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Established in 1985, Satya Paul is India’s premier design label. The brand is acclaimed for ingenuity in its design sensibility and a vivid color palette. The brand has grown from strength to strength and is now present at over 36 locations in India and select high street boutiques abroad. Satya Paul also has a strong presence with its e-commerce portal satyapaul.com and presence on all prominent e-commerce websites namely Amazon, Myntra and Jabong.
|Headquarters||Gurgaon, Haryana, India|
|Products||Fashion clothing & accessories, Sari|
At a time when there was little or no awareness about fashion or the idea of designer brands in India, Satya Paul introduced the idea of choreographed collections in 1985. The brand’s take on print innovations and use of vivid color palettes did not only change the way the consumer previously looked at Sarees but also developed a specific niche for concept-based designs and aesthetics.
With print as its DNA, the brand further evolved to include embellished and hand embroidered sarees. Going back to the roots with contemporary designs on Indian handwoven textiles and weaves which are produced indigenously is the heart and soul of every Satya Paul collection.
With exemplary designs and a distinct take on print fabrications, Satya Paul created their own niche internationally, reflecting the tastes and aspirations of the wearers. Every Satya Paul print has a distinct personality with three elements playing a role interchangeably: Power, Pop, and Philosophy.
With compelling, dynamic and energetic concepts, the prints are powerful and polarizing, opening up a bold range of possibilities for the designs.
The vibrant popular culture of art, music, literature, and culture inspire the brand to create beautiful clothes & accessories that draw on youth, colour, and rebellion.
Satya Paul prints are born from thoughts, reflections, and opinions. Images of desire, struggle, hope, and transformation are woven in with care in strong expressive creations.
Satya Paul’s collections adhere to these three elements in all their designs empowered by the print. We create powerful prints that are a form of communication and inspiration drawn from the free-thinking modern women of today. Saree is the only dress that takes shape of the woman who wears it; the Saree remains central to our design aesthetic. Apart from these, the categories comprise of a full line of women’s wear, a dedicated range of accessories including men’s corporate additions.
Satya Paul's sarees with powerful prints that are a form of communication and inspiration drawn from the free-thinking modern women. Devoting to the crafts, culture, timeless art and crafts and embracing the heritage our country offers.
The vast collection of hand- embroidered sarees make an easy pick for an evening or festive wear. The embellishments give the saree a refined silhouette and add a touch of glamour to the outfit. Beautiful printed Scarves and shawls taking inspiration from the landscapes, flora-fauna and architectural treasures complete their collection
The Timeless Series By Satya Paul has Satya Paul’s Classic Sarees With The Most Iconic & Timeless Designs that have been created by the House of Satya Paul. Over the past three decades, they have been adorned by the most celebrated names in the Indian Fashion fraternity and our loyal customers from all walks of life.
Satya Paul is a lyrical world of color, art, and mystery. The patterns of nature, geometrics of graphics or the details of a rich artistic history find their bearings in the design process.Behind every collection is a story, the aspects of which reach out to the Satya Paul Women across different walks of life.
Collections and inspirations
Raza by Raja Ravi Verma
Picasso & Magritte
Chola Bronze Collection
Cricket world cup
Cocktails & Dreams
Rang Brahm & Banaras
Fabrics quality ingrained in the brand USP, purest fabrics- silk crepes, georgette satins, georgette, burnouts on ggt satin, cotton lawn, cotton silk, modal satin, specially developed jacquards, silk linens, Indian silk, woven banarasi silks, mugga, and tussar silks.
The complete collection ca be viewed with the look-book available for customers.
Design For a CauseEdit
Satya Paul joined hands with The Women's Cancer Initiative-Tata Memorial Hospital of Mumbai for the project called Think Pink. The project was the brainchild of Mumbai socialite and philanthropist Devieka Bhojwani, who battled with breast cancer and is now fully cured.
Asiatic Library, February 2017Edit
Satya Paul contributed to the renovation of the iconic Asiatic Society of Mumbai, by integrating it in its CSR program keeping up with values of the brand.The Asiatic Society of Mumbai holds great historic significance by preserving utmost rare & precious collection. In association with The Rotary Club of Bombay, we organised an event that raised funds for the cause.
Light of Life Trust, 2015Edit
Satya Paul proudly launched its Corporate Social Responsibility programme “You + Me = Education” for AW' 15.
The programme was dedicated to realize the untapped potential of India's children with a promise to empower and to recognize them as a major resource with the belief that giving education is a gift of ensuring a bright future for a child. Through this exclusive partnership with LOLT, Satya Paul aimed at reinstating and sustaining dropouts in school and equipping them with skills to live in mainstream society. These funds helped the first generation learners receive support and guidance to break out of the vicious circle of poverty and illiteracy.
The brand’s social media pages aid in creating a more conversational image online.
All social platforms are it Facebook or Instagram acted as an essential tool to build brand awareness, build trust in the brand and engaging customers along with sharing the company’s passions and build loyal communities.
These platforms assisted in e-commerce and general awareness of new products and collections.
Satya Paul is currently present in the following spheres:
There are 36 Satya Paul stores and 1,500 retail points in India and 250 Satya Paul retailers worldwide (as of September 2018).
These stores can be easily located with store.satyapaul.com to locate every store and explore the wide range of women’s wear, accessories including men’s corporate additions.
‘Satya Paul’ designer label created
1st-year fashion shows in 5 cities
1st-year top-selling label in sarees
Satya Paul line expands to launch 4 collections
Satya Paul line distributed over 25 cities
All digital design studio setup- location?
Satya Paul label for neck-ties franchised
Satya Paul line sold in Italy, France, Germany
Satya Paul line sold in Dubai
Satya Paul label licensed in Japan sarees
Satya Paul store opens in New Delhi
The Cartier Collection / The World Gold Council show, at Dubai
Satya Paul revives unique fashion events in 6 cities
Satya Paul collection for the Dubai Royal Family.
Satya Paul at Madame Tussauds, London
The designer of the Year- Award by Indian Academy of Art, Culture & Industries
Fall/Winter, Canadian International Fashion Week, Toronto
Spring/Summer, Kuala Lumpur Asia Fashion Week, Malaysia
Inspirational Sarees – Singapore
Fall/Winter, New York / San Francisco / Los Angeles
WWF Endangered Species collection Show at New Delhi
Wills Lifestyle India Fashion Week, A/W
Pratham Show, New York
Ray of Colours Fashion show at London
Wills Lifestyle India Fashion Week, A/W
Wills Lifestyle India Fashion Week, A/W 2008.
Maya at Wills Lifestyle Fashion Week
Signature collection Bridal couture show, at Leela Kempinski
Art of Tarot show at Chennai Fashion Week.
Celebrating 25 years of Satya Paul at the launch of Delhi Eye, Taj Palace, New Delhi.
MASABA collection and fashion show
Gauri khan- tropical wonder
30 years of Satyapaul
Chennai and Pune shows