SeatGuru.com is a website that features aircraft seat maps, seat reviews, and a color-coded system to identify superior and substandard airline seats. It also features information about in-flight amenities and airline specific information regarding Check-in, Baggage, Unaccompanied Minors and Traveling with Infants and Pets.
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In October 2001, frequent business traveler Matthew Daimler launched SeatGuru.com. Each seat is color-coded, with green being a "good seat", red being a "poor seat", and yellow being a "be aware" seat, meaning that there is some information that you should know about the seat (less legroom, etc.). Since then, SeatGuru has expanded to more than 700 aircraft seatmaps from more than 95 different airlines.
In August 2003, SeatGuru.com was incorporated in Seattle, WA, following the launch of Google's AdSense program. The AdSense advertising platform helped SeatGuru monetize its website traffic. In March 2007, SeatGuru was purchased by Expedia and later spun off with TripAdvisor.
SeatGuru does not hold up to date information for British Airways seat plans, or aircraft allocated to flights. Since March 2019, SeatGuru has not updated United seating charts for PremiumPlus configured 777/200-300 aircraft. It appears TripAdvisor is not maintaining this product any longer.
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