Safeword is a British television comedy panel game show that aired on ITV2 from 23 July 2015 to 7 July 2016 and is hosted by Rick Edwards.

GenreComedy panel game
Directed bySteve Smith
Presented byRick Edwards
StarringDavid Morgan
Katherine Ryan
Country of originUnited Kingdom
Original languageEnglish
No. of series2
No. of episodes13 (list of episodes)
Executive producersAbigail Adams
Gary Chippington
ProducerAlan Thorpe
Production locationPacific Quay
EditorMatt Roberts
Running time45 minutes (inc. adverts)
Production companiesSTV Studios and Motion Content Group
Original release
Release23 July 2015 (2015-07-23) –
7 July 2016 (2016-07-07)



The show begins with the teams conjuring up a safeword; to aid them, they are shown two particularly humiliating photos from their life with a succinct caption selected from the "safe word generator". A safeword is then picked by the team.

The first round, Hacked, involves the social media accounts of the guests being handed over to the opposing teams. The more posts they can stomach being posted, the more points they receive.

The second round, Burned, involves the team captains mocking[1] the other team's guest using an image and caption from the roulette until either the time ends or they uses their safeword. The team captains take it in turns; one captain will attack, and once the time ends, the other captain will get up and attack. The guest receives one point for surviving each captain's diatribe, with two points available to each guest.

The third round, Slam Down, involves the guests insulting each other, with each guest obtaining one point per insult delivered. If they are unable think of an insult, they may use their safeword, by doing so they delegate to their team captains who may then issue an insult on their behalf. For each caustic remark successfully delivered, a point is awarded. The guest with the most points at the end of this round wins the game; the guest that loses is subjected to "a swift and nasty exit": Edwards pulls a chain which flings the guest's seat backwards causing the guest to disappear into the scenery.


Series Start date End date Episodes
1 23 July 2015 3 September 2015 7
2 2 June 2016 7 July 2016 6



The coloured backgrounds denote the result of each of the shows:

  indicates David's team won
  indicates Katherine's team won
  indicates the game ended in a draw

Series 1 (2015)

Episode First broadcast David's guests Katherine's guests Scores
1x01 23 July 2015 Joey Essex and Andrew Maxwell David Haye and Tiff Stevenson 8–7
1x02 30 July 2015 Sinitta and Jason Byrne Charlotte Crosby and Iain Stirling 11–12
1x03 6 August 2015 Tinchy Stryder and Russell Kane Louie Spence and Johnny Cochrane 6–9
1x04 13 August 2015 Vicky Pattison and Matt Richardson Ritchie Neville and Tom Craine 9–8
1x05 20 August 2015 Katie Price and Matthew Crosby Joe Swash and Marlon Davis 10–11
1x06 27 August 2015 Louis Walsh and Tom Davis Gemma Collins and Dane Baptiste 15–13
1x07 3 September 2015 Brian Belo and Vikki Stone Hilary Devey and Bobby Mair 8–11

Series 2 (2016)

Episode First broadcast David's guests Katherine's guests Scores
2x01 (8) 2 June 2016 Brian McFadden and Tez Ilyas Stacey Solomon and Phil Wang 18–19
2x02 (9) 9 June 2016 Lydia Bright and Tom Davis Gaz Beadle and Bobby Mair 16–15
2x03 (10) 16 June 2016 Carol Vorderman and Patrick Monahan Jamie Laing and Tiff Stevenson 16–15
2x04 (11) 23 June 2016 James Haskell and Dane Baptiste Ferne McCann and Stephen Bailey 20–14
2x05 (12) 30 June 2016 Tom Parker and Matt Richardson James Jordan and Jamali Maddix
2x06 (13) 7 July 2016 Andrew Maxwell and Kate Garraway Matthew Crosby and Tyger Drew-Honey


David Katherine
Series wins (0 drawn)
0 1
Episode wins (0 drawn)
3 4



Between the broadcast of the first and second episodes contestant Sinitta berated the show, saying that she "hated Everything about your show. Language and topics were vile! Meant to only roast Me #cleverEditNeeded wish I'd walked out."[2] In response whilst on Lorraine, Edwards said that he had "no sympathy for her" and that "she could have used her safe word".[3]

International adaptations

Country Title Host Network Production Company Premiere
  United States SafeWord Terrence J MTVVH1 Matador Content 13 July 2017


  1. ^ Travis, Ben (23 July 2015). "Safeword, ITV2: The most shocking disses and roasts about Joey Essex and David Haye from Episode 1". Evening Standard. Retrieved 23 July 2015.
  2. ^ Forrester, Kate (6 July 2015). "Sinitta slams "VILE" new ITV2 show Safe Word after Twitter "hack": Wish I'd walked out". The Daily Mirror. Retrieved 6 July 2015.
  3. ^ Walker, Danny (23 July 2015). "Safeword host Rick Edwards SLAMS Sinitta following singer calling show "vile"". The Daily Mirror. Retrieved 23 July 2015.