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Satya Paul

Established in 1985, Satya Paul is India’s premier design label.  The brand is acclaimed for ingenuity in its design sensibility and a vivid color palette.  The brand has grown from strength to strength and is now present at over 36 locations in India and select high street boutiques abroad. Satya Paul also has a strong presence with its e-commerce portal satyapaul.com and presence on all prominent e-commerce websites namely Amazon, Myntra and Jabong.

Satya Paul
Industry Fashion
Founded 1985
Founder Satya Paul
Headquarters Gurgaon, Haryana, India
Key people
Satya Paul
Puneet Nanda
Products Fashion clothing & accessories, Sari
Owner Puneet Nanda
Website SatyaPaul.com

Contents

BeginningEdit

At a time when there was little or no awareness about fashion or the idea of designer brands in India, Satya Paul introduced the idea of choreographed collections in 1985. The brand’s take on print innovations and use of vivid color palettes did not only change the way the consumer previously looked at Sarees but also developed a specific niche for concept-based designs and aesthetics.

With print as its DNA, the brand further evolved to include embellished and hand embroidered sarees. Going back to the roots with contemporary designs on Indian handwoven textiles and weaves which are produced indigenously is the heart and soul of every Satya Paul collection.

Brand PhilosophyEdit

With exemplary designs and a distinct take on print fabrications, Satya Paul created their own niche internationally, reflecting the tastes and aspirations of the wearers. Every Satya Paul print has a distinct personality with three elements playing a role interchangeably: Power, Pop, and Philosophy.

POWEREdit

With compelling, dynamic and energetic concepts, the prints are powerful and polarizing, opening up a bold range of possibilities for the designs.

POPEdit

The vibrant popular culture of art, music, literature, and culture inspire the brand to create beautiful clothes & accessories that draw on youth, colour, and rebellion.

PHILOSOPHYEdit

Satya Paul prints are born from thoughts, reflections, and opinions. Images of desire, struggle, hope, and transformation are woven in with care in strong expressive creations.

Satya Paul’s collections adhere to these three elements in all their designs empowered by the print. We create powerful prints that are a form of communication and inspiration drawn from the free-thinking modern women of today. Saree is the only dress that takes shape of the woman who wears it; the Saree remains central to our design aesthetic. Apart from these, the categories comprise of a full line of women’s wear, a dedicated range of accessories including men’s corporate additions.

CategoriesEdit

Satya Paul's sarees with powerful prints that are a form of communication and inspiration drawn from the free-thinking modern women. Devoting to the crafts, culture, timeless art and crafts and embracing the heritage our country offers.

The vast collection of hand- embroidered sarees make an easy pick for an evening or festive wear. The embellishments give the saree a refined silhouette and add a touch of glamour to the outfit. Beautiful printed Scarves and  shawls taking inspiration from the landscapes, flora-fauna and architectural treasures complete their collection

The Timeless Series By Satya Paul has Satya Paul’s Classic Sarees With The Most Iconic & Timeless Designs that have been created by the House of Satya Paul. Over the past three decades, they have been adorned by the most celebrated names in the Indian Fashion fraternity and our loyal customers from all walks of life.

InspirationEdit

Satya Paul is a lyrical world of color, art, and mystery. The patterns of nature, geometrics of graphics or the details of a rich artistic history find their bearings in the design process.Behind every collection is a story, the aspects of which reach out to the Satya Paul Women across different walks of life.

Collections and inspirations

Artists:

Raza by Raja Ravi Verma

Picasso & Magritte

Chola Bronze Collection

Tarot collection

WWF

Cricket world cup

Think Pink

Sholka

Masaba collections

Sumie

Disney

Tropical Wonder

Mata Hari

Cocktails & Dreams

Star Struck

Bohemian Rhapsody

Rang Brahm & Banaras

Ramayana

Indian summer

Travel Sutra

Devi

FabricEdit

Fabrics quality ingrained in the brand USP, purest fabrics- silk crepes,  georgette satins, georgette, burnouts on ggt satin, cotton lawn, cotton silk, modal satin, specially developed jacquards, silk linens, Indian silk, woven banarasi silks, mugga, and tussar silks.

The complete collection ca be viewed with the look-book available for customers.

Design For a CauseEdit

Think PinkEdit

Satya Paul joined hands with The Women's Cancer Initiative-Tata Memorial Hospital of Mumbai for the project called Think Pink. The project was the brainchild of Mumbai socialite and philanthropist Devieka Bhojwani, who battled with breast cancer and is now fully cured.

Asiatic Library, February 2017Edit

Satya Paul contributed to the renovation of the iconic Asiatic Society of Mumbai, by integrating it in its CSR program keeping up with values of the brand.The Asiatic Society of Mumbai holds great historic significance by preserving utmost rare & precious collection. In association with The Rotary Club of Bombay, we organised an event that raised funds for the cause.

Light of Life Trust, 2015Edit

Satya Paul proudly launched its Corporate Social Responsibility programme “You + Me = Education” for AW' 15.

The programme was dedicated to realize the untapped potential of India's children with a promise to empower and to recognize them as a major resource with the belief that giving education is a gift of ensuring a bright future for a child. Through this exclusive partnership with LOLT, Satya Paul aimed at reinstating and sustaining dropouts in school and equipping them with skills to live in mainstream society. These funds helped the first generation learners receive support and guidance to break out of the vicious circle of poverty and illiteracy.

Social PlatformsEdit

The brand’s social media pages aid in creating a more conversational image online.

All social platforms are it Facebook or Instagram acted as an essential tool to build brand awareness, build trust in the brand and engaging customers along with sharing the company’s passions and build loyal communities.

These platforms assisted in e-commerce and general awareness of new products and collections.

Satya Paul is currently present in the following spheres:

Facebook

Instagram  

Youtube

Store LocationsEdit

There are 36 Satya Paul stores and 1,500 retail points in India and 250 Satya Paul retailers worldwide (as of September 2018).

These stores can be easily located with store.satyapaul.com to locate every store and explore the wide range of women’s wear, accessories including men’s corporate additions.

TimelineEdit

1985

‘Satya Paul’ designer label created

1987

1st-year fashion shows in 5 cities

1988

1st-year top-selling label in sarees

1989

Satya Paul line expands to launch 4 collections

Satya Paul line distributed over 25 cities

1992

All digital design studio setup- location?

1993

Satya Paul label for neck-ties franchised

1996

Satya Paul line sold in Italy, France, Germany

1997

Satya Paul line sold in Dubai

1999

Satya Paul label licensed in Japan sarees

2001

Satya Paul store opens in New Delhi

2001

The Cartier Collection / The World Gold Council show, at Dubai

2002

Satya Paul revives unique fashion events in 6 cities

2003

Satya Paul collection for the Dubai Royal Family.

2004

Satya Paul at Madame Tussauds, London

2004

The designer of the Year- Award by Indian Academy of Art, Culture & Industries

2004

Fall/Winter, Canadian International Fashion Week, Toronto

2005

Spring/Summer, Kuala Lumpur Asia Fashion Week, Malaysia

Inspirational Sarees – Singapore

Fall/Winter, New York / San Francisco / Los Angeles

2006

WWF Endangered Species collection Show at New Delhi

Wills Lifestyle India Fashion Week, A/W

2007

Pratham Show, New York

Ray of Colours Fashion show at London

Wills Lifestyle India Fashion Week, A/W

2008

Wills Lifestyle India Fashion Week, A/W 2008.

2009

Maya at Wills Lifestyle Fashion Week

Signature collection Bridal couture show, at Leela Kempinski

2010

Art of Tarot show at Chennai Fashion Week.

Celebrating 25 years of Satya Paul at the launch of Delhi Eye, Taj Palace, New Delhi.

2013-14

MASABA collection and fashion show

2014-15

Gauri khan- tropical wonder

30 years of Satyapaul

2017

London show

2018

Chennai and Pune shows

ReferencesEdit

External linksEdit