Salt Sugar Fat: How the Food Giants Hooked Us

Salt Sugar Fat: How the Food Giants Hooked Us is a book by Michael Moss published by Random House in 2013 that won the James Beard Foundation Award for Writing and Literature in 2014. It also was a number one New York Times bestseller in 2013. In his book, Moss cites examples from Kraft, Coca-Cola, Lunchables, Frito-Lay, Nestlé, Oreos, Capri Sun, and many more, where scientists calculate the combination of sugar, fat and salt ("bliss point") for convenience food that is guaranteed to have an optimal appeal for the customer.[1][2][3][4] The "conditioned hypereating" discussed in this book was also mentioned in a 2009 book by former FDA director David A. Kessler.[5]

Salt Sugar Fat
Salt Sugar Fat (Moss book).jpg
AuthorMichael Moss
CountryUnited States
PublisherRandom House
Publication date


  1. ^ "Salt Sugar Fat by Michael Moss". 2014-02-18. Retrieved 2019-02-05.
  2. ^ Moss, Michael (2013-03-18). "You Really Can't Eat Just One, and Here's the Reason". The New York Times. Retrieved 2019-02-05. By concentrating fat, salt and sugar in products formulated for maximum “bliss,” Big Food has spent almost a century distorting the American diet in favor of calorie-dense products whose consumption pattern has been mirrored by the calamitous rise in obesity rates. Entire food categories were invented to support this strategy ... as processors bent the American appetite to Wall Street’s will.
  3. ^ "Salt Sugar Fat: How the Food Giants Hooked Us". Proceedings (Baylor University. Medical Center). 27 (3): 283–284. 2013-06-18. doi:10.1080/08998280.2014.11929135. PMC 4059590. In grocery stores and supermarkets, food sections may be roughly divided into two categories: (A) fresh produce, and (B) processed, prepared, preserved, and packaged food. The foods in category A, the vegetables and fruits of the produce section, promote heart and general health. Unfortunately, the foods in category B, processed foods, are today preponderant in the American diet. Is it a coincidence that obesity is widespread?
  4. ^ Blythman, Joanna (2013-02-24). "Salt, Sugar, Fat: How the Food Giants Hooked Us by Michael Moss – review". the Guardian. Retrieved 2019-02-05. a hard-working industry composed of well-paid, smart, personable professionals, all keenly focused on keeping us hooked on ever more ingenious junk foods; an industry that thinks of us not as customers, or even consumers, but as potential "heavy users".
  5. ^ Parker-Pope, Tara (2009-06-23). "How the Food Makers Captured Our Brains". The New York Times. Retrieved 2019-02-05.

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