc. for EMEA, and retail director of Spain and Portugal. He worked from 2009 to 2013 for Puma SE as general manager of global retail.

From 2013 to 2016 he headed Amazon's fashion business in Europe [8] where he centralised fashion activities and opened one of the largest digital content factories in Europe in Shoreditch (London) [9]

In May 2016, it was announced that he would become the chief executive of Debenhams in October 2016.[10] Sergio Bucher was at the helm for three years and oversaw its collapse into administration.[11]

In February 2020, he joined the Otto Group (Otto GmbH) as member of the executive board for Retail and Brands [12] where he oversees a portfolio of multichannel companies such as Crate & Barrel, Freemans & Grattan plc, Manufactum or the sourcing operations of the Otto Group.

References edit

  1. ^ "Companies House". Archived from the original on 2017-04-28. Retrieved 2017-04-27.
  2. ^ Wood, Zoe (2019-04-18). "Debenhams boss steps down with £700,000 payoff". The Guardian. ISSN 0261-3077. Archived from the original on 2021-01-30. Retrieved 2023-05-26.
  3. ^ "Debenhams CEO Bucher Steps Down Following Takeover by Lenders". Bloomberg.com. 2019-04-18. Archived from the original on 2019-05-04. Retrieved 2023-05-26.
  4. ^ "Sergio Bucher: Member of the Executive Board, Brands and Retail". Archived from the original on 2021-12-09. Retrieved 2021-03-25.
  5. ^ "Namshi General Trading LLC - Relationship Science". relationshipscience.com. Archived from the original on 2021-09-08. Retrieved 2021-09-08.
  6. ^ "Profile: Debenhams unearths 'real find' in new boss Sergio Bucher". Retail Week. Archived from the original on 2016-07-01. Retrieved 2016-05-27.
  7. ^ "Oysho, la lingerie en toute liberté". LSA. 21 February 2002. Archived from the original on 1 April 2017. Retrieved 25 March 2021.
  8. ^ Gale, Adam. "Who is Debenhams CEO Sergio Bucher?". Haymarket Business Interactive. Archived from the original on 2016-05-27. Retrieved 2016-05-27.
  9. ^ "Amazon UK to open a studio in Shoreditch". Retail Gazette. 25 November 2014. Archived from the original on 20 May 2022. Retrieved 25 March 2021.
  10. ^ "Amazon executive to take the reins at Debenhams". The Telegraph. 26 May 2016. Archived from the original on 14 November 2017. Retrieved 4 April 2018.
  11. ^ "Debenhams boss steps down with £700,000 payoff". the Guardian. 18 April 2019. Archived from the original on 30 January 2021. Retrieved 24 January 2021.
  12. ^ "Ex-Debenhams chief Sergio Bucher joins Germany's Otto". Fashion Network. 7 January 2020. Archived from the original on 27 February 2021. Retrieved 25 March 2021.